Digital Marketing 101 | Master Digital Marketing 2024

Learn how to refine local keyword research by targeting a city like Atlanta, analyze mobile vs total search data, trends, and competition to optimize Google ads and bid strategies.

Explore keyword research in practice, uncovering how to generate, refine, and select keywords using a keyword planner, bid strategically, and recognize sponsored ads and Google Maps placements.

Learn to use custom segments in audience manager to gain audience insights, including interests, purchase intent, gender, age, and topics, for more targeted campaigns.

Explore keyword match types: broad, phrase, and exact, and see how each affects searches like iPhone case, with pros and cons for budgeting and Google Ads campaigns.

Save ad spend by using negative keywords to weed out irrelevant search terms. Create and manage a negative keyword list across campaigns using search terms reports and the share library.

Set up ad schedules to control when ads run by day and hour, and apply bid adjustments. Analyze hourly performance metrics to optimize campaigns.

Master local targeting by setting location radius and city targets, including Atlanta and surrounding areas, and choosing miles or kilometers to optimize a campaign.

Set up Google Ads conversion tracking to monitor lead form submissions, purchases, and website visits by creating a website conversion and installing the global site tag on all pages.

Set up Google Ads campaigns with conversion tracking, choosing the right objective, selecting search network, and configuring locations, languages, and audience segments for lead generation.

Explore creating targeted ad groups in Google search campaigns, selecting keywords, crafting headlines and descriptions, and using site links and callouts while optimizing budget and bidding during the learning phase.

Leverage ChatGPT to pick the best campaign objective for a moving company and configure Google Ads with sales, leads, or website traffic, plus in-market audiences.

Learn to generate and refine keywords for a Google Ads campaign using Google suggestions and ChatGPT, focusing on geographic and specialized search engine optimization keywords for Destin, Florida.

Create distinctive Google ads headlines and descriptions for a moving company using ChatGPT, focusing on geo-targeted city details, phone numbers, and concise copy within character limits.

Learn to use ChatGPT to generate sitelink text and callouts that expand ad space and boost visibility. Create concise, character-limited lines (under 25/35 chars) across site links and four callouts.

Set a practical daily budget for Google Ads and verify recommendations with ChatGPT. Monitor performance to maximize ROI while addressing billing issues and policy reviews.

Shift from setting up Google Ads to focusing on YouTube ads through a quick module on YouTube advertising, outlining how to set up YouTube campaigns.

Learn to grow a YouTube channel by creating and optimizing your channel, producing content, thumbnail optimization, SEO, and ads, with real client examples.

Create a brand new YouTube channel from scratch using a Google account, learn to name the channel, upload videos or go live, and manage settings.

Navigate YouTube studio's dashboard, upload videos, view analytics, manage comments and monetization, and customize branding, layout, and channel info to optimize your brand presence.

Create a YouTube thumbnail with Canva, using free templates and your image to grab attention. Remove the background, fine-tune the design, and download as PNG for best quality.

Learn how to create a YouTube channel banner in Canva, set the 2048×1152 size, resize and customize the banner, upload it, and fit it to the channel for proper branding.

Upload and optimize your first video by crafting a catchy title and thumbnail, writing a funnel-driven description, and directing viewers to platforms you control (website, email) to own your audience.

Upload a YouTube short by using the create section, selecting the file, and publishing a video under one minute to appear in the shorts section.

Learn how to set up end screens and cards on a YouTube video, choose templates with video, playlist, or subscribe options, and time them toward the end to maximize exposure.

Discover how to boost YouTube content visibility using the free keyword everywhere extension to analyze keywords, optimization scores, and channel analytics for better video rankings.

Discover how to place keywords in your video description and channel basics to boost SEO. Learn to add keywords in YouTube studio descriptions and hashtags for both channel and video.

Learn how SEO starts with your content and keywords, and optimize file name, title, description, and hashtags in YouTube Studio to rank for music industry.

learn how to boost your YouTube engagement by replying to comments, liking and loving responses, and pinning top comments to influence the algorithm.

Analyze YouTube analytics in studio, focusing on views, watch time, unique viewers, impressions, CTR, and traffic sources like shorts, playlists, and search; optimize by geography, age, and content type.

Learn to post content with SEO optimized file names, descriptions, and thumbnails. Study the competition, craft catchy titles, and use trending topics, shorts, and recycled content.

Learn to run two campaign types: YouTube video campaigns focused on brand awareness and reach using skippable in-stream ads for low cost, and website ads via Google Ads.

Learn to set up YouTube video campaigns, choose budget options, and optimize targeting such as locations, language, demographics, audience segments, keywords, topics, and placements to reach your audience.

Master YouTube bidding and budgeting to control impressions, optimize campaigns by placing ads on placements, using keyword and audience targeting, and managing daily budgets across multiple campaigns.

Set up Google Ads conversion tracking from scratch by creating a website lead form conversion, using a URL contains rule for the thank-you page, and installing the global site tag.

Learn how to set up a YouTube conversion campaign to generate leads, choosing the lead objective, configuring tracking, targeting a radius with frequency caps, budgeting, and adding sitelinks.

Create and test multiple ad groups within a campaign using audiences built from interests, demographics, and custom segments, including credit score terms, then analyze data to pause or optimize performers.

Create conversion ads on YouTube by uploading videos and using in-feed, skippable, or short formats to drive signups with clear call-to-actions and urls, test two ads per ad group.

Discover how YouTube ads, powered by Google ads, drive views and brand awareness for music videos, and learn to set up campaigns, ad groups, and assets to optimize traffic.

Explore setting up YouTube video campaigns for music videos, focusing on brand awareness, custom video campaigns, skippable and non-skippable ads, and precise location and budget targeting.

Learn to run two YouTube ad campaigns—worldwide and region targeted—splitting 20–30% for cheap foreign views and 60–70% for markets like the US and Europe, with placement targeting on artist channels.

Configure YouTube ads by building multiple ad groups with placements, formats, and targeting (demographics and topics like hip hop), and tune bidding strategies to balance reach and view quality.

Set up YouTube ads by targeting age, income, topics like hip hop, and placements; create skippable in-stream and discovery ads, manage ad groups, and compare performance to optimize campaigns.

Set up a YouTube ads campaign targeting the United States, Canada, and hip hop in-market audiences with a $2 bid. Analyze video played and watch time to optimize ROI.

Drive engagement with YouTube ads by leveraging budgets, cross-promotion on Facebook and Instagram, and YouTube engagement groups, while keeping content YouTube ready and grabbing attention in the first 45 seconds.

Learn to navigate YouTube ad restrictions by minimizing explicit visuals, then boost views with Facebook and Instagram ads using short clips and strong calls to action, supported by social proof.

Explore how to leverage ChatGPT to generate viral YouTube ideas for growing biceps, speed up video production, and troubleshoot prompts with practical techniques and catchy titles.

Leverage ChatGPT to generate clear, specific YouTube video titles about growing biceps, selecting effective angles, audience appeal, and keyword optimization to boost search visibility.

Discover how to accelerate YouTube video creation by extracting transcripts from competing videos and using ChatGPT to rewrite the script, applying five techniques to boost growth.

Publish your YouTube video by uploading it, crafting a compelling title and a ChatGPT-generated description, and create eye-catching thumbnails with Canva templates; publish more content to leverage the algorithm.

Explore how to monetize YouTube with ChatGPT by creating automated content workflows using Socialblade insights, script-to-video tools like pictorial, and AI voiceovers for rapid channel growth.

Learn to set up a Google My Business profile from scratch, choose business type, define service areas, verify, and optimize with photos, hours, and a complete description to boost visibility.

Learn to optimize your Google My Business profile by monitoring performance, gathering and replying to reviews, adding photos and services, and tracking keywords such as WAM Studios.

Explore how Google my business boosts local visibility with a fully built profile, on-page SEO, reviews, photos, products, and analytics to attract nearby customers.

Learn how to maximize your Google My Business profile and run GMB ads using Performance Max campaigns, local store visits, and audience signals to boost local visibility.

Learn a practical hack to maximize exposure with Google My Business by creating multiple pages for service-based companies, targeting different service areas and verifying addresses, for free.

learn how to create a Facebook business page, compare it to personal pages, and use it for posts, advertising, and campaigns via Meta business suite.

Learn to use Facebook groups as powerful marketing tools for community building, privacy settings, public vs private groups, and leveraging groups through value-driven posts.

Explore the Facebook ads library to study all ads ever shown, analyze competitors’ creatives and what they are putting their money behind, and tailor industry-specific ads and landing pages.

Learn to set up your Facebook business manager using Meta Business Suite, create a business account, attach pages and ad accounts, link Instagram for ads, and manage assets.

Learn to set up a Facebook pixel in ads manager, install the tracking code on your site, and configure events to track leads, buttons, and page views for retargeting.

Set up a Facebook ads conversion campaign for a recording studio with a website pixel. Target Atlanta musicians and singers with interest-based audiences within a 30-mile radius.

Set up a conversion campaign by targeting demographics, interests, and behaviors, choosing placements, using an existing post with video and a strong call to action, and tracking with a pixel.

Set up retargeting ads within an existing campaign using ad sets and Facebook/Instagram audiences. Lookalike audiences after 500 sales; 70% of buyers respond to retargeting.

Set up retargeting ads by selecting engaged video viewers (50%+), and website visitors via a pixel for up to 180 days, then refine with location and placements.

Analyze Facebook ads analytics to optimize campaigns, ad sets, and ads by tracking reach, impressions, link clicks, website leads, video watch time, and frequency to improve performance.

Measure and optimize facebook ad performance by analyzing campaigns, budgets, and ad copy; test multiple ads, focus on leads, clicks, and cost per lead to scale effectively.