The Complete Digital Marketing Guide For Your Business

Name: The Complete Digital Marketing Guide For Your Business
Rating: 4.1 (5 reviews)

Get started with the fundamentals of Digital Marketing to help you grow your business.

Created byCatherine Quiambao

Last updated 2/2026

English

What you'll learn

Learn the fundamentals of Digital Marketing to help you grow your business.

Course content

4 sections • 18 lectures • 1h 49m total length

Welcome to the course!1:16
Introduction6:24
Welcome to Digital Marketing 101.
In this course, you'll learn the fundamentals of Digital Marketing. The COVID era has forced most businesses to turn their operations online. Now more than ever, Digital Marketing has become crucial for business owners.
2021 is the best time to learn and add Online Marketing to your skills.

Course Outline:
Dynamics of Digital Marketing
The 9 Pillars of Digital Marketing
Measuring Performance
Creating a Digital Marketing Strategy Part 14:40
In this section, I will help you get started with crafting a Digital Marketing plan.

First step is to start by listing down specific goals.
To help you do this, you must understand your current standing. Leader, follower, first in the market?
Creating a Digital Marketing Strategy Part 23:57
Step 2 is drafting your buyer persona.
It may be fictitious, but personas must be firmly rooted in data to be relevant.
Who are your users? What are their needs? Why do they want your product? How does it solve their most painful problem?
Creating a Digital Marketing Strategy Part 35:28
Now that you have a goal and you know who your buyer persona is, what’s next?
The last step is to create a strategy that addresses each of your persona’s needs andelect channels which your target market frequents.
With the rich data available, you can finally say goodbye to hope marketing.

Pillar #1: Your Website5:01
Let’s start with your homefront, your website.
It’s the marketing hub for product display, content distribution, e-commerce and/or sales leads and corporate information.

Let's discuss how we can optimize your website.
Pillar #1: Great website examples3:46
Let's go through some great examples and best practices when designing a website.
Pillar #2: Content Marketing8:29
Moving on to the bloodstream of Digital Marketing, Content Marketing.
You’ve heard this over and over again, content was, is, and will always be king.
Let's talk about how content fuels your marketing channels.
Pillar #3: Email Marketing6:02
Email marketing is one of the oldest forms of marketing, yet still very effective.
We will go through some of the best practices around email.
Pillar #3: Great email examples5:16
Before going to the next pillar, let's go through a few newsletter examples.
Pillar #4: Social Marketing9:25
Social Media is one of the most popular marketing channels. It's a more direct way to communicate and interact with your customers online.
Pillar #5: Paid Advertising6:30
A surefire way to get your website found is through paid ads.
PPC helps you target your audience across the web and drive traffic to your website.
Pillar #6: Mobile Marketing9:10
With marketing, you want to be wherever your customers are and today they’re on their mobile phones. Let's dissect how to use mobile as a marketing channel.
Pillar #7: Affiliate Marketing6:41
Another cost-efficient way of advertising your product is through affiliates. Let's go through the hows of affiliate marketing.
Pillar #8: SEO15:24
Without a solid SEO strategy in place to ensure that you’re bringing traffic to your site, all your efforts will be put to waste. Let's go through what SEO means and how you can take advantage of this channel.
Pillar #9: CRO6:03
Finally, Conversion Rate Optimization or CRO. It's a process that involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals.

Requirements

No prerequisites

Description

Welcome to The Complete Digital Marketing Guide For Your Business.

In this course, you'll learn the fundamentals of Digital Marketing. The COVID era has forced most businesses to turn their operations online. Now more than ever, Digital Marketing has become crucial for business owners.

2021 is the best time to learn and add Online Marketing to your skills.

Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.

It's still a common challenge since many businesses don't know how important digital and mobile channels are today for acquiring and retaining customers.

The good news is, getting started with digital marketing is fairly easy. Most online advertising platforms make it easy to sign up and create your first campaign. And the best thing is you can track the results of your digital marketing efforts, which means it’s easy to see which initiatives work.

Course Outline:
1) The Dynamics of Digital Marketing

2) The 9 Pillars of Digital Marketing

Website
Email marketing
Content marketing
Social media
Affiliate marketing
Paid advertising
Mobile marketing
Search engine optimization
Conversion rate optimization

3) How to craft an ROI-driven marketing strategy

4) The importance of measuring your performance

At the end of this course, you should have a clear understanding of why digital marketing is essential, be familiar with the digital marketing mix and take away actionable steps for your business or career.

Who this course is for:

Business owners
Aspiring marketers

The Complete Digital Marketing Guide For Your Business

What you'll learn

Explore related topics

Course content

Dynamics of Digital Marketing5 lectures • 22min

9 Pillars of Digital Marketing11 lectures • 1hr 22min

Measuring Digital Marketing Efforts1 lecture • 4min

Congratulations! Some final tips.1 lecture • 1min

Requirements

Description

Who this course is for: