The Complete Digital Marketing Guide For Your Business
What you'll learn
- Learn the fundamentals of Digital Marketing to help you grow your business.
- No prerequisites
Welcome to The Complete Digital Marketing Guide For Your Business.
In this course, you'll learn the fundamentals of Digital Marketing. The COVID era has forced most businesses to turn their operations online. Now more than ever, Digital Marketing has become crucial for business owners.
2021 is the best time to learn and add Online Marketing to your skills.
Digital marketing is like any other type of marketing—it’s a way to connect with and influence your potential customers. The real difference is, you connect with and influence those customers online.
It's still a common challenge since many businesses don't know how important digital and mobile channels are today for acquiring and retaining customers.
The good news is, getting started with digital marketing is fairly easy. Most online advertising platforms make it easy to sign up and create your first campaign. And the best thing is you can track the results of your digital marketing efforts, which means it’s easy to see which initiatives work.
1) The Dynamics of Digital Marketing
2) The 9 Pillars of Digital Marketing
Search engine optimization
Conversion rate optimization
3) How to craft an ROI-driven marketing strategy
4) The importance of measuring your performance
At the end of this course, you should have a clear understanding of why digital marketing is essential, be familiar with the digital marketing mix and take away actionable steps for your business or career.
Who this course is for:
- Business owners
- Aspiring marketers
I’m a Marketing Strategist passionate about helping organizations grow their business. I have over 17-years experience in building brands from new product development, marketing plan writing, executing campaigns and leading marketing operations.
I started my career in brand management handling global consumer products in the pharmaceutical, home care and personal care industries.
In 2012, I ventured into remote marketing consultancy providing marketing strategy to small to medium businesses in real estate, online publishing, e-commerce, SaaS, health and wellness and most recently financial services.
Apart from strategy, I specialize in analytics, content marketing, email, mobile and social media.
I have a Digital Marketing 101 course and co-host No Hacks Marketing podcast.