Digital Marketing Essentials Masterclass

Learn the basics of Social Media Marketing, SEO, SEM, Facebook Marketing & more.
Free tutorial
Rating: 4.5 out of 5 (4,041 ratings)
55,962 students
47min of on-demand video

What is Digital Marketing and why it’s important for 2021
Various components of Digital Marketing and their scope
Fundamentals of SEM or Paid Advertising on Google
Fundamentals of Search Engine Optimization (SEO)
Promoting websites by increasing their visibility in search engine results pages,
What keywords are, why they play a major role in PPC advertising, and how to use them,
Tools for keyword research and planning,
SEO essentials along with tools to find what your target audience is looking for online
Basics of Social Media Marketing through Facebook and Instagram Ads
Step by step approach to running Facebook or Instagram Ads
The purpose and significance of Remarketing
Other components of Digital Marketing like Email, SMS, Influencer and ORM Marketing


  • Curiosity to learn Digital Marketing
  • Laptop, desktop, smartphone or tablet
  • No prior Digital Marketing knowledge/experience required
  • A Facebook profile and access to website is not mandatory but would be beneficial
  • Stable Internet Connection


If you are curious about Digital Marketing but don’t know where to start, you have come to the right place!

The COVID-19 pandemic has made us realize the importance of being online.

Irrespective of the products or services you sell, being available both offline and online is absolutely essential.

In fact, e-commerce’s share of global retail trade grew from 14% in 2019 to about 17% in 2020.

But having an online e-commerce store is not enough. Your brand needs to have a strong online presence. This is why Digital Marketing has become one of the most in-demand skills in today’s world.

Digital Marketing is an extensive field that encompasses everything from WordPress website development, Search Engine Optimization, and Email Marketing to Social Media Marketing, Paid Facebook Marketing, and more. Using these components of digital marketing will help you reach a global audience in a measurable and cost-effective way.

This Complete Digital Marketing Course Masterclass will introduce you to the concepts and components of Digital Marketing. This Digital Marketing course is so simple and easy to understand that you don’t need to have any prior knowledge of marketing to effortlessly implement Digital Marketing.

Our instructor Karan Shah (Founder and CEO of IIDE) will decode the fundamentals of Digital Marketing through real-life examples in this Masterclass.

So whether you are a student, working professional, business owner, or just a curious soul, this Masterclass is going to be your first step into the world of Digital Marketing.

In this power-packed 45 minute masterclass that doubles as a complete digital marketing course, you will learn:

  • The basics of Digital Marketing, its significance, and role in the current digital landscape;

  • The fundamentals of SEM or paid advertising on Google;

  • How running ads on google search results page can help you drive considerable traffic to your website;

  • The foundations of SEO or Search Engine Optimization on Google — along with tools find what consumers are looking for online;

  • Social Media Marketing essentials through Facebook and Instagram Ads;

  • Learn how to run Facebook Ads in a step-by-step approach;

  • Learn how to target the right audience or customers who will be most likely to purchase your product/service;

  • Other components of Digital Marketing like:

    • Email Marketing;

    • SMS marketing;

    • Online Reputation Management and

    • Influencer Marketing

  • The importance and role of remarketing and how it helps drive your sales.

At the completion of the masterclass you will also get:

  • Fast and Friendly Support in the comments section

  • Certification of Completion from the Indian Institute of Digital Education.

So don’t forget to take down notes while attending this Masterclass because you will gain many insights.

Congratulations on taking your first step into the world of digital marketing!

Who this course is for:

  • Digital Marketing Enthusiasts
  • Anyone looking to start a career in DIgital Marketing
  • People who are curious about paid media advertising or SEM on Google
  • SEO & Social Media Marketing beginners
  • Anyone looking to improve their website’s search ranking
  • Beginners looking to get introduced to Google Ads
  • Anyone looking to become self-sufficient and/or reduce marketing cost
  • Students or working professionals looking to learn any form of digital marketing


Professional Digital Marketing Courses by Top Experts
IIDE - The Digital School
  • 4.5 Instructor Rating
  • 6,814 Reviews
  • 117,421 Students
  • 6 Courses

IIDE is India's #1 Digital Education Institute offering Online, Offline, Live, Short-Term & PG Courses in Digital Marketing. Get future-ready today!

IIDE - The Digital School is India's first school created to support all digital activities of any business in today’s fast-growing online world.

Our courses have been designed in collaboration with industry experts, keeping in pace with the latest concepts and skills of the digital world.

All the courses are structured to impart in-depth subject knowledge with a prime focus on keeping the subject matter interesting and easily understandable at the same time. Our courses make use of small topic-wise videos which make information absorption easy.

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