
User-centricity as a public service trend
External drivers of user-centric approach
How digital tools are transforming the public service.
How to increase the effectiveness of digital transformation
Government evolution phases
Open data is a digital asset
A mission of citizen-centred government
From department-centric to user-centric approach
Customer-centric organization model
E-Government principles of the Tallinn Declaration
Efforts to overcome digitalization barriers
How to achieve a positive impact of new services
HOW TO BUILD A DIGITAL SYSTEM OF INTERACTION OF KEY FUNCTIONAL ELEMENTS OF A SMART CITY USING THE EXAMPLE OF SEOUL
To develop Seoul in the Smart City, the Seoul Metropolitan Government is working on
• Construction of Smart City infrastructure;
• Providing advanced intellectual services; and
• Creating Smart Citizen communities.
About the lecturer
In Dong Cho, Seoul Metropolitan Government First Vice Mayor
Has served as a career civil servant for Seoul Metropolitan Government since 1989
Major positions are as follows.
Vice Mayor of Seodaemun District Seoul : 2014. 7 ~2017. 6
Director General of Employment and Labour : 2017. 7 ~ 2018. 7
Director General of Seoul Innovation : 2012 ~ 2014
Director General of Policy Planning & Coordination : 2009 ~ 2010
Director of Planning : 2008
Director of Industrial Policy : 2007
Director of Creative City Administration : 2006
Director of Tourism : 2004
Director of Organization : 2003
Director of Evaluation : 2002
Eight key principles of User-Centricity policy designed in the European Union
and in detail will analyze Principe 1 on “Digital interaction” and 2 case studies that show adoption of this approach:
Case study one: “The Digital Citizen Folder App” (Milan, Italy).
Case study two: “The Gentinfo city application” (Ghent, Belgium).
Chief Strategist, City of Ghent, Carl-Philip Koenegrachts, gives an overview of the evolution of smart urban thinking in the city of Ghent and EUROCITIES. The expert will also talk about the ingredients of the recipe for the city of the future, which were applicable in Ghent. From the lecture, you will learn about the implementation of horizontal policy, smart city strategy, data and information management, funding program.
About the lecturer
Karl-Filip Coenegrachts
Coordinator of the digitalization program - Federal Office of Justice.
Founder and director of Cities of People;
Member of the City of Ghent leadership and of the Ghent Welfare Authority;
Founder of the "City of People" concept in Ghent;
Responsible for strategic management, long term planning and thinking, smart city strategy, digital and data strategy as well as future city strategies for the Ghent Group;
Chief Strategist for Ghent and Social Security;
Member of the Executive Committee of EUROCITIES - the largest European network of cities, representing more than 145 major European cities;
Served as Head of the Department of the City of Ghent. He was head of the Department of Strategy, Coordination and International Relations of the City of Ghent;
Principle 2: Accessibility, security availability and findability
Case study “Digital desk Digitale Balie”, Rotterdam
User-centricity principle 3: “Reduction of administrative burden”
Case study "The Once-Only Principle Project (TOOP)"
Principal 3 “Reduction of the administrative burden”:
Case study “MAGDA platform”
Principle 4: Digital delivery of public services
Case study “Tallinn Planning Register” (TPR)
Principle 5: Citizen engagement
Case study “Decidim”
The principle 6: “Incentives for digital services use”
Case study “Calculator CO2 emission”
Barriers preventing from using digital services
Principle 7: Protection of personal data and privacy
General Data Protection Regulation (GDPR)
Principle 8: Redress and complaint mechanism
Case study ESPOO/ESBO
The innovation process
The Australian Digital Service Standard
Part 1. Capability Centres.
Introduction to the case
Three pillars of digitalization:
Five capability centres
Centre 1. Application Design, Development & Deployment
slide 7
Cybersecurity
Centre 3. Data Science and Artificial Intelligence
ICT Infrastructure
Centre 5. Sensors and Internet of Things (SIOT) centre
Future vision of digital government
Part 2. Citizen-centred innovations.
New digital initiatives of Digital Government Blueprint
Key digital platforms
Government Developer Portal as knowledge & technology centre
SG Government Developer Portal best practices
SG Developer Portal’s products and services
Where next for the Singapore digital Government?
Part 3. Increasing Efforts to Protect Digital Infrastructure.
Data security risks in public sector
Data breach incidents in Singapore
Human errors as a major cybersecurity risk
Actions to close gaps in cybersecurity
Outcomes of Digital Government Blueprint program
Course Outline
The concept of user-centricity is a worldwide trend in both the private and public sectors.
This course explains how you can re-design public services towards user-centricity using key frameworks. Lessons will give you an in-depth analysis of user-centricity principles, crucial digital transformation basics of e-government and structure of customer-centric organizational model.
Most importantly, 65% of the course content is dedicated to showcase the adoption of these principles in real government initiatives in Europe and Asia (Milan, Gent, Singapore, Seoul, Rotterdam, Belgium ++). Moreover, it’s a great motivational and inspirational programme that shows necessity of digital transformation, sets the right examples of the best market practices, and proves the value and benefits of digital tools.
This course is a great introduction to landscape of public services transformation for any government or public authorities on various levels: municipal, cities, federal, international.
What will you learn?
Drivers of Government evolution
Government evolution phases
E-Government digital transformation concept
Transformation to customer-centric organization model
8 principles of User-Centricity concept
Drivers for user-centric services
12 Case studies on government user-centricity projects, including Singapore, Seoul, Rotterdam, Milan, Gent and many others.
The course consists of:
Video tutorials: 11 videos - 2 hours to watch
Additional Research Materials: 4 hours of reading
Practical cases: 12+
Presentations: 12
Quizzes: 6
Convenient transcription with slides for each lecture.
Course authors and contributors:
Karl-Filip Coenegrachts, 2008-2018 Head of the Department of Strategy, Coordination and International Relations, City of Ghent
In Dong Cho, Seoul Metropolitan Government First Vice Mayor.
Olga Isakova, CEO and Founder at DELA.
Alexander Viter, Director of Business Development at DELA.