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Digital Government: Designing customer centric organization
Rating: 4.6 out of 5(9 ratings)
27 students
Created byOlga Isakova
Last updated 8/2022
English

What you'll learn

  • Analyse Government’s evolution phases to evaluate your current maturity phase and future strategic goals
  • Understand how to move from department-centric to customer-centric organization model to be able to provide real user-centric experience to citizens
  • Apply key principles of E-Government digital transformation concept of Tallinn’s Declaration into your digital initiatives to insure successful execution
  • Evaluate and adopt best practices in digital transformation approaches given in 3 case studies: Seoul, Singapore, Ghent
  • Use User-centricity principles of Tallinn’s Declaration to transform your existing or creating new public services to achieve higher citizens’ s satisfaction
  • Analyse key success factors and benchmark with the best market practises in EU and Asia in implementing user-centricity design principles (12 case studies)
  • Apply Digital Service Standards developed in Australia Government to create high-quality public services that meet the needs of users
  • Understand citizens needs that affect their behaviour and satisfaction in interaction with public administration
  • Identifying internal and external drivers that creates new trends in public services around the world and learn to anticipate them
  • Argumentatively and persuasively elaborate on necessity to transform public services to successfully lead the change throughout your organisation

Course content

1 section11 lectures2h 4m total length
  • Why does the Government need to re-design public service towards user-centricity5:55
    • User-centricity as a public service trend

    • External drivers of user-centric approach

    • How digital tools are transforming the public service.

    • How to increase the effectiveness of digital transformation

    • Government evolution phases

    • Open data is a digital asset

  • Quiz for Lesson 1
  • Lesson 2: The E-government concept of digital transformation7:21
    • A mission of citizen-centred government

    • From department-centric to user-centric approach

    • Customer-centric organization model

    • E-Government principles of the Tallinn Declaration

    • Efforts to overcome digitalization barriers

    • How to achieve a positive impact of new services

  • Quiz for Lesson 2
  • Extended Case studies. Seoul Metropolitan Government18:39

    HOW TO BUILD A DIGITAL SYSTEM OF INTERACTION OF KEY FUNCTIONAL ELEMENTS OF A SMART CITY USING THE EXAMPLE OF SEOUL

    To develop Seoul in the Smart City, the Seoul Metropolitan Government is working on

    • Construction of Smart City infrastructure;

    • Providing advanced intellectual services; and

    • Creating Smart Citizen communities.


    About the lecturer

    In Dong Cho, Seoul Metropolitan Government First Vice Mayor

    Has served as a career civil servant for Seoul Metropolitan Government since 1989

    Major positions are as follows.

    Vice Mayor of Seodaemun District Seoul : 2014. 7 ~2017. 6

    Director General of Employment and Labour : 2017. 7 ~ 2018. 7

    Director General of Seoul Innovation : 2012 ~ 2014

    Director General of Policy Planning & Coordination : 2009 ~ 2010

    Director of Planning : 2008

    Director of Industrial Policy : 2007

    Director of Creative City Administration : 2006

    Director of Tourism : 2004

    Director of Organization : 2003

    Director of Evaluation : 2002

  • Lesson 3: User-Centricity design principles to transform government services7:29
    1. Eight key principles of User-Centricity policy designed in the European Union

    2. and in detail will analyze Principe 1 on “Digital interaction” and 2 case studies that show adoption of this approach:

    • Case study one: “The Digital Citizen Folder App” (Milan, Italy).

    • Case study two: “The Gentinfo city application” (Ghent, Belgium).



  • Quiz for Lesson 3
  • Extended Case studies. Ghent, Smart City of People29:10

    Chief Strategist, City of Ghent, Carl-Philip Koenegrachts, gives an overview of the evolution of smart urban thinking in the city of Ghent and EUROCITIES. The expert will also talk about the ingredients of the recipe for the city of the future, which were applicable in Ghent. From the lecture, you will learn about the implementation of horizontal policy, smart city strategy, data and information management, funding program.

    About the lecturer

    Karl-Filip Coenegrachts

    • Coordinator of the digitalization program - Federal Office of Justice.

    • Founder and director of Cities of People;

    • Member of the City of Ghent leadership and of the Ghent Welfare Authority;

    • Founder of the "City of People" concept in Ghent;

    • Responsible for strategic management, long term planning and thinking, smart city strategy, digital and data strategy as well as future city strategies for the Ghent Group;

    • Chief Strategist for Ghent and Social Security;

    • Member of the Executive Committee of EUROCITIES - the largest European network of cities, representing more than 145 major European cities;

    • Served as Head of the Department of the City of Ghent. He was head of the Department of Strategy, Coordination and International Relations of the City of Ghent;

  • Lesson 4: User-centricity principles 2-39:43
    • Principle 2: Accessibility, security availability and findability

    • Case study “Digital desk Digitale Balie”, Rotterdam

    • User-centricity principle 3: “Reduction of administrative burden”

    • Case study "The Once-Only Principle Project (TOOP)"

  • Quiz for Lesson 4
  • Lesson 5: User-centricity principles 3-4-57:45
    • Principal 3 “Reduction of the administrative burden”:

    • Case study “MAGDA platform”

    • Principle 4: Digital delivery of public services

    • Case study “Tallinn Planning Register” (TPR)

    • Principle 5: Citizen engagement

    • Case study “Decidim”

  • Quiz for Lesson 5
  • Lesson 6: The User-centricity design principles 6-7-810:19
    • The principle 6: “Incentives for digital services use”

    • Case study “Calculator CO2 emission”

    • Barriers preventing from using digital services

    • Principle 7: Protection of personal data and privacy

    • General Data Protection Regulation (GDPR)

    • Principle 8: Redress and complaint mechanism

    • Case study ESPOO/ESBO

    • The innovation process

    • The Australian Digital Service Standard

  • Quiz for Lesson 6
  • Case study. Singapore: From Digital Services to Smart Nation. Part 112:02

    Part 1. Capability Centres.

    • Introduction to the case

    • Three pillars of digitalization:

    • Five capability centres

    • Centre 1. Application Design, Development & Deployment

    • slide 7

    • Cybersecurity

    • Centre 3. Data Science and Artificial Intelligence

    • ICT Infrastructure

    • Centre 5. Sensors and Internet of Things (SIOT) centre

    • Future vision of digital government

  • Case study. Singapore: From Digital Services to Smart Nation. Part 29:28

    Part 2. Citizen-centred innovations.

    • New digital initiatives of Digital Government Blueprint

    • Key digital platforms

    • Government Developer Portal as knowledge & technology centre

    • SG Government Developer Portal best practices

    • SG Developer Portal’s products and services

    • Where next for the Singapore digital Government?

  • Case study. Singapore: From Digital Services to Smart Nation. Part 36:14

    Part 3. Increasing Efforts to Protect Digital Infrastructure.

    • Data security risks in public sector

    • Data breach incidents in Singapore

    • Human errors as a major cybersecurity risk

    • Actions to close gaps in cybersecurity

    • Outcomes of Digital Government Blueprint program

Requirements

  • No programming skills required

Description

Course Outline

The concept of user-centricity is a worldwide trend in both the private and public sectors.

This course explains how you can re-design public services towards user-centricity using key frameworks. Lessons will give you an in-depth analysis of user-centricity principles, crucial digital transformation basics of e-government and structure of customer-centric organizational model.

Most importantly, 65% of the course content is dedicated to showcase the adoption of these principles in real government initiatives in Europe and Asia (Milan, Gent, Singapore, Seoul, Rotterdam, Belgium ++). Moreover, it’s a great motivational and inspirational programme that shows necessity of digital transformation, sets the right examples of the best market practices, and proves the value and benefits of digital tools.

This course is a great introduction to landscape of public services transformation for any government or public authorities on various levels: municipal, cities, federal, international.


What will you learn?

  • Drivers of Government evolution

  • Government evolution phases

  • E-Government digital transformation concept

  • Transformation to customer-centric organization model

  • 8 principles of User-Centricity concept

  • Drivers for user-centric services

  • 12 Case studies on government user-centricity projects, including Singapore, Seoul, Rotterdam, Milan, Gent and many others.


The course consists of:

  • Video tutorials: 11 videos - 2 hours to watch

  • Additional Research Materials: 4 hours of reading

  • Practical cases: 12+

  • Presentations: 12

  • Quizzes: 6

  • Convenient transcription with slides for each lecture.


Course authors and contributors:

  • Karl-Filip Coenegrachts, 2008-2018 Head of the Department of Strategy, Coordination and International Relations, City of Ghent 

  • In Dong Cho, Seoul Metropolitan Government First Vice Mayor.

  • Olga Isakova, CEO and Founder at DELA.

  • Alexander Viter, Director of Business Development at DELA.

Who this course is for:

  • Digital transformation teams including CDTO, CIO, CISO,CDO etc
  • Heads of any government departments or offices at any level or functionality
  • Any employees