
Explore the digital fundraising ecosystem and how donors are reached across channels. Connect gifts to your website, CRM, and shareable social experiences through email, social, search, mobile, and more.
Discover how nonprofits grow a quality email list using pop-ups, overlays, and freemium offers, with timing and exit-intent triggers to boost conversions.
Understand why nonprofit websites need a privacy policy and terms and conditions. Identify the donor data you collect, how long you keep it, and GDP considerations with legal guidance.
Craft fundraising emails with dual donation buttons at the top and bottom, a compelling image and headline, and a tangible offer (e.g., $100 = 42 meals) to drive urgent action.
Explore Facebook's large donor audience and diverse content options—images, posts, videos, live streams, events—plus donate button, peer-to-peer fundraising, and page analytics, while noting limited reach and evolving algorithms.
Leverage YouTube’s video-centric platform for nonprofit fundraising with donation buttons and embedded calls to action. Obtain Google for non-profits approval to access features, and recognize video production can be time-consuming.
Content marketing uses blog content as assets—images, stories, videos, infographics, e-books, and pdfs—to amplify fundraising across blogs, email, website content, ads, and social media, tied to campaigns and donors.
After you finish this last video, consider expanding your journey by joining Fundraisers Unite @ www.FundraisersUnite.com.
This course is developed by a fundraiser for other fundraisers.
What this course is about:
Buckle your seatbelt and strap on your helmet. This module will take you on a VIP journey through the digital fundraising ecosystem.
This course is jam-packed with info about an array of digital fundraising channels and tools including websites, email, social media platforms, social media ads, search marketing, Google Grants, online display ads, blogging, content marketing, direct mail integration, mobile fundraising, CRMs, and other digital fundraising channels. We'll also take a look at website analytics, data hygiene, email testing, CAN-SPAM, the Digital Fundraising Funnel, and more! Sounds like a lot, right? It is.
Why you should take this course:
Through my time at marketing agencies, I worked exclusively with nonprofit clients. I've led digital strategies for nonprofit organizations in the realm of human services, animal care, healthcare, food banks, rescue missions, disaster recovery and more.
Overall, my strategies have helped generate over $100 million, which translates to more good being done in the world.
The Digital Fundraising Blueprint takes the same strategies and tactics I use with my nonprofit clients and teach them in an easy to understand, self-paced online course. My goal is to empower others like you to make an impact by providing resources and tools for digital fundraising. Join me in my quest to make the world a better place!