Digital-First Marketing Management Professional Certificate
What you'll learn
- Analyse the marketing environment & identify opportunities and challenges for a business.
- Segment markets effectively, target the right customers, and position products successfully.
- Understand consumer behaviour and the key steps in the customer decision-making process.
- Develop comprehensive marketing strategies and make informed pricing decisions for products/services.
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
- No prior knowledge or experience in marketing is required. This course starts with the fundamentals and builds from there. A basic understanding of business concepts is helpful but not essential. All you need is a willingness to learn how companies connect with their customers and build successful brands!
Description
Welcome to course: Digital-First Marketing Management Professional Certificate
Ready to unlock the power of effective marketing and drive business success in competitive, digital-first landscape?
We are thrilled to announce the launch of the "Digital-First Marketing Management Professional Certificate" from MTF Institute of Management, Technology and Finance!
This comprehensive certificate course is designed to equip you with a solid foundation in the core concepts and strategies essential for effective marketing in any industry, specifically tailored for the demands of the digital age.
What you'll gain:
A deep understanding of the fundamental principles driving business success through marketing.
Skills to analyze the dynamic marketing environment, identifying opportunities and challenges.
Mastery of Market Segmentation, Targeting, and Positioning (STP).
Insights into Consumer Behaviour and the decision-making process.
The ability to develop robust Marketing Strategies and make informed Pricing Decisions.
Expertise in Integrated Marketing Communications (IMC) for impactful messaging.
This course provides the essential knowledge to navigate the exciting world of marketing, preparing you to effectively connect with customers and achieve sustainable growth.
Learn from the Best:
Your instructor is Dr. Alex Amoroso, a seasoned professional with a Doctorate (awarded distinction and honour) and extensive experience blending academic excellence with high-impact industry roles in strategy, product development, and R&D across diverse sectors including Banking & Finance, PropTech, and Consulting.
Why MTF Institute?
As a global educational and research institute with HQ in Lisbon, Portugal, MTF is trusted by over 775,000 students across 217 countries. We are proud partners of industry leaders like IBM, Intel, and Microsoft, focused on providing cutting-edge hybrid education.
Whether you're an aspiring marketing professional, a business student, an entrepreneur, or looking to upskill for the digital era, this certificate will equip you with invaluable knowledge and skills.
Learn more and register today!
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 217 countries and has been chosen by more than 775000 students.
Course Author:
Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.
In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.
In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
Course Description
Are you ready to understand the fundamental principles that drive business success in today's competitive landscape? Do you want to learn how companies connect with their customers, build strong brands, and achieve sustainable growth? This comprehensive "Marketing Management" course is designed to provide you with a solid foundation in the core concepts and strategies essential for effective marketing in any industry.
We'll start by introducing you to the world of marketing management and its crucial role in business. You'll learn how to analyse the dynamic marketing environment, identifying the opportunities and challenges that can impact a company's strategy. A key focus will be on understanding your customers: we'll dive deep into market segmentation, teaching you how to divide the market into meaningful groups, target the most promising segments, and position your product or service effectively in their minds. You'll also explore the fascinating world of consumer behaviour, understanding how customers make decisions and what influences their choices.
Building on this foundation, you will learn the process of developing robust marketing strategies. We'll cover strategy formulation, exploring different approaches to compete and create value. Pricing is a critical element, and you'll gain insights into various pricing strategies and how to make informed pricing decisions. Finally, we'll examine Integrated Marketing Communications (IMC), understanding how to coordinate different communication channels to deliver a consistent and impactful message to your target audience.
By the end of this course, you will have a comprehensive understanding of the marketing management process, from analysing the environment and understanding customers to developing strategies and executing communication plans. Whether you're an aspiring marketing professional, a business student, an entrepreneur, or simply curious about how marketing works, this course will equip you with the knowledge and skills to navigate the exciting world of marketing.
Join us to unlock your potential in marketing management and learn how to drive business success by effectively connecting with your customers!
Who this course is for:
- This course is ideal for aspiring marketing professionals, business students, entrepreneurs, small business owners, and anyone looking to understand the core principles of marketing management. If you want to learn how to analyse markets, understand customers, develop effective strategies, and make key marketing decisions, this course is for you.
Instructor
- 4.4 Instructor Rating
- 81,477 Reviews
- 841,454 Students
- 269 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 710 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 4 000 000 students of all programs
> 710 000 unique students
digital presence at 216 countries
our students speak at English & 68 other languages