Digital Design Psychology

This Digital Design Psychology course is designed to empower digital designers with a deep understanding of the true purpose of design: to craft intuitive, user-centred experiences that resonate with users on both a functional and emotional level. We will go beyond the basics of user-centred design, diving into how prioritizing the needs and behaviours of individual users can enhance the overall experience for a broader audience. You’ll explore the powerful connection between emotional design, behavioural science, and digital design, and how these areas can work together to create more engaging and effective digital products.

Through this course, you'll gain practical knowledge of key psychological principles that influence user behaviour and decision-making, and learn how to apply these insights to inform your design choices. You’ll also examine the ethical considerations behind designing for users, ensuring that your work not only meets functional goals but also promotes a positive, inclusive, and responsible user experience. By the end of the course, you'll be equipped with the tools and strategies to create designs that don’t just look good—but truly connect with users, driving both satisfaction and success and lastly, you will be able to choose different ways to pursue a career in digital design psychology from working in the corporate world to being a freelance designer.