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Digital Marketing Copywriting Bootcamp - Web Writing 101
205 students
Digital Marketing Copywriting Bootcamp - Web Writing 101
Don't miss out. The future of copywriting is digital—get the basics on writing for digital marketing here.
Created byScott Selsor
Last updated 8/2024
English
English [Auto],
What you'll learn
- The basics of copywriting for the digital medium and how it differs for writing for print advertising. This is an overview of the digital landscape and best practices for writing in each channel—email, website, display and social. (Plus tips on building a portfolio and getting a job as a digital copywriter.)
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Course content
12 sections • 15 lectures • 54m total length
Requirements
- Should have a basic understanding of the Internet and a desire to become a marketing copywriter.
Description
Do you want to be part of the exciting, lucrative and evolving world of digital marketing? There are plenty of opportunities for writers who know the digital landscape. Take the first steps to a bright career and get an overview from an award-winning digital copywriter who shares tips for writing highly effective:
- Emails and Landing Pages
- Display Ads
- Facebook Ads
- Google Adwords and Native Ads
- Website Content
- Tips for Getting a Job, and more
This beginner's course for web writing is perfect for novice copywriters, students wanting to learn more about digital marketing and working copywriters who may have missed out when the digital revolution changed the game for marketers. It's also great for digital marketers who need to know how copy is different on the web.
Scott Selsor is a southern guy who became an award-winning digital copywriter in Los Angeles and wants to share the insights he's gained from 10 years in the evolving world of digital marketing—and the things that have changed recently.
Who this course is for:
- College graduates looking to learn how to be a copywriter in the digital world. Anyone looking to shift careers, or even existing copywriters who feel left behind since the rise in digital.