Digital Marketing Copywriting Bootcamp - Web Writing 101

Name: Digital Marketing Copywriting Bootcamp - Web Writing 101
Rating: 4.5 (61 reviews)

Don't miss out. The future of copywriting is digital—get the basics on writing for digital marketing here.

(61 ratings)

181 students

Created by Scott Selsor

Last updated 5/2017

English

English [Auto]

What you'll learn

The basics of copywriting for the digital medium and how it differs for writing for print advertising. This is an overview of the digital landscape and best practices for writing in each channel—email, website, display and social. (Plus tips on building a portfolio and getting a job as a digital copywriter.)

Requirements

Should have a basic understanding of the Internet and a desire to become a marketing copywriter.

Description

Do you want to be part of the exciting, lucrative and evolving world of digital marketing? There are plenty of opportunities for writers who know the digital landscape. Take the first steps to a bright career and get an overview from an award-winning digital copywriter who shares tips for writing highly effective:

Emails and Landing Pages
Display Ads
Facebook Ads
Google Adwords and Native Ads
Website Content
Tips for Getting a Job, and more

This beginner's course for web writing is perfect for novice copywriters, students wanting to learn more about digital marketing and working copywriters who may have missed out when the digital revolution changed the game for marketers. It's also great for digital marketers who need to know how copy is different on the web.

Scott Selsor is a southern guy who became an award-winning digital copywriter in Los Angeles and wants to share the insights he's gained from 10 years in the evolving world of digital marketing—and the things that have changed recently.

Who this course is for:

College graduates looking to learn how to be a copywriter in the digital world. Anyone looking to shift careers, or even existing copywriters who feel left behind since the rise in digital.

Scott Selsor

Associate Creative Director, Digital

4.5 Instructor Rating
61 Reviews
181 Students
1 Course

Everyone has a story.

It's the one thing I've learned as a writer. And after 20 years as an advertising copywriter--including 7 years in nonprofit marketing and fundraising--I think story might just be the most important thing of all. Even in Digital.

After all, story is what lets us connect and relate to the issues at hand, no matter what the medium.

Whether it involves selling the latest software, sneakers or solution to hunger, I strive to connect a good story to what truly solves the challenge. It has enabled me to create a successful career and award-winning success for clients large and small, including Microsoft, Disney, The American Red Cross, Food Banks, Operation Smile, Paralyzed Veterans and many more.

I'm proud of where I've come from, and excited for where I'm going. The story--for me--is as interesting as ever.