The Content Creation Process: Digital Content for Beginners

In this section, you will learn how to gather the information you will need to write a strong piece. After the lecture, you'll have the opportunity to gather your own research for your chosen topic.

Before you start writing, get your thoughts organized by outlining your notes. By creating an outline for your content, you make the writing process quicker and easier.

In this first section, we'll kick off the writing process by going through the preparation process, getting ready to write your piece. You'll take your topic and start to flesh it out.

This is a "working session," where I will take you through the steps of writing a great piece of content. You can then take all of your materials, your topic, research, outline, and writing prep work, to create your own piece.

A headline is like a good first impression. An effective headline will attract your audience, while a bad one will make them scroll away. Here's how to write headlines that get clicks.

Writing a hook, the first few lines of your content, can be tricky business. This is a quick video on how to reel in your audience with an effective hook.

The content creation process doesn't stop when you're finished writing. In this section, I'll discuss how to self-edit and fact check before submitting a piece. I'll also give you some resources you can use to help you hone your English grammar, usage, and mechanics.

Creating content is all about building relationships with your audience. And if you don't have your facts straight, your audience won't trust your message. Learn how to turn on your BS detector and verify your facts.

Your content doesn't go off into the ether once you hit that publish button. In this section, I'll show you what to track for your content, and how. Take that information to come up with your next round of topics.

What is SEO and why do writers have to worry about it? In this video, I'll show you how to make sure you've pulled all the right SEO levers for your content.