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Digital Marketing Campaign: Plan a Professional Strategy
Rating: 4.1 out of 5(84 ratings)
405 students

Digital Marketing Campaign: Plan a Professional Strategy

Want to become a Professional DM Strategist? Learn to Plan, Create and Manage a Winning Digital Marketing Campaign
Created byOxford Learning Lab
Last updated 9/2018
English

What you'll learn

  • Plan an effective Digital Marketing Campaign
  • Achieve results even with low budget
  • Learn how to Generate Tangible Results from your Campaign
  • Compare different tactics with your Analytics
  • Fine Tune Your Marketing Campaign
  • Enhance your Business or Digital Marketing Career

Explore related topics

Course content

1 section • 10 lectures • 2h 42m total length

  • Intro & History10:03
  • Why Build a Marketing Campaign9:20
  • Structure an Integrated Campaign5:31
  • Campaign Planning - Understand The Campaign Goals12:09
  • Campaign Planning - Understand Your Customers14:37
  • Campaign Planning - Budgeting11:09
  • Campaign Planning - Planning Helps8:38
  • Campaign Planning - Examples10:51
  • Summary and Resources4:02

    Plan integrated digital marketing campaigns with a clear big vision and strong message, manage them with KPIs across channels, and analyze outcomes to improve future campaigns.

  • Slides1:16:00

Requirements

  • Basic Digital Marketing Knowledge

Description

Campaign planning is the act of putting together a strategy for your marketing  activity. 

          IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.

      Planning Correctly  a Strategic Marketing Campaign is essential to

  1. Build Consistent Results Overtime

  2. Build Your Brand

  3. Get Instant Feedback and Prevent further Mistakes


    But To create a winning campaign you need to 


  • Understand what you are trying to achieve - leads, sales, branding ?

  • Is there a business case? Use the BOSCARDET method to understand so

  • Follow the Six Steps to deploy your campaign correctly

  • Define Key Performance Indicators

  • Define if you might have some blockages (web site, product etc etc)

Who this course is for:

  • Web Managers
  • Web Owners
  • Web StartUps
  • Campaign Managers

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