Digital Marketing Campaign: Plan a Professional Strategy
What you'll learn
- Plan an effective Digital Marketing Campaign
- Achieve results even with low budget
- Learn how to Generate Tangible Results from your Campaign
- Compare different tactics with your Analytics
- Fine Tune Your Marketing Campaign
- Enhance your Business or Digital Marketing Career
Description
Campaign planning is the act of putting together a strategy for your marketing activity.
IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.
Planning Correctly a Strategic Marketing Campaign is essential to
Build Consistent Results Overtime
Build Your Brand
Get Instant Feedback and Prevent further Mistakes
But To create a winning campaign you need to
Understand what you are trying to achieve - leads, sales, branding ?
Is there a business case? Use the BOSCARDET method to understand so
Follow the Six Steps to deploy your campaign correctly
Define Key Performance Indicators
Define if you might have some blockages (web site, product etc etc)
Who this course is for:
- Web Managers
- Web Owners
- Web StartUps
- Campaign Managers
Course content
- Preview10:03
- 09:20Why Build a Marketing Campaign
- 05:31Structure an Integrated Campaign
- 12:09Campaign Planning - Understand The Campaign Goals
- 14:37Campaign Planning - Understand Your Customers
- 11:09Campaign Planning - Budgeting
- 08:38Campaign Planning - Planning Helps
- 10:51Campaign Planning - Examples
- 04:02Summary and Resources
- 76 pagesSlides
Instructor
![Oxford Learning Lab](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.1 Instructor Rating
- 2,982 Reviews
- 36,622 Students
- 25 Courses
Oxford Learning Lab is an online provider of Marketing & Business Strategy education.
All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.
Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.
All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.