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30-Day Money-Back Guarantee

This course includes:

  • 1.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
Marketing Digital Marketing

Digital Marketing Campaign: Plan a Professional Strategy

Want to become a Professional DM Strategist? Learn to Plan, Create and Manage a Winning Digital Marketing Campaign
Rating: 3.9 out of 53.9 (41 ratings)
227 students
Created by Oxford Learning Lab
Last updated 2/2015
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Plan an effective Digital Marketing Campaign
  • Achieve results even with low budget
  • Learn how to Generate Tangible Results from your Campaign
  • Compare different tactics with your Analytics
  • Fine Tune Your Marketing Campaign
  • Enhance your Business or Digital Marketing Career

Requirements

  • Basic Digital Marketing Knowledge

Description

Campaign planning is the act of putting together a strategy for your marketing  activity. 

          IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.

      Planning Correctly  a Strategic Marketing Campaign is essential to

  1. Build Consistent Results Overtime

  2. Build Your Brand

  3. Get Instant Feedback and Prevent further Mistakes


    But To create a winning campaign you need to 


  • Understand what you are trying to achieve - leads, sales, branding ?

  • Is there a business case? Use the BOSCARDET method to understand so

  • Follow the Six Steps to deploy your campaign correctly

  • Define Key Performance Indicators

  • Define if you might have some blockages (web site, product etc etc)

Who this course is for:

  • Web Managers
  • Web Owners
  • Web StartUps
  • Campaign Managers

Course content

1 section • 10 lectures • 2h 42m total length

  • Preview10:03
  • Why Build a Marketing Campaign
    09:20
  • Structure an Integrated Campaign
    05:31
  • Campaign Planning - Understand The Campaign Goals
    12:09
  • Campaign Planning - Understand Your Customers
    14:37
  • Campaign Planning - Budgeting
    11:09
  • Campaign Planning - Planning Helps
    08:38
  • Campaign Planning - Examples
    10:51
  • Summary and Resources
    04:02
  • Slides
    76 pages

Instructor

Oxford Learning Lab
Professional Marketing Courses by Top Experts
Oxford Learning Lab
  • 4.0 Instructor Rating
  • 2,495 Reviews
  • 24,841 Students
  • 24 Courses

Oxford Learning Lab is an online provider of Marketing & Business Strategy education.

All the courses have been created under the supervision of Oxford College of Marketing, a Chartered Institute of Marketing (CIM) centre of excellence. Each course has been developed in collaboration with leading experts who have a proven academic or consultancy experience in their field. You can find them working on MBA and University programs with establishments like Wharton, Madrid, Cranfield, Warwick, Aston and Portsmouth to mention just a few. Some of them consult for FTSE 100 and Fortune 500 companies.

Our courses have been created to help you to quickly grasp complex marketing concepts, from Marketing Planning and Segmentation to Social Media Marketing and Analytics, to mention a few.

All the courses are divided into bite-size chunks of information which are easy to absorb. This means if you do not have enough time, you will find that by dipping in and out of the videos a few minutes each day, whenever you can, your understanding of marketing will be transformed.

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