Digital Business Technology

Explore building a digital business quickly with minimal assets using free SaaS tools, and craft a plan detailing leadership, goals, financing, marketing, target customers, digital initiatives, and unique value propositions.

Create a digital strategy for your new business by defining a brand story, buyer personas, and customer journeys, aligning technology and online channels with your goals.

Build a strong digital core with scalable, flexible tools and cloud-based apps, supporting websites, social media, e-commerce, mobile, CRM, marketing automation, and emerging tech like AI, IoT, blockchain, and AR/VR.

Hire, train, and retain digital talent to build and run your business, leveraging cloud computing, machine learning, analytics, and automation, while engaging freelancers and university partnerships for flexible skills.

Identify strategic partners and establish monitoring and evaluating targets for digital growth, outsourcing to specialized vendors or pursuing mergers to accelerate digital capabilities and talent acquisition.

Measure sources of your digital model, attend events and network with peers, and continuously innovate to stay ahead; evaluate against industry changes and adjust strategy to leverage emerging market trends.

Develop a demand driven business plan by integrating data across finance, sales, and operations to enable automated, analytics driven planning that shifts focus from supply to value across the enterprise.

Sense, predict and respond to change with a single data truth for real-time decisions. Advanced analytics and embedded sensor data from IoT help avoid disruptions and predict customer behavior.

Plan holistically across the network with an end-to-end view of the value chain, integrating suppliers and customer input through a flexible network platform and advanced analytics.

Increase strategic agility by applying self-regulating planning models with live data, real-time analytics, and machine learning to optimize sourcing, transport, and inventory decisions in response to demand and supply changes.

Implement digital business strategies to enable real-time transactions using blockchain, AI, and IoT, delivering instant data processing, enhanced customer experience, and faster marketing analytics.

Accelerate product development through digital transformation and big data analytics, using BI and market insights to inform decisions and support AI adoption via employee experience.

Create and discover new sales channels by leveraging digital technology to connect people, places, and things, expanding reach through social media and a fully integrated Facebook store with targeted ads.

Artificial intelligence enhances management decision making by analyzing data, automating administrative tasks, and monitoring and reporting information, enabling faster, more comprehensive decisions across all managerial levels.

Leverage digital talent platforms and job sites to streamline easy talent acquisition, match skilled workers, and boost productivity and morale through flexible, transparent labour-market practices.

Explore how digital transformation boosts market share, a benefit valued by over 40% of executives, through mobile advertising, better customer relationships, and brand growth tied to financial performance.

Discover how web and mobile channels enable real time, personalized customer interactions through digitization, data-driven insights, and AI-enabled services. Leverage automation, machine learning, and UI to improve accessibility and immediacy.

Leverage digitization to drive higher revenues by enabling efficient workers and systems, data-driven decisions, improved products and channels, and stronger customer relationships that convert digital bases into revenues.

In a crisis, accelerate digital strategy and transformation to meet rapid customer shifts, embracing agile work, digital channels, and near-term initiatives across employees, customers, and suppliers.

Dramatically accelerate learning and scale digital initiatives during the Covid-19 crisis, overcoming silos and inertia to pursue bold actions from piloting to scaling.

Embrace bold action by moving beyond digital lipsticks to innovate entirely new digital offerings, guided by design thinking and ai, accelerated through partnerships and platform ecosystems during crisis.

Reinvent your business model at its core by taking an end-to-end view of operations, embracing ai and design thinking to boost data-driven supply chain transparency, security, and automation.

Boldly evolve your digital business portfolio by leveraging mergers and acquisitions to accelerate strategic goals, gain talent, and access new products, services, and markets during downturns.

Learn at the pace of crisis by embedding real-time learning, rapid data reviews, and experimentation to scale digital solutions amid uncertainty.

Explore how online shopping uses electronic commerce to buy goods or services over the internet via web browsers or mobile apps, covering B2C and B2B models.

Trace the history of online shopping from IBM's real-time transaction processing to the internet's secure shopping channel in 1994, including early advertising and online transactions.

Explore growth in online shoppers as sales revenue rises, and identify four types: convenience shoppers, variety seekers, balanced buyers, and store oriented shoppers, driven by product variety and perceived convenience.

Examine how the digital environment shapes online buying behavior through search engine recommendations, online reviews, and social media, emphasizing trust, risk, and perceived value.

Learn how consumers locate products on retailer sites or via shopping search engines, add items to a cart, and complete checkout with payment and email confirmations.

Explore online payment methods for shopping, including credit cards, PayPal, mobile billing, cryptocurrency, gift cards, invoices, cash on delivery, wire transfers, and real-time processing considerations.

Explore product delivery options after payment, including physical shipping, drop shipping, in-store pickup, and digital distribution of software, music, or tickets with codes and redemption.

Explore shopping cart systems from offline HTML catalogs to ERP-integrated, hosted portals and open source options, with examples like Big Commerce, Shopify, Freak Rockets, WooCommerce, and modular components.

Explore consumer needs and expectations, showing that building relationships and a positive impression drive repeat visits, while efficiency, convenience, and personalized services boost purchases; speed and security influence buyer decisions.

online shopping offers 24/7 convenience, internet access, and lower travel costs, with store pickup options, free return shipping, product descriptions with photos, and easy price comparison across vendors.

Explore online shopping disadvantages: fraud and security concerns, risk of defective or non-matching items, and privacy and cost disclosure issues despite ssl and pci dss.

Examine product suitability for digital and tangible goods, including drop shipping and affiliate marketing, highlighting value-to-weight items, mailbox-friendly formats like music and books, and parts lists in spare-parts e-commerce.

Explore how online reviews and peer recommendations shape consumer behavior in online shopping, highlighting Nielsen survey findings on electronics, cars, software, and the strong influence of social media.

Explore how digital business needs and key performance indicators become predictive indicators that guide strategy, accelerating digital transformation through a data-driven virtuous cycle led by executives.

Slack aligns key performance indicators with business strategy to boost awareness, grow customers, and enable agile decisions; Adidas America shifts to net promoter score to strengthen customer relationships.

Identify how the right data powers key performance indicators by linking KPI design, data sources, and decision making to enable faster, smarter choices and better analytics.

Adopt the seven habits of highly effective key performance indicators to align data with strategic priorities. Leverage real-time, cross-functional insights to inform decisions, engage customers, and avoid KPI proliferation.

Explore how Burberry's social retail store in China partners with Tencent to create an immersive, interactive shopping experience via a WeChat mini program, social currency gamification, and QR code–driven storytelling.

M&S introduced on-the-spot payment with handheld devices for quick, contactless checkout, reducing queues and boosting in-store safety across 200 UK stores.

Hema uses QR codes for product details, harvest and delivery info, and app payments, while robots power in-store dining, illustrating immersive shopping like Nike's speed shop.

Explore how Amazon Go and Amazon Fresh automate checkout using computer vision, deep learning, and sensor fusion to let customers enter, pick items, and pay via the app, without queues.

Discover how digital price tags enable remote updates and energy savings through retail as a service, and how Zara uses augmented reality and QR zones to create virtual catwalk experiences.

Explore how Audi's virtual reality showroom lets customers configure a dream car and explore its exterior and interior in realistic detail, with immersive audio moments like Le Mans pit stops.

Sam's Club deploys Brain Corporation robotic floor scrubbers and shelf-analyst AI to automate tasks and free staff for customer service, while robots verify pricing, locations, and stock levels with alerts.

Explore how digitalisation transforms the cocoa sector by enabling data collection, traceability, better decision making, and easier access to finance, linking small-scale producers to the value chain.

Use data and digital tools to improve cocoa farming practices with weather insights. Collect data via IoT, drones, and sensors to enable remote monitoring and efficient irrigation.

Use tools to monitor and improve cocoa processes by collecting data to track farm activities and connect with producers, via cacao model and cacao mobile for management and decision support.

join blockchain initiatives to boost traceability, transparency, and accountability along the cocoa supply chain, recording verifiable transactions from farmers to end consumers and sharing harvest data.

Explore how digital tools like agri wallets and farm line expand access to financing for cocoa farmers, enabling wallet-based funding, savings, input purchases, and flexible credit.

Increase market attractiveness through digital experiences and a stronger digital presence. Use social media, websites, newsletters, virtual origin tours, and Zoom or Google Meet calls to engage buyers.

Explore how digital marketplaces can optimize your marketing in the cocoa industry by showcasing products, assessing competition, and expanding your buyer network through B2C platforms, while evaluating platform fit.

Connect with organizations to begin your digitalization journey; assess digital tools for cost and fit, with projects advancing precision agriculture technologies and innovative credit products.