Digital Business Analytics - Analítica de Negocios Digitales
What you'll learn
- Digital Business
- Negocios Digitales
- Analytics
- Analítica
- Spanish
Requirements
- Read English or Listen Spanish
Description
In this course you will understand the basis of digital business and analytics, which could be used in diverse businesses - offline or online - in a variety of industries. At the same time, we will review the main techniques of digital analytics, its characteristics and differences. We will introduce distinct myths and recommendations that are relevant for the implementation of digital analytics in your organization. Finally, the course is an overview of digital business and will contribute to the best practice of data analytics in the context of business and clients.
Learn about digital analytics and support your studies with data in your organization. Review the digital business context and leverage the power of analytics in the new economy by learning the distinct methods used in digital data analytics. This course will help you to understand better your business and your clients paving the way to enhance your performance.
* Al concluir el curso entenderás las bases de la analítica digital o Digital Business Analytics, que podrás aplicar a distintos negocios -físicos o digitales- en industrias diversas. De igual forma verás las principales técnicas de analítica digital, sus características y diferencias. Por último verás distintos mitos y recomendaciones para implementar adecuadamente dentro de tu organización la práctica de la analítica y crear una visión holística del negocio y del cliente.
* Conoce qué es la analítica digital o Digital Business Analyics, y cómo sustenta el estudio de la datos dentro de la organización. Revisa el contexto del Digital Business Analytics en la nueva economía y aprende a diferenciar las distintas técnicas de analítica digital entre básica y avanzada y cómo puedes emplearlas para entender mejor el desempeño del negocio y a tu cliente.
Who this course is for:
- Business
- Digital
- Engineers
- Executive
- Professional
Instructor
- 4.6 Instructor Rating
- 53 Reviews
- 1,511 Students
- 1 Course
Erik Ernesto Vázquez is the Founder and Director of Digital Business & Analytics programs at Leonard de Vinci Business School (EMLV) in Paris, France. He held positions as regional manager in Mexico and USA for Caterpillar Inc, a multinational Fortune 500 company. Erik also works as a consultant for multinational tech companies such as Oracle Corp. He has contributed to the practice in strategic projects such as being the Chief Marketing Officer of the startup Shopnet during the due diligence and acquisition by Coca-Cola FEMSA, a multinational Fortune Global 500 company. Erik moved into the higher education sector becoming the youngest MBA Director at UDEM, a top institution accredited by SACS, AACSB, and AMBA. In this role, he launched the AMBA accreditation process and actively contributed to obtaining it. In 2020, Erik launched the MSc DBA at EMLV, a program that obtained the accreditation Conférence des Grandes Écoles (CGE) and attracted students from more than 13 nationalities in the same year, exceeding enrollment quality and quantity expectations of the first cohort. He is an active member of the National Research Council of Science and Technology (CONACYT) System of Researchers SNI Level 1 as well as a reviewer for the European Academy of Management on the track of international competitiveness since 2016. Erik earned a doctoral degree from the University of Newcastle upon Tyne UK and Grenoble École de Management FR in which he specialized in digital business. Erik also holds an MBA from the University of North Carolina USA and EGADE Business School MX as well as an Engineering degree from UDEM MX. His research has been published in top international academic and practitioner journals such as Harvard Business Review, MIT Sloan Management Review, Electronic Markets, and Journal of Research in Interactive Marketing. He also trains participants of Executive Masters and MBA programs and supervises their applied research projects in digital business, he has launched MOOCs for executives enrolling +1,600 participants in +100 countries delivering them in English, Spanish, and French language.