Digital Analytics beyond the tools

Intro to Digital Analytics - history, strategy, tactics, myths and much more!
Free tutorial
Rating: 4.0 out of 5 (27 ratings)
1,687 students
32min of on-demand video
English [Auto]

Digital Analytics history, strategy and best practises
Digital Analytics myths to avoid


  • Some familiarty with the internet and businesses


Are you one of those people who added Google Analytics to your site months ago, but haven't been back to check your results since then? Or maybe you're one of those compulsive checkers who peeks at your Google Analytics data every hour or so, without ever doing anything based on the results? The same can be said of your follower count on Social Media or how many likes your latest post is getting. If you are not sure why people don’t seem to be coming to your site or why your advertising can’t bring in profitable traffic then this is the course for you.

However, there is more to Digital Analytics than just Google analytics and in this course, I will give you the background of digital analytics. We will look at popular misconceptions, how teams should be structured, processes whilst always keeping the customers at the centre of our analysis and a focus on helping you create the best Digital Analytics framework.

You should try this course if you are a:

  • A Founder who doesn't know where to get started

  • A Website owner who are struggling to understand their traffic and sales

  • A Marketer trying to build a community or find out more about their customers

  • Anyone who wants to understand a bit more about the theory and strategy behind analytics

This course is not for:

  • People looking for a specific how to’s on implementing the tools or how to create a dashboard

  • People who are looking for a quick fix or guaranteed income

  • Anyone who wants to implement Google Analytics and then forget about it

  • People who have a strong understanding of the basics and want to dive into more advanced topics

Find out more at The School Bell

Who this course is for:

  • Small business owners and people looking to start a career in Digital Analytics


Richard Anning
  • 4.0 Instructor Rating
  • 27 Reviews
  • 1,688 Students
  • 1 Course

I love working with ambitious start-ups to drive smart, data-driven growth. I help leaders & teams understand what their goals should be and how to measure their progress.

I work with CEO's & teams to understand their goals, create clear processes and drive profitable growth. Worked with large and small brands for many years developing a strong track record of success.

I focus on designing and delivering great experiences across channels, driving customer acquisition & retention.

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