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Digital Age Damage Control
Rating: 4.3 out of 5(4 ratings)
7 students
Created byVincent Potage
Last updated 11/2023
English

What you'll learn

  • Learn the tools and strategies to proactively prepare for potential PR crises in the digital landscape
  • Master the art of swift and effective response strategies tailored to the 24/7 digital news cycle
  • Understand how to leverage modern tools and platforms to continuously monitor online sentiment about their brand
  • Learn to craft compelling and transparent messaging tailored to various stakeholders (customers, partners, media, and employees) during a crisis

Course content

1 section8 lectures1h 40m total length
  • Understanding Crisis Communications17:49

    Understanding what a Crisis is, and how Crisis Communications comes into play

  • Case Study10:29

    BP Oil spil in the Gulf of Mexico

  • Messaging in times of Trouble21:39

    Understanding the power of messaging, and how the values of your organisation should be your fall back position.

  • The Right Spokesperson6:19

    Who should reprensent your company in times of trouble? How should you pick, and what to expect.

  • Case Study14:25

    Linus Tech Tips controversy

  • Crisis in The Age of Influence12:49

    Understanding the power of Influencers, and how they can be a force of good in times of crisis.

  • Case Study11:50

    Shein Influencer Greenwashing

  • Let’s Circle Back5:38

    Short recap of the course + some parting tips

Requirements

  • Basic understanding of business management, communication or marketing

Description

In this comprehensive and cutting-edge course, participants will immerse themselves in the essential skills and strategies needed for mastering crisis communication in the rapidly evolving digital era. Tailored for the modern communication landscape, the program offers a deep dive into the complexities of managing public perception and reputation during crisis situations, particularly within the realms of digital and social media.

The course begins by exploring the dynamics of crises in our interconnected world. Attendees will gain a thorough understanding of how to identify potential crisis triggers and the steps necessary for immediate and effective response. Emphasis is placed on proactive crisis mitigation, equipping participants with tools and techniques to prevent a crisis before it escalates.


Furthermore, the course highlights the importance of maintaining trust and integrity, emphasizing ethical considerations and compliance in all communication efforts. Attendees will leave with a clear understanding of how to uphold organizational values and public confidence, even under the most challenging circumstances.

This course is ideal for professionals in public relations, communications, social media management, and leadership roles. Whether you are looking to enhance your existing skills or develop new strategies for digital-age crisis management, this program offers a comprehensive roadmap to success in navigating complex communication challenges.

Who this course is for:

  • Business Owners, Communication and Marketing Professionals