Digital Advertising & Marketing 101: Take The Complete Guide
4.3 (1,833 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,642 students enrolled

Digital Advertising & Marketing 101: Take The Complete Guide

Top Digital Marketing Course | Facebook Ads, Google/YouTube, Display/Video & more|Grow your career (German/Portuguese)
4.3 (1,833 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,642 students enrolled
Created by Ben Silverstein
Last updated 5/2020
English, French [Auto], 5 more
  • German
  • Indonesian [Auto]
  • Italian [Auto]
  • Portuguese
  • Spanish [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Full understanding of Digital Marketing foundations
  • A complete understanding of the different types of digital ads, how they're bought, how much they costs, how they're targeting and how to go about creating your own digital advertising campaign.
  • The ability to think strategically about where and how to place ads
  • What we mean by marketing vs. advertising
  • An understanding of the complex way digital advertising companies work together
  • Understand social media advertising, facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign
  • Learn from an industry expert
  • Analyze trends and news
  • Find out where to get more information about the advertising space
  • Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising
  • 230+ Five Star reviews on Udemy!
  • Join students in over 120 countries
  • Understand what social media advertising is and means
  • Understand how digital advertising is different from traditional media
  • Be able to clearly and confidently present ideas to clients and co-workers
  • Learn about an industry on track to be worth over $330B a year by 2021
  • Have some interest in the digital advertising industry
  • Come to the course ready to learn
  • Suitable for all types of businesses (digital product, physical product, service, B2B, B2C)

Course Subtitles Available in Following Languages: English, Portuguese, German

Are you ready to learn about the world of Digital Marketing & Digital Advertising? Are you ready to learn about the hundreds of companies outside of Google and Facebook which control ads you see on your computer, phones, and tablets? Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? Then you’re at the right place!

I have 10+ years experience in the digital marketing industry, ranging from small businesses in upstate NY, to major advertisers, out of NYC based ad agencies, and on the mobile and tech side of the business, splitting my time between New York and Silicon Valley. The advertisers I work with are both national and international brands ranging from entertainment, fashion, liquor, government agencies and more.

To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever changing digital advertising ecosystem.

This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.

As always there is a 30 Day Money Back Guarantee, so you have nothing to lose and so much to gain!

Overview: This course is designed as an introduction to the world of digital and online advertising. In it we'll cover all the different types of digital ad unit, advertising partners, process, buying and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.

Course Subjects:

  1. Intro: What is digital advertising and marketing?

    1. Display/Banner Ads

    2. Video Ads & Pre-Roll

    3. Social Media

    4. Audio

    5. Rich Media & Takeovers

    6. The IAB, and more

  2. The Digital Ecosystem: What are the different types of digital advertising vendors?

    1. Publishers, exchange, network, DSP, etc

  3. Buying the Ads: What are the different types of buying models and the advantages of each?

    1. CPM, CPC, GRPs, etc

  4. Ad Targeting: How does targeting work and how is the data collected? Why does one person get an ad and not another? (

    1. Cookie data

    2. PII

    3. Registration Data

    4. IP address

    5. DMPs

  5. Ad Serving: How is the ad actually served to a user? (Ad servers, their purpose and how they function)

  6. Reporting: What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)

The skills you will learn in this course can be applied in any country and to any company. The digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.

Cost and engagement rates may vary from country to country, but the basic skills and underlying trends carry across all regions, so no matter where you’re from or where you work, this course can help you.

This Course Also Comes With:

✔ Lifetime Access

✔ Fast & Friendly Support in the Q&A section

Don't Miss Out!

Every second you wait is costing you valuable leads and sales.

This courses come with a 30 day money-back guarantee - so there's no risk to get started.

Go ahead and hit the "take this course" button to start growing a business online today!

Real Student Testimonials:

Digital Advertising & Marketing 101

★★★★★ “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows.” - AJ Du Toit

★★★★★ “Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” - Jocleyn Armour

★★★★★ “It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” - Jean C

★★★★★ “Yes, this is a very good initiative to educate the employees with supporting acknowledges to improve their skills more effectively.” - Seshantu Chatterjee★★★★★ “Thanks so much for the insightful course. The course gave me an in-depth information for a beginner like me and still I could understand it. I love the way the facilitator explained everything, and lastly thank you for the recommendation reads. Now I'm ready to move to 201.” - Motsidisi Maureen Ried

★★★★★ “Very informative, to the point and covered all the foundations of digital advertising.” - Robert Janes


Digital Advertising & Marketing 201

★★★★★ “When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” - Shawn E Fraser

★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” - Suryameet Singh

★★★★★ “Comprehensive overview...detailed!” - Kaithlean Crotty-Clark


Introduction to Programmatic Advertising

★★★★★ “I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” - Raul Bonilla

★★★★★ "Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." - Diane Tody


UPDATE 2020: Over 5,000 students in over 150 countries! Thank you so much everyone, this is amazing! Here's to the next thousand!

UPDATE: New assignments added to help you apply what you're learning to an example advertising campaign!

ATUALIZAÇÃO: Publicidade Digital e Marketing agora disponível em Português! Para agregar mais valor aos meus alunos no Brasil, adicionei legendas para o português (Brasil) em todas as palestras. Estou ansioso para ouvir comentários sobre esta nova adição de linguagem!

UPDATE: Digitale Werbung & Marketing jetzt auch auf Deutsch! Um meinen Schülern in Deutschland mehr Wert zu geben. Ich habe allen Vorträgen Untertitel für Deutsch hinzugefügt. Ich freue mich auf Feedback zu diesem neuen Sprachzusatz!

According to recent trends by Statista, the digital advertising industry is on pace to be worth over $330B a year by 2021. If you’re not already learning about this industry, you will be soon. Get a jump start on your career, your co-workers, and peers by taking this introductory course.

Who this course is for:
  • Great for anyone working in advertising/sales, digital or otherwise, who wants an update on the digital space
  • Students, those looking for a job in digital advertising, business owners, anyone looking to monetize their website, or anyone interested in the process behind ads they see everyday
  • Traditional media professionals with decades of experience in broadcast media, television advertising, radio advertising, and print looking to get up to speed on digital advertising
Course content
Expand all 15 lectures 01:21:24
+ Updated Introduction
1 lecture 01:25

I started teaching courses on Digital Marketing in 2015. Now, three years later, the industry has evolved. However, the course subject matter taught in this 101 has not. In this course you'll get a great introduction to the world of Digital Advertising and Digital Marketing!

Preview 01:25
+ Introduction
1 lecture 03:11

An introduction of the instructor as well as what we'll be covering in the following sections.

Preview 03:11
+ Introduction to Digital Ads
2 lectures 20:22

In Part 1 of the Introduction Section we will cover the IAB, banner ads, video ads and rich media.

Preview 11:28

In Part 2 of the Introduction Section we will cover custom takeovers and skins, social media, audio ads, and search ads.

Introduction Part 2 - Custom, skins, social media, audio ads, and search

What does the IAB stand for?

Intro Part 1 Check Up
1 question
For this assignment you are to assume you are placing digital ads for Nike. They want to target men in order to promote a new pair of running shoes. Find three publications that you think would have a good audience for this ask, and find contact information for a sales person.
Find contact information for three digital publications you want to run ads on
3 questions
+ The Digital Advertising Ecosystem
3 lectures 19:20

In Part 1 we'll cover the different types of digital ad vendors, publisher direct, ad exchanges, ad networks, DSPs and SSPs, and trading desks.

Digital Ecosystem Part 1 - Publisher direct, exchanges, networks, DSPs & ATDs

Illustration of the digital ecosystem.

How DSPs, SSPs, Exchanges, Networks, and publishers all work together

Quick review of media vendors.

Ecosystem Check-Up
1 question
The client (Nike) has reviewed the list of publications you picked in the previous assignment. They like the publications but are concerned that the reach might be too low. You need to find another company to add to your campaign in order to increase the reach.
Adjust your campaign proposal based on client feedback
2 questions
Sign Up for Additional Resources
+ Buying the Ads
1 lecture 12:26

In this section we'll review the different ways you can buy ads, general price ranges and the process of actually reaching out to a website or digital ad partner and placing a contract to buy ads.

Buying Digital Ads - How to buy digital ads, price ranges, process and more

What is a CPM?

Buying Check-In
1 question
+ AdCoach
0 lectures 00:00
If you are enjoying this course, I encourage you to visit my platform, for more elearning opportunities around Digital Advertising & Marketing subjects.
1 question
+ Ad Targeting
1 lecture 07:58

In this section we'll start off by discussing digital cookies and how they are used for targeting ads. Then we'll cover the different types of targeting such as contextual, behavioral, demographic, geographic, retargeting, interest based targeting and finally how all of these are used to find your exact audience.

Ad Targeting - Contextual, behavioral, demographic, geographic & more
+ Ad Serving
2 lectures 06:40
What is an ad server? DoubleClick, DFP, DFA, third party ad servers, etc.
+ Reporting
1 lecture 03:12

In the reporting section we'll quickly cover the types of metrics that advertisers will look at when they gather reporting and what the industry benchmarks are for each metric.

Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & more

You're reviewing reporting and find a discrepancy greater than 10%. What next?

Reporting Issues and trouble shooting
1 question
+ Course Review
3 lectures 06:19

Quick review of some key takeaways.

Course Recap
3 questions

In the review we'll quickly recap the topics we covered as well as discuss some publications I recommending reading on a regular basis to keep on top of industry news and trends.

Final course review and Thank You!
If you haven't already, please take a moment to provide additional feedback.
Provide Final Feedback
1 question

Congratulations on finishing Digital Advertising & Marketing 101! Now it's time to get ready for the 201. Using the provided link to sign up for Digital Advertising & Marketing 201 and save 80%. Or use code: DIG101TY

See you again soon!

Time to Sign-Up for Digital Advertising & Marketing 201!
Bonus: More advertising content on AdCoach