AI-Powered Digital Advertising: Google Ads, Meta Ads, & GA4
What you'll learn
- Master the basics of AI-driven digital advertising on Google and Meta platforms.
- Learn to set up and manage effective Google Ads campaigns using AI tools.
- Gain proficiency in Meta advertising, optimizing ads for Facebook and Instagram.
- Understand how to navigate and utilize Google Analytics 4 for actionable insights.
- Develop skills to create compelling ad creatives with AI enhancements.
- Harness the power of Google Performance Max campaigns to maximize reach.
- Dive into Meta's Conversion API and Pixel for advanced targeting and tracking.
- Create robust advertising strategies using Audience Insights and segmentation.
- Optimize ad spend and improve ROI with AI-driven performance insights.
- Learn to craft persuasive ad copy and creatives that convert using ChatGPT.
- Prepare for sales success with structured Meta Ads campaigns and objectives.
- Explore the integration of GA4 with Google Search Console for comprehensive analytics.
Requirements
- No previous experience in advertising or AI tools is necessary, making this course ideal for beginners eager to explore digital advertising. The rise of AI technology simplifies complex tasks, enabling newcomers to start advertising effectively with minimal background knowledge. A positive mindset is always an advantage and highly encouraged.
- Access to AI Tools: Free versions of ChatGPT and Gemini AI are utilized throughout the course. A Plus subscription to these tools offers additional benefits but is not mandatory.
- Ad Creative Tool: We'll explore Ad Creative AI using its free trial version, perfect for learning without initial investment.
- Browser Extension: Install our 200+ Free Prompts for ChatGPT extension available for Google Chrome to enhance your learning and application capabilities.
- Hardware: While not a requirement, using a desktop computer is recommended for efficiency when managing and implementing campaigns.
- Accounts: A Gmail account is necessary for accessing Google advertising services, and a Facebook ID is required for Meta business services.
- This setup ensures that even those new to the field can jump right in and start learning the intricacies of AI-powered advertising without feeling overwhelmed. Equip yourself with these tools, and you're ready to embark on a transformative journey into digital advertising.
Description
Welcome to the AI-Powered Digital Advertising – your pathway to mastering the efficiency of digital advertising.
This comprehensive curriculum is designed to harness the power of AI to amplify your advertising efforts across Google and Meta platforms, leveraging cutting-edge tools like ChatGPT, Gemini AI, and the latest in Google Analytics 4 technology.
Section 1: Foundations of AI in Digital Advertising
Dive into the world of AI-enhanced advertising with a deep look into using ChatGPT and Gemini AI for content creation and campaign planning. Learn to:
Utilize ChatGPT for streamlined Facebook and Instagram marketing strategies.
Create engaging content for social media ads using AI.
Generate over 150+ creative ad variants with state-of-the-art Ad Creative AI tool.
Build effective buyer personas and social media plans with precision and ease.
Section 2: Google Ads Mastery
From setting up your account to launching AI-powered search campaigns, this section equips you with the skills to:
Navigate Google Ads account setup and link services for enhanced ad performance.
Deploy Google AI-powered search campaigns, maximizing reach and efficiency.
Section 3 to 5: Advanced Strategies in Google Advertising
Explore Google Performance Max campaigns and dive deep into Display Ads and audience targeting to:
Set up and optimize Performance Max campaigns with assistance from ChatGPT.
Create visually appealing reports using Google Looker Studio.
Utilize Google’s advanced targeting features to refine audience engagement.
Section 6 to 10: Mastering Meta Advertising
Learn the intricacies of Meta advertising from basic setup to advanced strategies:
Navigate through Meta Business Suite and Ads Manager like a pro.
Master the use of Meta Pixel and Conversion API for detailed audience tracking and re-targeting.
Harness the power of Meta’s AI-driven ad formats and targeting options to optimize campaign results.
Section 11 to 12: Driving Sales with Meta AI
Deepen your knowledge in Meta traffic ads and e-commerce strategies to:
Leverage Meta AI targeting for precise audience reach and impactful ad delivery.
Plan and execute sales campaigns that convert, using sophisticated budget optimization techniques.
Section 13: Google Analytics 4 Integration
Unlock the full potential of your advertising efforts with GA4 to:
Set up and navigate Google Analytics 4 for detailed performance insights.
Integrate Google Search Console with GA4 for enhanced data analysis and decision-making.
Section 14: Career Advancement
This final section is dedicated to using digital advertising skills to advance your career:
Negotiate better job offers and benefits using strategies formulated with ChatGPT.
Optimize your LinkedIn profile to reflect your expertise and attract more professional opportunities.
Enroll now and transform your digital advertising skills with AI-enhanced techniques that will set you apart in the industry.
Whether you're looking to improve your business’s online presence or aiming for career advancement in digital marketing, this course offers you the tools and knowledge to succeed in today’s fast-paced digital landscape. Join us on this transformative journey and become a leader in AI-powered digital advertising.
Ing. Tomáš Morávek & Team,
Internet Efficiency Awarded Digital Marketing Expert
Who this course is for:
- Aspiring Digital Marketers: Individuals looking to start a career in digital marketing will find this course foundational, providing them with the tools and knowledge to navigate the complex world of Google and Meta advertising.
- Small Business Owners: Entrepreneurs who manage their own marketing and wish to leverage AI to optimize their advertising strategies and maximize their budget efficiency.
- Marketing Professionals: Marketers seeking to deepen their expertise in AI-driven tools and enhance their skills in campaign management across various platforms.
- Freelancers: Independent contractors aiming to offer more value to clients with advanced capabilities in managing and optimizing Google Ads and Meta Ads.
- Career Changers: Individuals looking to shift into a technology-driven marketing role will benefit from this course, gaining insights into the latest tools and strategies in the industry.
- E-commerce Managers: Those managing online stores who need to drive more traffic and sales through efficient and targeted advertising strategies.
- Social Media Managers: Professionals focusing on leveraging social media platforms who want to integrate more advanced AI tools into their advertising strategies.
- Tech Enthusiasts: Individuals with a keen interest in the intersection of technology and marketing, especially in how AI can be utilized to automate and improve advertising outcomes.
- Students and Recent Graduates: Young professionals or university students who want to add practical, high-demand skills to their resume and gain a competitive edge in the job market.
- Marketing Consultants: Seasoned consultants looking to stay ahead of the curve with the latest innovations in digital advertising to provide cutting-edge solutions to their clients.
- Brand Managers: Professionals responsible for managing and growing a brand's online presence through targeted advertising campaigns.
- Data Analysts in Marketing: Analysts interested in leveraging data from AI-driven campaigns to refine marketing strategies and improve ROI.
- This course is designed to cater to a wide range of learners, from beginners to experienced marketers, ensuring that everyone can benefit from understanding and applying AI enhancements in their digital advertising efforts. Whether you are boosting a personal brand, enhancing a multinational corporation's strategy, or managing client accounts in a freelance capacity, this course will equip you with the necessary skills and insights to excel.
Instructors
- 4.4 Instructor Rating
- 33,532 Reviews
- 1,022,363 Students
- 67 Courses
Excellence in Every Detail: Welcome to a space where over a million learners thrive under the guidance of Ing. Tomas Moravek and his team.
Experience the thrill of success through vibrant testimonials, showcasing students who have transformed their dreams into reality. My team and I are committed to providing unparalleled support because we believe in empowering every learner. Each of our courses offers:
Hands-On Practical Learning - Courses meticulously designed for actionable results in the real world.
Clear, Step-by-Step Guidance - Ensuring you grasp concepts and apply them with confidence.
Engaging Learning Tools - Enjoyable quizzes, hands-on screen recordings, creative assignments, checklists, and lively animations to enhance your learning experience.
Unlimited Premium Support - Expect responses within 24 hours to accelerate your learning journey.
Whether your passion lies in Digital Marketing, Advertising, mastering WordPress, or exploring the potentials of ChatGPT, we are here to help you excel.
Join us and acquire cutting-edge digital marketing skills that are not just market-ready but future-proof. Let’s navigate the path to your success together.
- 4.4 Instructor Rating
- 33,443 Reviews
- 1,020,152 Students
- 63 Courses
Welcome to Learn Digital Advertising – your digital nexus for mastering the art of online marketing, established in 2019. With a treasure trove of nearly 60 courses, Learn Digital Advertising a beacon for those looking to demystify the digital marketing landscape and forge a career filled with success and innovation.
Dive into the depths of digital marketing with courses designed to empower you with the knowledge of ChatGPT, Gemini AI, Copywriting, Google Ads, Meta Ads, and SEO. Each course is a cornerstone, laying the foundation for a robust and dynamic understanding of digital advertising strategies in the modern era.
Why Choose Us?
Expert-Led Instruction: Learn from industry experts who bring real-world insights and cutting-edge strategies to your screen.
Dynamic Content: Our courses are rich with animated explainers, face-to-face tutorials, practical screen recordings, and interactive quizzes, making learning not just effective but enjoyable.
Certification and Career Advancement: Elevate your professional profile with certifications like the Meta Certified Media Buying Professional, recognized across the industry. Prepare for success with detailed study guides, mock exams, and a comprehensive curriculums that ensure you're exam-ready.
Community and Support: Join a thriving community of 1,000,000+ learners. Engage, query, and collaborate as you navigate through the course material with the support of fellow digital marketing aspirants and experts.
Embark on The Ultimate Digital Advertising Odyssey, and transform from a novice to a certified media buying maestro. Master the nuances of Facebook, Instagram, WhatsApp, and Messenger Ads, and unlock the secrets to skyrocketing sales and generating impactful leads.
Our commitment goes beyond teaching; we invest in high-quality content development to ensure each lesson is not just a learning experience but a stepping stone towards your career zenith. With us, you're not just enrolling in a course; you're stepping into a realm of endless possibilities where your career can soar to new heights.
Enroll today and begin your journey to mastering digital advertising, where every course is a chapter in your success story. With us, the digital world is not just a marketplace but a canvas, and you're the artist ready to make your mark.
At Learn Digital Advertising, we believe that the heart of our success is mirrored in the satisfaction and achievements of our students.
Their journey of growth, understanding, and professional advancement fuels our commitment to delivering unparalleled digital marketing education. We are proud to share some of the reviews from our community, testimonials that are not just words, but the echoes of real experiences, challenges overcome, and victories achieved.
Gratitude That Inspires
"Gratitude.
Dear Thomas,
I appreciate your efforts and massive contribution to this course, especially this lesson where we can practice before the exam. Thanks a lot.
Sincerely,"
Giorgi.
This message from Giorgi highlights the essence of our mission: to empower, to prepare, and to support each student through every step of their learning journey. It's the gratitude we receive that reminds us of the impact we can make.
Real Learning from Real Experts
“This Facebook Ads course is amazing.
I’m really impressed how Tom explained all this complicated stuff easily and clearly. He’s not like other ("Marketing Gurus") out there who sell their image and luxury life. He’s so professional and cares about other students learning too. I will manage it for sure with Tomas’s courses.
Thank you, Tom.”
Evangelos
Evangelos's words encapsulate our approach: clarity, authenticity, and a genuine commitment to student learning over self-promotion. We stand apart by standing together with our students.
A Journey Towards Mastery
“The best most thorough paid social advertising class you can ever take.”
Nicole.
Nicole's review speaks volumes about the depth and comprehensiveness of our curriculum. We strive to be the most thorough, leaving no stone unturned in your path to mastery.
Empowerment Through Knowledge
“Hi Tomas, Yes! this course fit my current role as Facebook Marketer and as aspiring Media Buyer with clients in the future. Thank you so much for sharing case study and quizzes that are challenging part. Please share more and success to us.”
Mailanie
Mailanie's feedback reflects our goal to empower students with practical knowledge and skills that are directly applicable to their careers, today and tomorrow.
The Excitement of Practical Application
“Can’t wait to put it all into practice. Great stuff.”
Ed
The anticipation of applying new knowledge is a powerful indicator of effective learning. Our courses are designed not just to inform but to inspire action.
Your Success Is Our Story
These voices from our community are a testament to the journey we embark upon together at Learn Digital Advertising. Each review, a story of dedication, each feedback, a chapter of success. Student satisfaction isn't just important to us; it's our most cherished indicator of success.
Join us at Learn Digital Advertising, where your growth is supported, your success celebrated, and your satisfaction paramount. Here, education transcends the digital—it transforms lives.
Embark on a transformative learning adventure with our unique 7-Step Fun Learning Approach, designed to make your journey from digital advertising novice to expert not just educational, but exhilarating.
With over 1,000,000+ satisfied students, we invite you to join our community and discover the most engaging way to master digital advertising. Here's how:
1. Animations with Interactive Quizzes: Dive into learning with vibrant animated explainers paired with interactive quizzes. This dynamic approach ensures you grasp concepts quickly and retain them longer, making learning both fun and effective.
2. Enjoyable Writing Assignments: Get hands-on with practical writing assignments. Craft compelling ad copy for Facebook & Instagram, learn the art of influencer outreach for social shares, and customize our professional templates to your needs. It's learning by doing, at its best.
3. Practical Screen Recordings with Step-by-Step Explanations: Follow along with practical screen recordings as we show you exactly how to execute strategies. Apply what you learn immediately with our proven success blueprints. Master every Facebook Campaign Objective & Ad Format, and set up Facebook for Business like a pro.
4. Interactive Quizzes throughout the Course: Engage with interactive quizzes, featuring hundreds questions designed to prepare you for the 410-101: Meta Certified Media Buying Professional Exam. This comprehensive quiz format, combined with practical assignments, fine-tunes your decision-making skills, mirroring the challenges faced by media buying professionals.
5. Official Media Buying Guide: Navigate through the course with the official Media Buying Guide at your side. This step-by-step guide enriches your learning with crucial topics and glossary terms essential for every Media Buying Professional.
6. 410-101: Meta Certified Media Buying Professional Explanations & Training: Tackle the daunting 410-101 exam with confidence. Our course demystifies this challenging certification, offering in-depth explanations, screen recordings, quizzes, and two complete mock exams. This holistic approach not only prepares you for the exam but ensures you grasp both the theoretical and practical aspects of media buying.
7. Careers & Freelancing Kickstart Guide: Turn your new skills into career opportunities. Whether you're eyeing your first job in Digital Marketing or starting a freelance venture, our kickstart guide, complete with cheatsheets, templates, and guides, paves the way for your success.
Join Now and Transform Your Career
Step into a world where learning digital advertising is as thrilling as it is rewarding. By enrolling today, you're not just signing up for a course; you're embarking on a journey that promises to elevate your skills, boost your career, and open doors to new opportunities. With our 7-Step Fun Learning Approach, every lesson is an adventure, every quiz a challenge, and every assignment a step closer to your dreams.
Don't wait to transform your career and become a certified digital advertising expert. Enroll now and let's embark on this exciting journey together. Your future in digital marketing starts here.