AI-Powered Digital Advertising: Google Ads, Meta Ads, & GA4
What you'll learn
- Master the basics of AI-driven digital advertising on Google and Meta platforms.
- Learn to set up and manage effective Google Ads campaigns using AI tools.
- Gain proficiency in Meta advertising, optimizing ads for Facebook and Instagram.
- Understand how to navigate and utilize Google Analytics 4 for actionable insights.
- Develop skills to create compelling ad creatives with AI enhancements.
- Harness the power of Google Performance Max campaigns to maximize reach.
- Dive into Meta's Conversion API and Pixel for advanced targeting and tracking.
- Create robust advertising strategies using Audience Insights and segmentation.
- Optimize ad spend and improve ROI with AI-driven performance insights.
- Learn to craft persuasive ad copy and creatives that convert using ChatGPT.
- Prepare for sales success with structured Meta Ads campaigns and objectives.
- Explore the integration of GA4 with Google Search Console for comprehensive analytics.
Requirements
- No previous experience in advertising or AI tools is necessary, making this course ideal for beginners eager to explore digital advertising. The rise of AI technology simplifies complex tasks, enabling newcomers to start advertising effectively with minimal background knowledge. A positive mindset is always an advantage and highly encouraged.
- Access to AI Tools: Free versions of ChatGPT and Gemini AI are utilized throughout the course. A Plus subscription to these tools offers additional benefits but is not mandatory.
- Ad Creative Tool: We'll explore Ad Creative AI using its free trial version, perfect for learning without initial investment.
- Browser Extension: Install our 200+ Free Prompts for ChatGPT extension available for Google Chrome to enhance your learning and application capabilities.
- Hardware: While not a requirement, using a desktop computer is recommended for efficiency when managing and implementing campaigns.
- Accounts: A Gmail account is necessary for accessing Google advertising services, and a Facebook ID is required for Meta business services.
- This setup ensures that even those new to the field can jump right in and start learning the intricacies of AI-powered advertising without feeling overwhelmed. Equip yourself with these tools, and you're ready to embark on a transformative journey into digital advertising.
Description
Welcome to AI-Powered Digital Advertising: Revolutionize Your Advertising Efficiency
Step into the future of digital advertising, where Artificial Intelligence transforms your campaigns into powerful engines of growth. This comprehensive course leverages cutting-edge AI technologies, including ChatGPT, Gemini AI, and Google Analytics 4, empowering you to excel in digital marketing across Google and Meta platforms.
What You'll Discover:
Section 1: AI Foundations in Digital Advertising
Harness the power of AI to supercharge your advertising:
Streamline your Facebook and Instagram strategies using ChatGPT.
Create captivating social media ads with Gemini AI.
Generate over 150 unique and engaging ad variations effortlessly using Ad Creative AI.
Precisely build buyer personas and tailor impactful social media campaigns.
Section 2: Mastering Google Ads
From foundational setups to advanced campaign execution:
Effortlessly set up and integrate your Google Ads account.
Launch AI-driven search campaigns that optimize reach, efficiency, and ROI.
Sections 3-5: Advanced Google Advertising Techniques
Elevate your advertising game with Performance Max and Display Ads:
Execute high-performing Google Performance Max campaigns guided by AI.
Craft professional reports that impress stakeholders using Google Looker Studio.
Fine-tune your audience targeting to maximize engagement and conversions.
Sections 6-10: Meta Advertising Excellence
Dive deep into Meta’s powerful ad ecosystem:
Navigate Meta Business Suite and Ads Manager confidently.
Implement Meta Pixel and Conversion API for precise audience insights and effective retargeting.
Leverage Meta’s AI-driven targeting and innovative ad formats to elevate your campaign results.
Sections 11-12: Boosting Sales with Meta AI
Master e-commerce and sales-oriented campaigns:
Apply Meta AI to enhance audience targeting and optimize ad delivery.
Strategically plan and execute impactful campaigns using advanced budget optimization techniques.
Section 13: Integration & Analytics with Google Analytics 4
Gain actionable insights with robust analytics:
Set up and expertly navigate Google Analytics 4 for comprehensive performance tracking.
Integrate seamlessly with Google Search Console for enriched data-driven decisions.
Section 14: Accelerate Your Career
Maximize your professional growth with powerful AI-driven career strategies:
Expertly negotiate job offers and comprehensive benefits using ChatGPT-crafted strategies.
Optimize your LinkedIn profile to showcase your digital advertising expertise and attract exceptional career opportunities.
Transform Your Advertising Strategy: Enroll Now
Whether you aim to elevate your business's online impact or propel your marketing career to new heights, this AI-enhanced digital advertising course equips you with the essential tools and strategic insights to lead in the digital age.
Join us today and become an influential force in AI-powered digital marketing.
With enthusiasm and innovation,
Ing. Tomáš Morávek & Team
Awarded Expert in Internet Efficiency & Digital Marketing
Who this course is for:
- Aspiring Digital Marketers: Individuals looking to start a career in digital marketing will find this course foundational, providing them with the tools and knowledge to navigate the complex world of Google and Meta advertising.
- Small Business Owners: Entrepreneurs who manage their own marketing and wish to leverage AI to optimize their advertising strategies and maximize their budget efficiency.
- Marketing Professionals: Marketers seeking to deepen their expertise in AI-driven tools and enhance their skills in campaign management across various platforms.
- Freelancers: Independent contractors aiming to offer more value to clients with advanced capabilities in managing and optimizing Google Ads and Meta Ads.
- Career Changers: Individuals looking to shift into a technology-driven marketing role will benefit from this course, gaining insights into the latest tools and strategies in the industry.
- E-commerce Managers: Those managing online stores who need to drive more traffic and sales through efficient and targeted advertising strategies.
- Social Media Managers: Professionals focusing on leveraging social media platforms who want to integrate more advanced AI tools into their advertising strategies.
- Tech Enthusiasts: Individuals with a keen interest in the intersection of technology and marketing, especially in how AI can be utilized to automate and improve advertising outcomes.
- Students and Recent Graduates: Young professionals or university students who want to add practical, high-demand skills to their resume and gain a competitive edge in the job market.
- Marketing Consultants: Seasoned consultants looking to stay ahead of the curve with the latest innovations in digital advertising to provide cutting-edge solutions to their clients.
- Brand Managers: Professionals responsible for managing and growing a brand's online presence through targeted advertising campaigns.
- Data Analysts in Marketing: Analysts interested in leveraging data from AI-driven campaigns to refine marketing strategies and improve ROI.
- This course is designed to cater to a wide range of learners, from beginners to experienced marketers, ensuring that everyone can benefit from understanding and applying AI enhancements in their digital advertising efforts. Whether you are boosting a personal brand, enhancing a multinational corporation's strategy, or managing client accounts in a freelance capacity, this course will equip you with the necessary skills and insights to excel.
Instructors
- 4.4 Instructor Rating
- 37,844 Reviews
- 1,081,911 Students
- 72 Courses
Excellence in Every Detail: Where Over 1 Million Learners Grow With Confidence
Welcome to a learning space where ambition meets action—and dreams turn into measurable success. Join over 1,000,000 learners guided by Ing. Tomáš Morávek and his dedicated team, renowned for award-winning digital strategies and deeply human teaching.
Every course we create is crafted with care, purpose, and real-world impact in mind. You’ll gain more than knowledge—you’ll gain confidence, clarity, and the practical skills to thrive in the digital economy.
Here’s what you can expect inside each course:
Real-World, Hands-On Learning
Carefully structured lessons that equip you with skills you can apply immediately, from your first client to your next big career leap.
Clear, Step-by-Step Support
No fluff. No jargon. Just crystal-clear guidance you can follow with confidence—even if you’re starting from zero.
Immersive, Engaging Tools
From screen recordings and practical templates to smart checklists and creative quizzes—learning becomes active, inspiring, and enjoyable.
Premium Personal Support
You're never alone. Our team answers questions within 24 hours, ensuring your progress stays smooth, supported, and on track.
Whether you're exploring Digital Marketing, Copywriting, WordPress, SEO, or the transformative power of ChatGPT, you’ll find tools, templates, and mentorship that work in the real world—today and tomorrow.
Join us, and let’s build something extraordinary together.
Ahora también en español: Cursos completos y humanos, en tu idioma
Excelencia en Cada Detalle: Bienvenido a un espacio donde más de un millón de estudiantes han encontrado el impulso para transformar su carrera, bajo la guía del Ing. Tomás Moravek y su equipo.
Cada uno de nuestros cursos está diseñado con una meta clara: ayudarte a alcanzar resultados reales y sostenibles en el mundo digital. Aquí aprenderás con confianza, paso a paso, y con el apoyo que mereces.
Aprendizaje 100% Práctico y Aplicable
Lecciones diseñadas para que pongas en marcha tus habilidades desde el primer día, ya sea en freelancing, marketing digital o emprendimiento.
Guía Clara y Cercana
Sin tecnicismos innecesarios. Solo contenido claro, ordenado, y fácil de aplicar.
Herramientas Que Hacen la Diferencia
Plantillas, grabaciones de pantalla, listas de verificación, pruebas interactivas y más para que aprendas disfrutando y practicando.
Soporte Premium Personalizado
Respondemos a tus dudas en menos de 24 horas. Aquí no estás solo, estamos contigo en cada paso.
Ya sea que tu interés esté en Marketing Digital, Publicidad, SEO, WordPress o ChatGPT, aquí encontrarás un espacio donde crecer, crear y avanzar con seguridad.
Únete hoy y empieza a desarrollar habilidades que abren puertas, crean oportunidades y te preparan para liderar en el mundo digital.
- 4.4 Instructor Rating
- 37,496 Reviews
- 1,073,742 Students
- 63 Courses
Welcome to Learn Digital Advertising – your digital nexus for mastering the art of online marketing, established in 2019. With a treasure trove of nearly 60 courses, Learn Digital Advertising a beacon for those looking to demystify the digital marketing landscape and forge a career filled with success and innovation.
Dive into the depths of digital marketing with courses designed to empower you with the knowledge of ChatGPT, Gemini AI, Copywriting, Google Ads, Meta Ads, and SEO. Each course is a cornerstone, laying the foundation for a robust and dynamic understanding of digital advertising strategies in the modern era.
Why Choose Us?
Expert-Led Instruction: Learn from industry experts who bring real-world insights and cutting-edge strategies to your screen.
Dynamic Content: Our courses are rich with animated explainers, face-to-face tutorials, practical screen recordings, and interactive quizzes, making learning not just effective but enjoyable.
Certification and Career Advancement: Elevate your professional profile with certifications like the Meta Certified Media Buying Professional, recognized across the industry. Prepare for success with detailed study guides, mock exams, and a comprehensive curriculums that ensure you're exam-ready.
Community and Support: Join a thriving community of 1,000,000+ learners. Engage, query, and collaborate as you navigate through the course material with the support of fellow digital marketing aspirants and experts.
Embark on The Ultimate Digital Advertising Odyssey, and transform from a novice to a certified media buying maestro. Master the nuances of Facebook, Instagram, WhatsApp, and Messenger Ads, and unlock the secrets to skyrocketing sales and generating impactful leads.
Our commitment goes beyond teaching; we invest in high-quality content development to ensure each lesson is not just a learning experience but a stepping stone towards your career zenith. With us, you're not just enrolling in a course; you're stepping into a realm of endless possibilities where your career can soar to new heights.
Enroll today and begin your journey to mastering digital advertising, where every course is a chapter in your success story. With us, the digital world is not just a marketplace but a canvas, and you're the artist ready to make your mark.
At Learn Digital Advertising, we believe that the heart of our success is mirrored in the satisfaction and achievements of our students.
Their journey of growth, understanding, and professional advancement fuels our commitment to delivering unparalleled digital marketing education. We are proud to share some of the reviews from our community, testimonials that are not just words, but the echoes of real experiences, challenges overcome, and victories achieved.
Gratitude That Inspires
"Gratitude.
Dear Thomas,
I appreciate your efforts and massive contribution to this course, especially this lesson where we can practice before the exam. Thanks a lot.
Sincerely,"
Giorgi.
This message from Giorgi highlights the essence of our mission: to empower, to prepare, and to support each student through every step of their learning journey. It's the gratitude we receive that reminds us of the impact we can make.
Real Learning from Real Experts
“This Facebook Ads course is amazing.
I’m really impressed how Tom explained all this complicated stuff easily and clearly. He’s not like other ("Marketing Gurus") out there who sell their image and luxury life. He’s so professional and cares about other students learning too. I will manage it for sure with Tomas’s courses.
Thank you, Tom.”
Evangelos
Evangelos's words encapsulate our approach: clarity, authenticity, and a genuine commitment to student learning over self-promotion. We stand apart by standing together with our students.
A Journey Towards Mastery
“The best most thorough paid social advertising class you can ever take.”
Nicole.
Nicole's review speaks volumes about the depth and comprehensiveness of our curriculum. We strive to be the most thorough, leaving no stone unturned in your path to mastery.
Empowerment Through Knowledge
“Hi Tomas, Yes! this course fit my current role as Facebook Marketer and as aspiring Media Buyer with clients in the future. Thank you so much for sharing case study and quizzes that are challenging part. Please share more and success to us.”
Mailanie
Mailanie's feedback reflects our goal to empower students with practical knowledge and skills that are directly applicable to their careers, today and tomorrow.
The Excitement of Practical Application
“Can’t wait to put it all into practice. Great stuff.”
Ed
The anticipation of applying new knowledge is a powerful indicator of effective learning. Our courses are designed not just to inform but to inspire action.
Your Success Is Our Story
These voices from our community are a testament to the journey we embark upon together at Learn Digital Advertising. Each review, a story of dedication, each feedback, a chapter of success. Student satisfaction isn't just important to us; it's our most cherished indicator of success.
Join us at Learn Digital Advertising, where your growth is supported, your success celebrated, and your satisfaction paramount. Here, education transcends the digital—it transforms lives.
Embark on a transformative learning adventure with our unique 7-Step Fun Learning Approach, designed to make your journey from digital advertising novice to expert not just educational, but exhilarating.
With over 1,000,000+ satisfied students, we invite you to join our community and discover the most engaging way to master digital advertising. Here's how:
1. Animations with Interactive Quizzes: Dive into learning with vibrant animated explainers paired with interactive quizzes. This dynamic approach ensures you grasp concepts quickly and retain them longer, making learning both fun and effective.
2. Enjoyable Writing Assignments: Get hands-on with practical writing assignments. Craft compelling ad copy for Facebook & Instagram, learn the art of influencer outreach for social shares, and customize our professional templates to your needs. It's learning by doing, at its best.
3. Practical Screen Recordings with Step-by-Step Explanations: Follow along with practical screen recordings as we show you exactly how to execute strategies. Apply what you learn immediately with our proven success blueprints. Master every Facebook Campaign Objective & Ad Format, and set up Facebook for Business like a pro.
4. Interactive Quizzes throughout the Course: Engage with interactive quizzes, featuring hundreds questions designed to prepare you for the 410-101: Meta Certified Media Buying Professional Exam. This comprehensive quiz format, combined with practical assignments, fine-tunes your decision-making skills, mirroring the challenges faced by media buying professionals.
5. Official Media Buying Guide: Navigate through the course with the official Media Buying Guide at your side. This step-by-step guide enriches your learning with crucial topics and glossary terms essential for every Media Buying Professional.
6. 410-101: Meta Certified Media Buying Professional Explanations & Training: Tackle the daunting 410-101 exam with confidence. Our course demystifies this challenging certification, offering in-depth explanations, screen recordings, quizzes, and two complete mock exams. This holistic approach not only prepares you for the exam but ensures you grasp both the theoretical and practical aspects of media buying.
7. Careers & Freelancing Kickstart Guide: Turn your new skills into career opportunities. Whether you're eyeing your first job in Digital Marketing or starting a freelance venture, our kickstart guide, complete with cheatsheets, templates, and guides, paves the way for your success.
Join Now and Transform Your Career
Step into a world where learning digital advertising is as thrilling as it is rewarding. By enrolling today, you're not just signing up for a course; you're embarking on a journey that promises to elevate your skills, boost your career, and open doors to new opportunities. With our 7-Step Fun Learning Approach, every lesson is an adventure, every quiz a challenge, and every assignment a step closer to your dreams.
Don't wait to transform your career and become a certified digital advertising expert. Enroll now and let's embark on this exciting journey together. Your future in digital marketing starts here.