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AI-Powered Digital Advertising: Google Ads, Meta Ads, & GA4
Rating: 4.4 out of 5(64 ratings)
9,234 students

AI-Powered Digital Advertising: Google Ads, Meta Ads, & GA4

From Beginner to Expert: Dive Deep into AI-Powered Advertising with Google Ads, Meta Ads, Google Analytics 4 and ChatGPT
Created byIng. Tomáš Morávek, Learn Digital Advertising
Last updated 7/2025
English
English [Auto],Thai [Auto],

What you'll learn

  • Master the basics of AI-driven digital advertising on Google and Meta platforms.
  • Learn to set up and manage effective Google Ads campaigns using AI tools.
  • Gain proficiency in Meta advertising, optimizing ads for Facebook and Instagram.
  • Understand how to navigate and utilize Google Analytics 4 for actionable insights.
  • Develop skills to create compelling ad creatives with AI enhancements.
  • Harness the power of Google Performance Max campaigns to maximize reach.
  • Dive into Meta's Conversion API and Pixel for advanced targeting and tracking.
  • Create robust advertising strategies using Audience Insights and segmentation.
  • Optimize ad spend and improve ROI with AI-driven performance insights.
  • Learn to craft persuasive ad copy and creatives that convert using ChatGPT.
  • Prepare for sales success with structured Meta Ads campaigns and objectives.
  • Explore the integration of GA4 with Google Search Console for comprehensive analytics.

Course content

16 sections • 120 lectures • 20h 32m total length

  • Sincerely Welcome to the Advertising Course0:35
  • Let's Embark on Digital Advertising Journey Together2:20
  • Please, Read & Download the Complete Curriculum1:30

    GET READY TO BECOME THE ULTIMATE AI-POWERED DIGITAL ADVERTISING EXPERT

    Embark on the Ultimate Journey to Digital Advertising Mastery

    Dear Future Digital Advertising Maestros,

    Welcome to a transformative experience! This course isn't just comprehensive; it's a meticulously crafted odyssey into the heart of digital marketing. Here, you're not just learning - you're evolving into a consummate digital advertising expert.

    A Symphony of Interactive Learning: Delve into a world where screen recordings, animations, quizzes and assignments aren't just tools; they're your interactive companions on a journey to mastery. Each step is designed to make you not just proficient, but exceptional, in every digital advertising discipline.

    Your Path to Becoming a Client's Dream: Imagine being the the strategist driving traffic through a blend paid brilliance. This course is your blueprint to such mastery.

    Unveiling the Curriculum Tapestry:

    Section 1: Introduction, ChatGPT, Ad Creative, Gemini AI for Meta Advertising, & Google Ads
    Section 2: Google Ads Account Interface, Connected Services, & AI-Powered Search Campaign
    Section 3: Google Merchant Centre, WooCommerce Feed & Products Descriptions with ChatGPT
    Section 4: Google Performance Max with ChatGPT
    Section 5: AI-Powered Google Performance Max for Local Business
    Section 6: Google Remarketing & Google Display Ads
    Section 7: Google Ads Reporting & Google Looker Studio Visual Reporting
    Section 8: Meta for Business [Business Manager, Facebook Page, Meta Suite, Ads Manager]
    Section 9: Meta Data Sources [Pixel, Conversion API]
    Section 10: Meta Ads Objectives & Guide, Meta AI Targeting & Meta AI Functions
    Section 11: Meta Traffic Ads & The Power of Meta AI Targeting
    Section 12: Meta Lead Generation Ads with Instant Form
    Section 13: Meta Advertising for Sales [E-Commerce]
    Section 14: Google Analytics 4
    Section 15: Higher Salary, More Benefits, & LinkedIn Profile Optimization with ChatGPT

    Let’s unveil how each chapter of this course weaves you into a complete package for your clients, turning your dedication into limitless potential.

    A Gateway to Unparalleled Success: This course is your beacon to becoming the ULTIMATE DIGITAL ADVERTISING EXPERT. Start today, immerse yourself in the learning, and embrace the greatness awaiting you.

    Our Best Wishes on Your Voyage to Success:

    From TOM & THE ENTIRE TEAM

    We’re with you at every step, cheering you on towards your dreams of digital advertising triumph!

  • Introduction - Resource Centre on Google Drive & Udemy App for Mobile2:50

    Welcome learners to a resource centre with weekly templates for social media, backlinks, outreach, and blogs; use the Udemy app to navigate, search questions, adjust playback, and view transcripts.

  • Introduction into Copywriting for Social Media Marketing & Advertising19:21
  • Introduction into Google Advertising & Google Analytics 417:27

    Explore Google ads, including search, display, video, and shopping ads, plus keyword strategies, ad copy optimization, machine learning testing, and merchant center integration with GA4 for remarketing, retargeting, and analytics.

  • ChatGPT for Facebook Marketing & Meta Advertising2:30
  • ChatGPT for Instagram Marketing & Meta Advertising3:09
  • Complete Introduction into ChatGPT & Gemini + 90 Reels Creation40:04
  • ChatGPT Innovations: Projects, Sora, Canva, & More12:47
  • Effective Social Media Planning with ChatGPT7:20
  • Introduction into Efficient Content Writing & Ideas to Discovery with AI1:43
  • How to Quickly Generate 10x Posts Ideas with ChatGPT & Bard12:51

    Learn to generate 10x post ideas quickly with ChatGPT-4 and Bard, adapting prompts for Facebook, Instagram, LinkedIn, YouTube, and blogs, with platform-tailored titles and descriptions.

  • Gemini AI: How to Proceed More Social Media Planning & Export to Google Sheets8:58

    Leverage Gemini AI to boost social media planning by generating multiple post variants with emojis and timelines, and export ideas to Google Sheets for campaign planning.

  • How to Create Content for Instagram & Facebook Carousel Ad with ChatGPT - Intro2:23
  • How to Create Content for Instagram & Facebook Carousel Ad with ChatGPT20:54
  • How to Write Fantastic Script for Instagram Reels & Facebook Reels in One Minute11:02

    Master writing a one-minute script for Instagram Reels and Facebook Reels using ad inspiration, first three seconds messaging, and ChatGPT prompts to tailor content across Instagram, Facebook, and YouTube Shorts.

  • How to Create Videos with InVideo6:47
  • How to Create 150+ Ad Creatives in One Minute with Ad Creative AI - Introduction5:29
  • How to Create 150+ Ad Creatives in One Minute with Ad Creative AI - Guide9:33

    Use ad creative AI to rapidly generate 150+ ad creatives by defining brand, audience, tone, and product details, then render across square, story, vertical, and pin sizes for meta advertising.

  • How to Create Social Media Plan with ChatGPT (Screen Recording)7:20
  • How to Use ChatGPT for Google Ads (Complete Screen Recording Guide)13:30

Requirements

  • No previous experience in advertising or AI tools is necessary, making this course ideal for beginners eager to explore digital advertising. The rise of AI technology simplifies complex tasks, enabling newcomers to start advertising effectively with minimal background knowledge. A positive mindset is always an advantage and highly encouraged.
  • Access to AI Tools: Free versions of ChatGPT and Gemini AI are utilized throughout the course. A Plus subscription to these tools offers additional benefits but is not mandatory.
  • Ad Creative Tool: We'll explore Ad Creative AI using its free trial version, perfect for learning without initial investment.
  • Browser Extension: Install our 200+ Free Prompts for ChatGPT extension available for Google Chrome to enhance your learning and application capabilities.
  • Hardware: While not a requirement, using a desktop computer is recommended for efficiency when managing and implementing campaigns.
  • Accounts: A Gmail account is necessary for accessing Google advertising services, and a Facebook ID is required for Meta business services.
  • This setup ensures that even those new to the field can jump right in and start learning the intricacies of AI-powered advertising without feeling overwhelmed. Equip yourself with these tools, and you're ready to embark on a transformative journey into digital advertising.

Description

Welcome to AI-Powered Digital Advertising: Your Friendly Guide to Transforming Your Campaigns

Hi there, and welcome! Are you ready to explore a more exciting, efficient, and effective way of digital advertising? You've landed in the perfect place. In this comprehensive course, you'll discover how to harness the incredible power of Artificial Intelligence—including ChatGPT, Gemini AI, and Google Analytics 4—to revolutionize your online advertising on Google and Meta platforms.

Here's What You'll Learn:

Section 1: Friendly Introduction to AI in Digital Advertising

  • Discover how ChatGPT can effortlessly enhance your Facebook and Instagram advertising strategies.

  • Learn to craft engaging social media ads with Gemini AI, making your creative process smooth and effective.

  • Quickly generate 150+ unique and captivating ad variations using the power of AI.

  • Build detailed buyer personas and targeted social media campaigns with ease and precision.

Section 2: Getting Started with Google Ads

  • Set up your Google Ads account confidently, with clear, easy-to-follow steps.

  • Launch powerful AI-driven Google search campaigns designed to maximize your reach, efficiency, and return on investment.

Sections 3-5: Advanced Google Advertising Made Simple

  • Understand and implement high-performing Google Performance Max campaigns, guided by clear AI insights.

  • Easily create stunning, professional reports with Google Looker Studio to impress your team and clients.

  • Fine-tune your audience targeting strategies, significantly boosting engagement and conversions.

Sections 6-10: Meta Advertising Excellence Explained

  • Confidently navigate Meta Business Suite and Ads Manager, understanding each step clearly and comfortably.

  • Leverage Meta Pixel and Conversion API to accurately understand your audience and effectively retarget customers.

  • Discover the full potential of Meta’s AI-driven ad targeting and innovative formats to skyrocket your campaign results.

Sections 11-12: Boost Your Sales with Meta AI

  • Utilize Meta AI to pinpoint precise audience segments and optimize your ad delivery.

  • Strategically execute impactful, sales-driven campaigns using advanced AI budget optimization techniques.

Section 13: Master Google Analytics 4 for Actionable Insights

  • Set up and effortlessly navigate Google Analytics 4 to gain comprehensive insights into your campaign performance.

  • Integrate seamlessly with Google Search Console for data-driven decision-making and improved advertising effectiveness.

Section 14: Supercharge Your Career with AI

  • Learn effective negotiation strategies for job offers and benefits, expertly crafted with ChatGPT.

  • Optimize your LinkedIn profile to showcase your digital advertising skills clearly and professionally, opening doors to amazing career opportunities.

Ready to Transform Your Digital Advertising?

Whether you want to grow your business’s online presence or advance your career in digital marketing, this course is your friendly, approachable, and inspiring guide to success. Join today and confidently step into the future of AI-powered advertising.

We're thrilled to guide you on this exciting journey!

Warm regards,

Ing. Tomáš Morávek & Team
Awarded Expert in Internet Efficiency & Digital Marketing

Who this course is for:

  • Aspiring Digital Marketers: Individuals looking to start a career in digital marketing will find this course foundational, providing them with the tools and knowledge to navigate the complex world of Google and Meta advertising.
  • Small Business Owners: Entrepreneurs who manage their own marketing and wish to leverage AI to optimize their advertising strategies and maximize their budget efficiency.
  • Marketing Professionals: Marketers seeking to deepen their expertise in AI-driven tools and enhance their skills in campaign management across various platforms.
  • Freelancers: Independent contractors aiming to offer more value to clients with advanced capabilities in managing and optimizing Google Ads and Meta Ads.
  • Career Changers: Individuals looking to shift into a technology-driven marketing role will benefit from this course, gaining insights into the latest tools and strategies in the industry.
  • E-commerce Managers: Those managing online stores who need to drive more traffic and sales through efficient and targeted advertising strategies.
  • Social Media Managers: Professionals focusing on leveraging social media platforms who want to integrate more advanced AI tools into their advertising strategies.
  • Tech Enthusiasts: Individuals with a keen interest in the intersection of technology and marketing, especially in how AI can be utilized to automate and improve advertising outcomes.
  • Students and Recent Graduates: Young professionals or university students who want to add practical, high-demand skills to their resume and gain a competitive edge in the job market.
  • Marketing Consultants: Seasoned consultants looking to stay ahead of the curve with the latest innovations in digital advertising to provide cutting-edge solutions to their clients.
  • Brand Managers: Professionals responsible for managing and growing a brand's online presence through targeted advertising campaigns.
  • Data Analysts in Marketing: Analysts interested in leveraging data from AI-driven campaigns to refine marketing strategies and improve ROI.
  • This course is designed to cater to a wide range of learners, from beginners to experienced marketers, ensuring that everyone can benefit from understanding and applying AI enhancements in their digital advertising efforts. Whether you are boosting a personal brand, enhancing a multinational corporation's strategy, or managing client accounts in a freelance capacity, this course will equip you with the necessary skills and insights to excel.

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