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30-Day Money-Back Guarantee

This course includes:

  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
Business Sales Business Strategy

Differentiate or Die

In business and sales, standing out is do or die. This course is your complete how to for differentiation success.
Rating: 4.3 out of 54.3 (42 ratings)
426 students
Created by Andy Horner, Jeffrey Gitomer
Published 11/2012
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Identify your unique areas of capability
  • Apply your creativity to your personal brand
  • Get the guts to stand out and show off
  • Have an attitude that makes a difference in people's lives...including your own

Description

  • Stand out or be forgotten. 
  • Show off or get crushed by your competition. 
  • Differentiate or Die.

In this course, we go over the 4 requirements of differentiation:

  1. Capability
  2. Creativity
  3. Courage
  4. Your Attitude
If you can satisfy these four requirements, your ability to stand out and show off will differentiate you from the rest.

That means more recognition, more authority, and more business.

Course content

1 section • 6 lectures • 59m total length

  • Preview04:09
  • Preview18:16
  • Creativity
    20:55
  • Courage
    04:01
  • Your Attitude
    08:21
  • Make A Difference
    03:20

Instructors

Andy Horner
CEO at Ace of Sales and Self Marketing Hero
Andy Horner
  • 4.0 Instructor Rating
  • 947 Reviews
  • 22,716 Students
  • 6 Courses

Both a communication artist and sales champion, Andy invents and imparts breakthrough ideas to inspire salespeople and business owners to communicate at a higher level and succeed on their own terms. He demystifies the world of self- marketing that every front line business person is now required to master.

Andy, CEO at Ace of Sales, is the inventor, product manager, and creative force behind aceofsales.com, the online communication platform built just for salespeople. Through software, webinars, speaking and consulting, Andy helps business leaders differentiate themselves, activate their creativity, and achieve their goals.

Jeffrey Gitomer
King of Sales
Jeffrey Gitomer
  • 4.0 Instructor Rating
  • 947 Reviews
  • 22,716 Students
  • 6 Courses

The master of selling and customer service, Jeffrey Gitomer, is the author of the top selling sales book of all time, "Little Red Book of Selling," as well as 11 other best-sellers. Jeffrey, a "Speaker Hall of Fame" presenter, trains salespeople at his entertaining, educational, and riotously funny sold-out public and corporate seminars all over the world.

Hundreds of thousands read and rely on Jeffrey's articles each week in syndication and via his "Sales Caffeine" ezine. Jeffrey's style is edgy, creative, off the wall, to the point, and on the money.

The webinars he creates and produces with his right hand man and personal marketing expert, Andy Horner, are no different. Jeffrey and Andy's training courses cover selling, customer service, marketing, branding, business social media, and personal development. Each idea, insight, and inspiration-filled session is engineered to help you reach your goals, grow your business, and make more money.

Each presentation is a visually stunning and value deep masterclass for anyone in sales, customer service, and business leadership.

Jeffrey and Andy's courses are attended by thousands of salespeople, corporate leaders, entrepreneurs, business owners, and people like you.

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