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Differentiate or Die
Rating: 4.5 out of 5(45 ratings)
440 students

Differentiate or Die

In business and sales, standing out is do or die. This course is your complete how to for differentiation success.
Created byAndy Horner, Jeffrey Gitomer
Last updated 11/2012
English

What you'll learn

  • Identify your unique areas of capability
  • Apply your creativity to your personal brand
  • Get the guts to stand out and show off
  • Have an attitude that makes a difference in people's lives...including your own

Explore related topics

Course content

1 section • 6 lectures • 59m total length

  • The 4 Requirements of Differentiation4:09

    The key to selling is the customer's perception of your ability to differentiate yourself from your competition.

  • Capability18:16

    Differentiation is not something you can fake. You either have it or you don't.

    If your capabilities are perceived as valuable, YOU will be perceived as different, better, useful, and investment worthy.

    What's your area of capability? Find it. Evolve it. Perfect it. Share it.

    Your capability is how you will generate perceived value and differentiating firepower.

  • Creativity20:55

    If you're human, you're creative. You just may not have brought it out of you yet.

    Creativity is about applying your intelligence, imagination, and intuition to form new ideas from existing ones.

    By applying your natural creativity to help customers, you are becoming differentiated.

  • Courage4:01

    Another word for courage is 'risk.' No risk, no nothing.

    Being held back by fear is why most people look and act the same.

    Conventional thinking is for conventional thinkers & conventional people. Think unconventional thoughts & act on your thoughts.

  • Your Attitude8:21

    Your attitude is 100% up to you. It shouldn't be affected by the weather, the people that surround you, by your customers, or even your family. It's 100% up to you.

    Your ability to laugh at yourself, at the world, and with your customers, is a top strategy for creating a differentiating lead over competitors.

    If you think you can, or if you think you can't, your customers will agree with you.

  • Make A Difference3:20

    To be different, you must first make a difference.

Description

  • Stand out or be forgotten. 
  • Show off or get crushed by your competition. 
  • Differentiate or Die.

In this course, we go over the 4 requirements of differentiation:

  1. Capability
  2. Creativity
  3. Courage
  4. Your Attitude
If you can satisfy these four requirements, your ability to stand out and show off will differentiate you from the rest.

That means more recognition, more authority, and more business.

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