Developing an Information Architecture with Card Sorting
What you'll learn
- 14 lectures (1 hour of video content) with bright, bold slides and descriptive images
- Professional resources used by U1 Group, including a moderation guide template, recruitment spec form and presentation guide
- An understanding of both in-person and online card sorting The confidence to set up and run your own card sorting exercise, as well as analyse findings and report to stakeholders
- Ideally, students should have an understanding of how websites work, and how people interact with them.
Good information architecture is key to creating engaging, easy-to-use and intuitive websites. This online course, comprising 10 easy-to-follow lectures, will walk you through the card sorting process.
Card sorting is a professional exercise undertaken with participants that determines the best navigational structure (formally called ‘information architecture’) for your site. Card sorting can be carried out face-to-face, or online using a software program called OptimalSort. In this course, you will learn how to master both methods.
Developing an Information Architecture with Card Sorting also comes with resources, such as a moderation guide and research templates, created and used by the U1 Group consultancy team.
The benefits of card sorting
Carrying out card sorting prior to web design and development enables you to:
- See how users map out relationships between your content
- Figure out where users think content should (or shouldn’t) sit
- Observe what navigation paths don’t make sense to users and why
- Learn the language that users label categories of information with.
Through this research, you gain insight on how to create the most intuitive Information Architecture possible. The result is a user-friendly website structure that you can rest assured people will want to come back to, again and again.
- You’ll hear comments like: “Wow! I can actually find the content I need!”
- You’ll start seeing an increase in conversion rates
- You’ll lower incoming phone and email queries
- You’ll improve the overall customer experience, which builds advocacy.
…just by understanding how to best present content on your website, thanks to card sorting. To get started, download our course now!
Who this course is for:
- Information Architects
- Website Designers or Developers
- User Experience or Usability Professionals
- Digital Content/Communications Managers
With consumers using digital products every day, you need to be certain you’ve got the right insight and strategy to move forward with success.
That's why at Loop11, our mission is to provide clients with crystal clear certainty in digital execution. This means uncovering the valuable insights that make or break digital platforms and recommending bespoke solutions that align strategy and resources.
We are made up of a dedicated team of User Experience (UX) devotees around the globe. Since 2009, we've pioneered the UX field and helped many top-tier clients across sectors such as government, finance, education, not-for-profit, and retail engage more effectively with audiences.
When it comes to the fundamentals of digital experience – user research, insight, and strategy – we’re the best in the business. And that’s why we’ve been around for 10 years. Since the beginning, we have tried and tested thousands of digital experiences and been fortunate enough to work with all kinds of clients with diverse business challenges. We understand how people interact with the digital world.
Joji is a professional teacher, consultant, academic in all things Information Architecture, user experience & usability. He is positioned as a leading expert in Australia. Joji has designed interactive technologies for desktop, web and mobile platforms over the past 10 years both commercially and in academic research. His passion has, and will always be on good user experience.