Learn the fundamentals of developing a sales process
Presenting and selling your product or service
Gathering information and assessing needs
Following up with your customer and Delivering on your promises
Reporting and communicating back to your company Improving your process continually
Learning from other sales processes
Applying your sales process to other aspects of your life
Tips and techniques to help you develop your own successful closing strategy
You need to be able to write an outline to develop your sales process
In this three part course we go over the Art and Science of Selling to help you develop a successful sales process.
We first get into the art of sales where we'll go over what makes someone effective at sales. We'll get into how the best salespeople learn how to see through the eyes of their customers. We'll also outline strategies to help you connect with and understand your customers' needs, and position your product or service as the solution to their problem.
In the second part of the course we'll go over the science of sales. We'll reveal the parts of the brain that are triggered in the buying process, and provides a customer-engagement model that presents solutions in such a way that customers will close the sale themselves. Gain a deeper appreciation of the human brain and a new way of communicating with your customer.
Finally, in the last section of the course you will learn how to gather information to evaluate potential clients which can help you determine how your products or services can solve their problem. Once you've done your homework, discover how to present and sell your product or service, follow up with your customer, and continually refine and improve your sales process.
We'll also get into tips and techniques to help you develop your own successful closing strategy. Learn how to nurture the relationship with your buyer, overcome obstacles, recognize buying signals, and ask for the business. Plus, find out how to improve your close rate throughout the sales pipeline by expanding what it means to sell.
Who this course is for:
Anyone interested in learning sales process and closing more deals
6 sections • 37 lectures • 3h 7m total length
Master the art of sales
Identifying potential customers
Understanding your customer's issues
Buying motivations of customers
Barriers to change
Having Solutions for customers
Elements of an effective sales process
Developing your own sales process
Add Science to your sales strategy
Transactional vs. relational selling
Science of Trust
Brain Science in Buying
Science of creating a connection
Solving the problem
Handling any objection
Presenting and selling
Asking and delivering
Customer follow up and CRM
Refine and improve
Learning and planning
Sales prospecting tips
Applying sales process to other aspects of your life
I have been involved in sales management and leadership positions for over 35 years. I've worked with a variety of sales team for major brands such as Starbucks, Walmart, John Deere, Polaris, and other brands. I currently run a consulting business providing sales training programs along with career and executive coaching.