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Developing a digital business growth strategy
Rating: 4.9 out of 5(15 ratings)
1,004 students

Developing a digital business growth strategy

This course is designed to help you and your company to develop a successful business growth strategy
Created byAdeogun Jesufemi (JFKing) Samuel
Last updated 3/2024
English

What you'll learn

  • Introduction to Digital Business Strategy
  • Branding 101
  • Sales and marketing
  • What digital is and what its not
  • Ways to market online and channels to use

Explore related topics

Course content

1 section • 14 lectures • 2h 39m total length

  • Introduction4:20

    A. Definition of digital business strategy

    B. Importance of digital transformation for business growth

    C. Overview of key concepts and trends in digital business strategy

  • Branding 10111:34

    A. Understanding branding

    B. Standing out of the crowd

    C. What a bad brand can do to your strategy

  • Sales and marketing10:20

    A. Understanding sales and marketing

    B. Laying the proper foundation for your digital strategy

    C. Always make reference to the foundation laid.

  • What digital is and what its not8:58

    A. Digital is not cheap

    B. Digital is not easy

    C. Almost same as regular marketing

  • Ways to market online and channels to use14:54

    A. Organic marketing

    B. Paid marketing

    C. Different channel to achieve your goal

  • Understanding and identifying your dream buyer22:15

    A. Understanding their characteristics

    B. How to use the Pareto's Principle of the 80/20 rule

    C. How to divide and sort available traffic to fish out your dream buyer

    D. The right thing to do to your traffic or prospect

  • Create the perfect bait for your dream buyer8:22

    A. Using value based marketing

    B. Aim more at educating more than selling….

    C. Create an attention grabbing headline

  • Capture leads and get details7:23

    A. Avoiding common mistakes.

    B. Very important to create HOVC.

    C. Following the simple market rule.

    D. Make sure you collect.

  • The God father strategy-12:35

    A. Understanding the strategy

    B. 7 Most important part of the strategy

  • Getting massive traffic or potential customers22:25

    A. 3 types of traffic and where you can get them

    B. The worm and the cold traffic

    C. Understanding the entire process from the point of traffic

    D. The example type of advert that will get traffic

    E. Unit Economics (Very Important)

  • The magic lantern technique8:38

    A. Understanding the technique to guarantee success and business growth.

  • Sales conversion9:13

    A. Don't be eager to sell.

    B. Use a case study.

  • Automate and multiply13:08

    A. Understanding the automation process

    B. The most important part.

    C. 3 things you must ensure when automating

  • Conclusion5:08

    Growth guaranteed: TRANSITION FROM A BUSINESS OWNER TO A BUSINESS BUILDER

Requirements

  • No materials or software are required.

Description

This course will help you develop a digital strategy that will help grow and also re-align the vision of your organizations business strategy to achieve success.

This course helps you understand, and develop the techniques required for your company to build and implement a successful digital business growth strategy.

It is developed to show you the proper techniques to assist your company in helping to build a digital growth pipeline that reshapes strategies related to branding, sales and marketing, leads generation, paying customers and sustaining your customers.

It includes 13 lectures, with 2hrs38m video discussion guide that help you organize and execute quickly and effectively.

It includes:

· Standing out of the crowd

· What a bad brand can do to your strategy

· Laying the proper foundation for your digital strategy

· Different channel to achieve your goal

· Understanding the entire process from the point of traffic

· Unit Economics (Very Important)

· Understanding the technique to guarantee success and business growth.

· Avoiding common mistakes

. Understanding sales

.Understanding marketing


Who this course is for:

· This course is meant for entrepreneurs, founders, senior managers, managers and senior executives, sales executives, executives who are either leading or part of a team championing growth or digital systems for their organization

Who this course is for:

  • This course is meant for entrepreneurs, senior managers and executives who are either leading or part of a team developing an integrated digital strategy for their organization.

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