Developing a business strategy using a Value Chain concept

The concept of the course – value chain analysis. What it is and how one could use it?

The customer research - why it is so important? Why one can't establish a new strategy or improve their value chain without a customer research which is done beforehand?

Qualitative research - basic ideas. All the researches are typically done by special companies, but every manager should understand the basic concept of it.

Quantitative research - the basic ideas. All the researches are typically done by special companies, but every manager should understand the basic concept of it.

Improving a value chain - what value chain can tell us about our position in the market? Who could we use this information for long-term strategic decisions?

People value different products differently. How to learn what they value the most of all? What is the #2?

Different links in the chain make different contribution to the final value. It gives us a possibility to rank them.

A matrix is a very convenient tool to analyze somethings when we have to compare different thing using two parameters. So we use the matrix as well. Using it, we can look at different quadrants of the matrix from different points of view.

We continue analyzing parts of the links of the value chain put to the different quadrants of the matrix.