
Ronnie, a licensed artist and art business coach, explains how a strong portfolio licenses and monetizes artwork, outlines three approaches, and offers tips to attract the right clients.
Make sure you watch all three videos about what kind of artist you are since you might be more than one!
Develop a coordinated pattern and surface design portfolio by building a main driver pattern with patterns, showcasing a surface design collection and color ways across fabric, gift wrap, and stationery.
Learn how concept-driven artists cultivate a cohesive art brand by aligning message and visuals, crafting a focused portfolio with branding, audience targeting, and concise storytelling for licensing opportunities.
Keep your portfolio dynamic and organized by editing relentlessly and staying current with market changes. Present clear categories and a numbering system to ease client viewing and understanding your voice.
Presenting your best designs in a spot-on portfolio is key for anyone who wants to succeed in the business of Art Licensing. This course will walk you through how to select your best work, how to use mock-ups to help decision makers to envision your work, in a concise manner to get you moving closer to getting in front of your dream clients.
Learning how to develop a concise and lively portfolio is the second best thing you can do to propel your licensing dreams forward—right after creating amazing and fresh artwork.! A clean and concise portfolio will make it easier for Art and Creative Directors to get to YES faster when they can see exactly what you do—without having to slog through work that doesn't tell your story.
Successful licensed artist and art business coach Ronnie Walter walks you through steps you can take (along with a few insider secrets) to make your portfolio—and your designs—stand out in the marketplace. Ronnie has viewed and evaluated hundreds of portfolios of artists who want to monetize their art through licensing—as an Art Director, Art Licensing Agent, and as an Art Business Coach.
Whether you're a seasoned Artist, Illustrator, Surface Pattern Designer, Fine Artist, or Photographer—or just getting started—learn how to showcase your unique vision and voice to attract the clients you've always wanted.