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How to Develop Your Best Portfolio for Art Licensing
Rating: 4.5 out of 5(10 ratings)
50 students

How to Develop Your Best Portfolio for Art Licensing

Monetizing your Art through Licensing
Created byRonnie Walter
Last updated 6/2019
English
English [Auto],

What you'll learn

  • How to develop the right kind of portfolio to present to manufacturers to secure a licensing agreement.
  • How to determine what kind of portfolio to develop based on what kind of artist you are.
  • Typical layouts to present your work in the right way.
  • How using Mock-Ups can help you license your art.

Course content

1 section6 lectures52m total length
  • Introduction and Welcome from Ronnie1:39

    Ronnie, a licensed artist and art business coach, explains how a strong portfolio licenses and monetizes artwork, outlines three approaches, and offers tips to attract the right clients.

  • Determining the Best Approach for your Portfolio2:52
  • Artist #1: The Generalist Illustrator9:37

    Make sure you watch all three videos about what kind of artist you are since you might be more than one!

  • Artist #2: The pattern/Surface Designer7:51

    Develop a coordinated pattern and surface design portfolio by building a main driver pattern with patterns, showcasing a surface design collection and color ways across fabric, gift wrap, and stationery.

  • Artist #3: The Art Brand16:31

    Learn how concept-driven artists cultivate a cohesive art brand by aligning message and visuals, crafting a focused portfolio with branding, audience targeting, and concise storytelling for licensing opportunities.

  • Tips and Tricks for the Most marketable Portfolio13:36

    Keep your portfolio dynamic and organized by editing relentlessly and staying current with market changes. Present clear categories and a numbering system to ease client viewing and understanding your voice.

Requirements

  • Interested in monetizing your art through licensing and have an art portfolio in development.

Description

Presenting your best designs in a spot-on portfolio is key for anyone who wants to succeed in the business of Art Licensing. This course will walk you through how to select your best work, how to use mock-ups to help decision makers to envision your work, in a concise manner to get you moving closer to getting in front of your dream clients.

Learning how to develop a concise and lively portfolio is the second best thing you can do to propel your licensing dreams forward—right after creating amazing and fresh artwork.! A clean and concise portfolio will make it easier for Art and Creative Directors to get to YES faster when they can see exactly what you do—without having to slog through work that doesn't tell your story.

Successful licensed artist and art business coach Ronnie Walter walks you through steps you can take (along with a few insider secrets) to make your portfolio—and your designs—stand out in the marketplace. Ronnie has viewed and evaluated hundreds of portfolios of artists who want to monetize their art through licensing—as an Art Director, Art Licensing Agent, and as an Art Business Coach.

Whether you're a seasoned Artist, Illustrator, Surface Pattern Designer, Fine Artist, or Photographer—or just getting started—learn how to showcase your unique vision and voice to attract the clients you've always wanted.

Who this course is for:

  • Artists, illustrators, Surface Pattern Designers, Fine Artists, and Photographers who want to monetize their art through Licensing