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Keep shoppingDevelop a Successful Beauty Brand by Discovering Your Niche
2,057 students
Develop a Successful Beauty Brand by Discovering Your Niche
Step-by-step guide to developing your unique brand for cosmetics, hair care, and personal care products
Created byLauren Casgren
Last updated 11/2019
English
What you'll learn
- Differentiate your brand in a crowded marketplace
- Create customer personas to guide your marketing efforts
- Learn how to research and analyze your competitors
- Write a compelling brand story
- Get a helpful guide to naming your business
- Learn about trademarking your name
- Gain insights on writing a meaningful brand story
- Focus your marketing for the best return on investment
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Course content
4 sections • 10 lectures • 1h 13m total length
Requirements
- No experience required
Description
In this course, we will cover analyzing your competitors and defining what makes your brand unique. You will create customer personas and mood boards that will help focus your marketing efforts. I will guide you through the process of naming your business, trademarking your name, and crafting a brand story that resonates with your niche.
I’ve included worksheets and resources to help you through the process. By the end of this course, you will have a strong and well thought-out foundation from which to build your brand and you will be well on your way to creating a thriving business.
Who this course is for:
- This course is for entrepreneurs who have a business idea or have already started a business