Crash Course: Design Thinking - Creativity as a Method
What you'll learn
- What design thinking is and when to use it.
- Apply the design thinking principles to solve problems more creatively.
- Understand the Design Thinking process.
- Implement Design Thinking, a powerful innovation methodology and process.
- Master creative thinking skills and teach them to your team.
- Create and test prototypes in order to rapidly identify the validity of ideas.
- A desire to better understand the needs of the customer.
Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in every kind of organization, design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities that are there – you're just not seeing them yet.
Design Thinking - creativity as a method is a short introductory course. It gives you a quick overview of the main principles of the method in just 2 hours so that it fits into your schedule easily! Design Thinking is an approach that combines different tools. The goal is to create innovations and support idea generation. It does not matter whether you want to "reinvent" things at work or in your private life. Design Thinking can help you structure problems and enjoy work. It helps you find solutions that nobody knows about yet. You can create real innovations and value for your customers.
This short course is designed for you to take away concise and solid information in a short time frame. It allows capturing the essentials of Design Thinking in just a few hours. We will discuss the concept of innovation and different perspectives on the topic. From this, we will derive the goal of Design Thinking. We will also discuss key success factors and elements of the method. Then, we will also focus on the actual design-thinking process. In the end, you will see the best way to use Design Thinking in practice.
This course is designed for both practitioners and students. It is suitable as an introduction to this exciting topic. Even if you are passionate about innovation and want to learn more, my course is perfect for you. You will have a comprehensive overview of the central contents of the method.
Who this course is for:
- Business owners, managers, or team leaders
- Leaders who want to create a creative corporate culture
- Students who need to refresh and solidify their understanding of design thinking
- Individuals who have heard about design thinking but don't know exactly what it is or how it works
Mario Boßlau ist Professor für das Fachgebiet Wirtschaftsingenieurwesen und akademischer Direktor des Smart Innovation Institutes. Als Studiengangsleiter ist er auch für die Masterstudiengänge „Digitale Transformation“ und „Wirtschaftsingenieurwesen“ verantwortlich. Seine Schwerpunkte in Forschung und Lehre liegen in den Themenfeldern Geschäftsmodellentwicklung, Innovationsmanagement, Digitalisierung und Industrie 4.0.
Als Wirtschaftsingenieur umfasst sein Tätigkeitsfeld das Spannungsfeld zwischen Wirtschaft, Technologie und Digitalisierung. In der Forschung war er mehrere Jahre Leiter des Projektbereichs Lifecycle im DFG-Sonderforschungsbereich Transregio 29 „Engineering hybrider Leistungsbündel“. Als Experte für smarte Geschäftsmodelle hat er national und international Auszeichnungen erhalten. Unter anderem ist er Träger des Gert-von-Kortzfleisch-Preises 2016 für seine Forschungstätigkeiten im Bereich der Entwicklung dynamischer Geschäftsmodelle und System Dynamics.
Darüber hinaus kann er auf mehrere Jahre Erfahrung in verantwortungsvollen Positionen in der Praxis im Innovationsmanagement in der Automobilindustrie und der Energiebranche zurückgreifen. Weiterhin war er in der Geschäftsleitung eines industriellen Dienstleistungsunternehmens tätig. Der Umgang mit Menschen und die Vermittlung von Wissen machen ihm sehr viel Spaß. Deshalb ist auch seit vielen Jahren als Dozent an verschiedenen staatlichen Hochschulen und Universitäten aktiv.
Mario Bosslau holds a professorship in industrial engineering and is academic director of the Smart Innovation Institute. As program director, he is also responsible for the master's programs "Digital Transformation" and "Industrial Engineering". His focus in research and teaching is on business model engineering, innovation management, digitalization and Industry 4.0.
As an industrial engineer, his field of activity covers the areas of business, technology and digitalization. In research, he was head of the lifecycle project area in the DFG Collaborative Research Center Transregio 29 "Engineering of Industrial Product-Service Systems" for several years. As an expert for smart business models, he has received national and international awards. Among others, he is the recipient of the 2016 Gert von Kortzfleisch Award for his research activities in the field of dynamic business model development and System Dynamics.
In addition, he can draw on several years of experience in responsible positions in practice in innovation management in the automotive industry and the energy sector. Furthermore, he worked in the management of an industrial service company. He very much enjoys dealing with people and imparting knowledge. That is why he has also been active for many years as a lecturer at various state colleges and universities.