Building Your Business - Designing Your Marketing Strategy
What you'll learn
- Identify product or services
- Identify your vision, mission and business goals
- Identify target markets
- Review the 4 P(product, price, place, and promotion)s of marketing
- Design marketing methods
- No experience required.
- You can apply this knowledge to your own business.
In this course, you build a solid foundation for building a business. We first examine the importance of defining a product or service to differentiate it from competitors. Then you will look at crafting a clear mission and vision statement for your business. A well-crafted mission and vision statement can help businesses stay focused, guide decision-making, improve accountability, and ultimately, attain long-term growth. We examine how you plan to obtain your target markets and the 4 P(product, price, promotion, and places) of marketing. Knowing your target market enables you to develop effective marketing strategies that appeal to them and increase your chances of success. Product refers to the goods or services your business offers its customers. Price is the amount that customers pay for your product or service. Promotion includes all the activities and tactics you use to market your product or service to your target market. Finally, place or distribution refers to how your product reaches your target market. We look at each of these in more detail throughout the course. We also use case studies to apply their strategies to create success. This will allow you to practice applying them, so you can then apply them to real-life scenarios.
Who this course is for:
- Entrepreneurs welcome!
- Beginner's course
- Apply this to your current job
Hi, I'm Dr. Samantha Linden. I've been teaching MBA courses since 2017. I have a Doctorate in Business Administration and a Graduate Certificate in Project Management. Some courses include Marketing Management, Multicultural Management and Leadership, Organizational Theory and Behavior, Strategic Management, Principles of Business Management, and Capstone. Some of my background includes a Faculty Department Chair role in Business and a position in Faculty Affairs. I have worked in higher education since 2007, supervising staff across international universities in curriculum design. I have a passion for life-long learning and student success.