Designing Tokenomics 101 Course

Name: Designing Tokenomics 101 Course
Rating: 4.1 (116 reviews)

Master designing and evaluate tokenomics

Created byYosh Zlotogorski

Last updated 1/2023

English

What you'll learn

Evaluate tokenomics of web3 projects
Learn the key building blocks of when and why to use a token in your web3 project
Understand how demand and supply affect a web3 projects tokenomics
Complete case studies evaluating tokens and web3 tokenomics to recognize when token prices are likely to drop

Course content

4 sections • 16 lectures • 2h 6m total length

Introduction4:20
Welcome to Designing Tokenomics!
In this course you're going to learn how to evaluate or design your tokenomics, your token economy.
Tokens, tokenization, is the big unlock of the crypto and web3 industry. It’s the ability to connect digital data to incentives and align incentives between different participants in a way that web2 hasn’t been able to achieve.
If you design your tokenomics well, you can supercharge your project, whether it's a distributed ledger like Bitcoin or an art project or a game.
If you do it badly, You set yourself up for a massive failure as your incentives unravel and disincentivize users.

Who is this course is for?
Beginners
Builders
Investors
Tokenomics experts
About your instructor:
Yosh spent the last decade as an entrepreneur and investor. From managing Toyota Motors's investment arm to founding Alpe Audio with the mission of enabling on-the-go learning worldwide, to leading tokenomics at both Revelator and OWN protocol, and hosting the Ethereum Audible Podcast. Yosh is passionate about the web3 as it is at the intersection of economics, investing, tech, game design and behavioral psychology.
>> Course scholarships are available, feel free to reach out over twitter/farcaster (@yehoshzl) and ask.
The tokenomics syllabus5:29
Welcome to Designing Tokenomics!
In this lesson we'll walk through the different topics and areas of expertise that someone who designs and evaluates token designs needs to know.
For further reading you can explore Designing Tokenomics.

Fundraising11:40
Why launch a token?
In the next few lessons we'll explore the 7 reasons to launch a token. This lesson we'll explore fundraising.
Tokens are used to fundraise capital, whether you're bootstrapping or raising capital from investors. Both have advantages and disadvantages, but you'll definitely want to be wary of using tokens to fundraise and breaking the law!
Governance5:32
Why launch a token?
In the next few lessons we'll explore the 7 reasons to launch a token. This lesson we'll explore governance.
Tokens are used to govern many protocols. Whether you're looking to distribute governance to your community in a fair fashion or prevent governance as much as possible, tokens have been used as a solution.
Utility7:05
Why launch a token?
In the next few lessons we'll explore the 7 reasons to launch a token. This lesson we'll explore utility.
Utility is a great use case for launching a token. Bitcoin and Ethereum both have tokens purely for utility use cases.
The core thesis of tokenomics8:18
What is the core thesis behind tokenomics?
What is the real purpose it serves and the problem it comes to solve? In this lesson we'll explore this core thesis and the value and innovation tokens bring to the table.
Bitcoin & Uniswap case study7:47
Diving further into our exploration of the core thesis of tokenomics, let's explore two case studies:
1. Bitcoin
2. Uniswap
Each have a successful token and each is here for a different use case.

Supply part 1: Overview, inflation and issuance11:25
Understanding supply and demand is the real 101 of tokenomics.
Tokenomics is built of two key factors: understanding what purpose your token serves and the different aspects affecting the supply and demand for the token. These are the core building blocks of who uses your token and why.
In this lesson we explore the four factors of supply:
Total token supply
Public initial distribution and issuance rate
Insider distribution and vesting
Staking & locked up tokens
Supply part 2: Vesting, lockups and staking11:34
Understanding supply and demand is the real 101 of tokenomics.
Tokenomics is built of two key factors: understanding what purpose your token serves and the different aspects affecting the supply and demand for the token. These are the core building blocks of who uses your token and why.
In this lesson we explore the the final two factors of supply:
Total token supply
Public initial distribution and issuance rate
Insider distribution and vesting
Staking & locked up tokens
Case study! Analyzing Supply of $CODE part 14:59
Let's dive into a case study of the $CODE token to analyze supply. In this video we'll explore the first part of analyzing the $CODE supply.
Cast Study part 2: Analyzing supply $CODE4:47
Part 2: Let's dive into a case study of the $CODE token to analyze supply. In this video we'll explore the first part of analyzing the $CODE supply.
Demand part 1: Utility10:48
Understanding token demand is the second part of tokenomics 101.
Token demand can be broken down into a few buckets:
Utility
Memes
Governance
ROI
In this lesson we dive into the core demand driver: utility. We'll look at two case studies of understanding how to think about modeling demand.
$CODE case study: Demand.4:49
In our last section of our case study of the $CODE token we're going to explore the demand sources for the $CODE token.
Demand part 2: Memes, ROI & Governance10:53
Understanding token demand is the second part of tokenomics 101.
Token demand can be broken down into a few buckets:
Utility
Memes
Governance
ROI
In this lesson we dive into the last three demand drivers: memes, governance and ROI.
Demand: case study!6:52
How do the four demand factors play out in the price chart of UNI? Let's run through this case study to explore how Uniswap's token experienced different price movements affected by demand factors.

Requirements

No programming skill needed. An understanding of blockchain technology is a plus, but not needed. Understanding of key financial concepts (ROI, opportunity cost, cost of capital) will help.

Description

Tokens, tokenization, is the big unlock of the crypto and web3 industry. It’s the ability to connect digital data to incentives and align incentives between different participants in a way that web2 hasn’t been able to achieve.

Do it well, and you can supercharge your product by aligning incentives and building a community aligned with your goals. Mess it up and your incentives will unravel along with your project.

In this course you'll learn:

What goes into tokenomics
Why use a token in the first place
Token supply
1. Token supply and inflation
2. Public issuance
3. Private issuance and vesting
4. Staking
Token demand
1. Token utility
2. Memes
3. ROI
4. Governance
What 95% of token designs do wrong
How to explore the blockchain to explore token dynamics
Tools to use to design and develop your token economy
Building a moat without tokens in web3

Tokenomics incorporates many, many, different domains. It’s a domain that tries to bridge technological systems, economic systems, human psychology and politics.

About the instructor:

Yosh spent the last decade as an entrepreneur and investor. From managing Toyota Motors's investment arm to founding Alpe Audio with the mission of enabling on-the-go learning worldwide, to leading tokenomics at both Revelator and OWN protocol, and hosting the Ethereum Audible Podcast. Yosh is passionate about the web3 as it is at the intersection of economics, investing, tech, game design and behavioral psychology.

Who this course is for:

Beginner and intermediate token designers and economists
Web3 builders and investors

Designing Tokenomics 101 Course

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 10min

Why token?5 lectures • 40min

Supply & Demand 1018 lectures • 1hr 6min

Tokenomics checklist & next steps!1 lecture • 11min

Requirements

Description

Who this course is for: