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30-Day Money-Back Guarantee
Business Management Gamification

Designing Gamification Level2 (Intermediate) + Certification

Learn how to use game concepts to engage employees and generate consumer loyalty from top expert, Gabe Zichermann.
Rating: 4.3 out of 54.3 (278 ratings)
3,350 students
Created by Gabe Zichermann
Last updated 1/2016
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand over 20 game mechanics and when/how to use them
  • Know the basics of player types and how they can be applied
  • Architect a reward system with SAPS so that it scales for the long haul
  • Build apps for virality and engagement
  • Learn about and apply mastery to your system

Requirements

  • Must Complete Designing Gamification Level 1 (Basic) before eligible for certification
  • Must complete a short online project to earn certification

Description

Designing Gamification (Expert Level 2) is the only online course accredited by the Engagement Alliance to deliver Engagement Expert Certification. Once finished, you can complete a practicum and request your certification. Then you can display the official graphic on your online profile, resume or website. You must complete Level 1 (Basic) Gamification before completing this course to earn your certification.

In this course, you'll learn the design fundamentals of gamification and engagement - including game mechanics, dynamics, player types and key systems thinking. Whether you're in Marketing, HR, Operations, Product Development or Strategy, you can use the principles of Gamification and Engagement Science to transform your relationships with customers and employees. The course is taught by Gabe Zichermann - the world's foremost expert on gamification and engagement science, author of three books, chair of GSummit and Editor in Chief of GamificationCo.

Complete this course and you'll understand:

  • The 3 Fs and how they form a design foundation
  • Player Types: or how to think about your user in new and engaging ways
  • Mastery, why it matters and how to design for it
  • Rewards, the SAPS model, and how to scale reward systems for the long haul
  • How to build Virality and Engagement Loops
  • Over 20 different game mechanics and dynamics
  • How best to apply this to your organization, in depth

And as a bonus, you'll hear specially curated experts deliver relevant, supporting lectures from the blockbuster Gamification Co archive.

Who this course is for:

  • Product Designers
  • Human Resource Executives
  • Marketers
  • Loyalty and CRM Managers
  • Startup Founders/Product People

Course content

9 sections • 36 lectures • 4h 54m total length

  • Preview01:52
  • Prerequisites, Level 1 Course
    01:40
  • Key Resources
    00:12
  • Get Your Free Copy of Gamification by Design
    00:15

  • Preview15:26
  • Feedback, Friends and Fun
    08:52
  • Player Types
    10:23
  • Reflect on this Section
    01:03
  • BONUS: Supplemental Video Richard Bartle
    24:16

  • Progression to Mastery
    06:54
  • Mastery, Autonomy and Purpose
    03:01
  • Reflect on Mastery
    00:50

  • Rewards - the SAPS Model
    10:36
  • Intrinsic vs Extrinsic Rewards
    06:37
  • Reflect on Rewards
    01:50
  • BONUS: Supplemental Video: Brian Wong from Kiip on Rewards
    17:31

  • Social and Viral Loops
    09:38
  • Onboarding
    08:14
  • Reflect on Virality and Onboarding
    01:07
  • BONUS: Supplemental Video - Autodesk
    18:29
  • BONUS: Supplemental Video Nir Eyal
    20:21

  • Point Systems: XP and Redeemable
    14:11
  • Point Systems: Skill, Karma and Conclusion
    09:38
  • Badges
    06:52
  • Levels
    06:43
  • Leaderboards
    06:47
  • PBL - Gamification Dissents
    04:23
  • Challenges
    03:31
  • Rewards
    09:04
  • Meta Mechanics: Collecting - Leadership
    18:57
  • Meta Mechanics: Fame - Appointments
    09:55
  • Reflect on Game Mechanics
    01:20
  • BONUS: Supplemental: Jon Radoff on Game Mechanics
    25:55

  • Gamification, Startups and MVP
    04:18

  • Conclusion & Next Steps
    02:48

  • How to Earn Your Certification
    01:24

Instructor

Gabe Zichermann
Author, CEO & Coach - Gamification & Public Speaking
Gabe Zichermann
  • 4.3 Instructor Rating
  • 1,546 Reviews
  • 28,496 Students
  • 3 Courses

GABE ZICHERMANN is a renowned public speaker, author, entrepreneur and mentor whose specialties include Public Speaking and Gamification.

Gabe's newest project, "The A-Ha! Method: Public Speaking in a Time of Distraction," espouses a wholly new way of engaging with audiences today - online or in person. Based on behavioral science and over 20 years of practical coaching experience, the A-Ha! Method can help any aspiring professional improve their most critical skill: professional communication - and level up their career.

In addition, Gabe is the world's foremost expert and public speaker on the subject of gamification, user engagement and behavioral design. Zichermann's talks, workshops, books and courses have inspired an entire generation of marketers, customer loyalty experts, HR professionals, strategists and product designers to make the world a more fun and engaging place. When he’s not traveling around the world lecturing, Gabe can be found cooking, eating and photographing his food from his home base in Los Angeles.

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