Name: Designing Gamification Level 1 (Basic) + Certification
Rating: 3.9 (1516 reviews)

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Created byGabe Zichermann

Last updated 9/2022

English

What you'll learn

Understand the basics of gamification
Learn how engagement science will transform your organization
Begin to form a vision for how gamification can be used in your organization
Grasp the foundational science and research behind gamification
Decipher examples and cases that will steer your approach
Earn your certification

Course content

6 sections • 28 lectures • 6h 57m total length

Introduction to Gamification10:46
We're in the midst of an engagement crisis affecting all areas of the economy. Together we'll look at the severity of this issue, it's causes and the best response: gamification. Find out what gamification is and isn't and who should be first in line to study the techniques and earn their gamification certification.
Your Instructor2:39
Find out more about Gabe Zichermann, your instructor - gamification author, designer and entrepreneur.
Bonus: Fun is the Future59:21
Watch this video of your instructor's Google Tech Talk from 2010 to see how the basic foundations of gamification have evolved in the past few years.
The Basics of Gamification
Join the Discussion Group0:33
EXCLUSIVE: Get a FREE Copy of Gamification by Design0:10

The Science of Engagement10:20
Bonus: Michael Wu - The Science of Gamification25:03
Dr. Michael Wu explains the science behind gamification in depth from GSummit NYC 2011. © Gamification Co
Bonus: Andrea Kuszewski - Cognitive Enhancement & Gamification19:27
Andrea Kuszewski Discusses how to improve cognition through principles of gamification. From GSummit 2012. ©Gamification Co
Bonus: Csikszentmihalyi on Flow18:55
Professor Csikszentmihalyi discusses his work on Flow. (c) Ted
The Science of Engagement

Gamification Examples - Marketing8:45
Let's look at and analyze some of the most interesting examples in the gamification of marketing.
Bonus: Susan Bonds & The Dark Knight33:58
Susan Bonds, preeminent ARG designer and creator of the Dark Knight gamification experiences discusses how she accomplished amazing results for the brand. From GSummit NYC 2011 - ©Gamification Co
Gamification Examples - HR & Enterprise11:21
HR and Enterprise gamification accounts for nearly 50% of total activity. Let's look at some of the best examples of enterprise gamification and how they work.
Bonus: JP Rangaswami & The Future Enterprise23:09
JP Rangaswami, CSO of Salesforce.com discusses how the organization of the future will leverage gamification and the principles of engagement at GSummit 2012. © Gamification Co
Gamification Examples - Startups & Product5:53
Gamification has been used by many startups to change their fortunes, and can be deployed as a point solution for specific product-fixes. Though there are too many to review in one sitting, here we'll look at just a few interesting examples and their specific purpose.
Bonus: Dan Porter on Draw Something24:40
Dan Porter, creator of Draw Something (and former CEO of OMGPOP, now Zynga) discusses the design secrets behind his blockbuster success at GSummit 2012. © Gamification Co
Bonus: Klout's Chris Makarsky on Influence17:34
Chris Makarsky, head of Product for Klout, discusses how to design a system from the ground up using gamification to focus on a key metric - from GSummit 2012. © Gamification Co
Gamification Examples - Social Change, Social Good13:59
Gamification is transforming social good and social change. Let's look at some examples and dig into how they are used.
Bonus: Kevin Richardson - Speed Camera Lottery26:03
Kevin Richardson, designer of Speed Camera Lottery, takes us on a journey to understand how positive reinforcement can change behavior in a constructive and lasting way - from GSummit 2011. ©Gamification Co
Bonus: Sam Skey - Recyclebank Games for Good19:54
Samantha Skey, CRO for Recyclebank talks about reaching the Millennial Generation with gamified programs for Good at GSummit 2012. ©Gamification Co
Bonus: Jane McGonigal at GSummit48:48
From the inaugural Gamification Summit in 2011, Jane McGonigal talks about how to make the world a more gameful place. ©Gamification Co
Deepening your Understanding of Examples0:47
A reflexive exercise analyzing why certain gamified systems are interesting to you.
Understanding Gamification Examples

Bonus Lecture: A Taxonomy of Gamification Types15:26
BONUS: Level 2 Lecture
Gamified systems tend to fall into one of six major types. Here we break down the six types, share examples and highlight some of their main characteristics. Which one will be right for your situation? Register and complete Level 2 Certification to start building/designing your optimal solution.
Bonus Book: The Gamification Revolution Excerpt12:00
As an exclusive bonus for Designing Gamification Level One Students, here's free access to the first chapter of the new book - The Gamification Revolution. To get the whole book and test the gamified social reading app, visit gamrev.com .

Requirements

This introductory course requires no prerequisites...other than a thirst for knowledge.

Description

Designing Gamification (Level 1) is the only online course accredited by the to deliver Engagement Expert Certification at the introductory level. Once completed, you can request your certification and display it on your online profile, resume or website.

In this course, you'll learn the basics of gamification and engagement science, and how this powerful new design trend will affect your business from a practical, non-academic perspective. Whether you're in Marketing, HR, Operations, Product Development or Strategy, you can use the principles of Gamification and Engagement Science to transform your relationships with customers and employees. The course is taught by Gabe Zichermann - the world's foremost expert on gamification and engagement science, author of three books, chair of GSummit and Editor in Chief.

Complete this course and you'll understand:

What gamification is and isn't
The foundations of the discipline
How gamification will transform your industry
The canonical types of gamification
An intro to key engagement science
Relevant Examples across industries and design types

And as a bonus, you'll hear specially curated experts deliver relevant, supporting lectures from the blockbuster archive .

Who this course is for:

Human Resources and Human Capital Professionals
Product Managers and Product Marketers
Marketing Strategists, CMOs
Heads of Technology/CIO/CTO
Startup Founders
UI/UX Experts

What you'll learn

Explore related topics

Course content

Why You Need Gamification - An Introduction5 lectures • 1hr 13min

The Science of Engagement4 lectures • 1hr 14min

Gamification in Action: Key Examples and Models12 lectures • 3hr 55min

How Gamification Differs3 lectures • 11min

Genres of Gamification2 lectures • 27min

Earning Your Certification2 lectures • 9min

Requirements

Description

Who this course is for: