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Business Management Gamification

Designing Gamification Level 1 (Basic) + Certification

Learn the basics of gamification and game design for customer and employee engagement & loyalty + get certified
Rating: 4.2 out of 54.2 (1,253 ratings)
28,207 students
Created by Gabe Zichermann
Last updated 1/2016
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand the basics of gamification
  • Learn how engagement science will transform your organization
  • Begin to form a vision for how gamification can be used in your organization
  • Grasp the foundational science and research behind gamification
  • Decipher examples and cases that will steer your approach
  • Earn your certification

Requirements

  • This introductory course requires no prerequisites...other than a thirst for knowledge.

Description

Designing Gamification (Level 1) is the only online course accredited by the to deliver Engagement Expert Certification at the introductory level. Once completed, you can request your certification and display it on your online profile, resume or website.

In this course, you'll learn the basics of gamification and engagement science, and how this powerful new design trend will affect your business from a practical, non-academic perspective. Whether you're in Marketing, HR, Operations, Product Development or Strategy, you can use the principles of Gamification and Engagement Science to transform your relationships with customers and employees. The course is taught by Gabe Zichermann - the world's foremost expert on gamification and engagement science, author of three books, chair of GSummit and Editor in Chief.

Complete this course and you'll understand:

  • What gamification is and isn't
  • The foundations of the discipline
  • How gamification will transform your industry
  • The canonical types of gamification
  • An intro to key engagement science
  • Relevant Examples across industries and design types

And as a bonus, you'll hear specially curated experts deliver relevant, supporting lectures from the blockbuster archive .

Who this course is for:

  • Human Resources and Human Capital Professionals
  • Product Managers and Product Marketers
  • Marketing Strategists, CMOs
  • Heads of Technology/CIO/CTO
  • Startup Founders
  • UI/UX Experts

Featured review

Sasan Nikookar
Sasan Nikookar
520 courses
11 reviews
Rating: 5.0 out of 59 months ago
Very informative course. Gabe has provided valuable content including examples from the real world. As a person who loves and works to make people feel valued, I've received many values from this course.

Course content

6 sections • 28 lectures • 7h 9m total length

  • Preview10:46
  • Your Instructor
    02:39
  • Bonus: Fun is the Future
    59:21
  • The Basics of Gamification
    5 questions
  • Join the Discussion Group
    00:33
  • EXCLUSIVE: Get a FREE Copy of Gamification by Design
    00:20

  • The Science of Engagement
    10:20
  • Bonus: Michael Wu - The Science of Gamification
    25:03
  • Bonus: Andrea Kuszewski - Cognitive Enhancement & Gamification
    19:27
  • Bonus: Csikszentmihalyi on Flow
    18:55
  • The Science of Engagement
    4 questions

  • Gamification Examples - Marketing
    08:45
  • Bonus: Susan Bonds & The Dark Knight
    33:58
  • Gamification Examples - HR & Enterprise
    11:21
  • Bonus: JP Rangaswami & The Future Enterprise
    23:09
  • Gamification Examples - Startups & Product
    05:53
  • Bonus: Dan Porter on Draw Something
    24:40
  • Bonus: Klout's Chris Makarsky on Influence
    17:34
  • Gamification Examples - Social Change, Social Good
    13:59
  • Bonus: Kevin Richardson - Speed Camera Lottery
    26:03
  • Bonus: Sam Skey - Recyclebank Games for Good
    19:54
  • Bonus: Jane McGonigal at GSummit
    48:48
  • Deepening your Understanding of Examples
    00:47
  • Understanding Gamification Examples
    3 questions

  • Differences from Other Game Types
    04:48
  • How gamification differs by age, geography and gender
    05:29
  • Reflect: Age, Gender, Geography
    00:31
  • Gamification Differences
    4 questions

  • Bonus Lecture: A Taxonomy of Gamification Types
    15:26
  • Bonus Book: The Gamification Revolution Excerpt
    12 pages

  • Earning Your Certification
    00:30
  • Wrapping Up - Designing Gamification Level 1
    08:36

Instructor

Gabe Zichermann
Author, CEO & Coach - Gamification & Public Speaking
Gabe Zichermann
  • 4.3 Instructor Rating
  • 1,531 Reviews
  • 28,432 Students
  • 3 Courses

GABE ZICHERMANN is a renowned public speaker, author, entrepreneur and mentor whose specialties include Public Speaking and Gamification.

Gabe's newest project, "The A-Ha! Method: Public Speaking in a Time of Distraction," espouses a wholly new way of engaging with audiences today - online or in person. Based on behavioral science and over 20 years of practical coaching experience, the A-Ha! Method can help any aspiring professional improve their most critical skill: professional communication - and level up their career.

In addition, Gabe is the world's foremost expert and public speaker on the subject of gamification, user engagement and behavioral design. Zichermann's talks, workshops, books and courses have inspired an entire generation of marketers, customer loyalty experts, HR professionals, strategists and product designers to make the world a more fun and engaging place. When he’s not traveling around the world lecturing, Gabe can be found cooking, eating and photographing his food from his home base in Los Angeles.

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