Designing Gamification Level 1 (Basic) + Certification
4.4 (1,162 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
27,951 students enrolled

Designing Gamification Level 1 (Basic) + Certification

Learn the basics of gamification and game design for customer and employee engagement & loyalty + get certified
4.4 (1,162 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
27,951 students enrolled
Created by Gabe Zichermann
Last updated 1/2016
English [Auto]
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 7 hours on-demand video
  • 5 articles
  • 9 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the basics of gamification
  • Learn how engagement science will transform your organization
  • Begin to form a vision for how gamification can be used in your organization
  • Grasp the foundational science and research behind gamification
  • Decipher examples and cases that will steer your approach
  • Earn your certification
  • This introductory course requires no prerequisites...other than a thirst for knowledge.

Designing Gamification (Level 1) is the only online course accredited by the to deliver Engagement Expert Certification at the introductory level. Once completed, you can request your certification and display it on your online profile, resume or website.

In this course, you'll learn the basics of gamification and engagement science, and how this powerful new design trend will affect your business from a practical, non-academic perspective. Whether you're in Marketing, HR, Operations, Product Development or Strategy, you can use the principles of Gamification and Engagement Science to transform your relationships with customers and employees. The course is taught by Gabe Zichermann - the world's foremost expert on gamification and engagement science, author of three books, chair of GSummit and Editor in Chief.

Complete this course and you'll understand:

  • What gamification is and isn't
  • The foundations of the discipline
  • How gamification will transform your industry
  • The canonical types of gamification
  • An intro to key engagement science
  • Relevant Examples across industries and design types

And as a bonus, you'll hear specially curated experts deliver relevant, supporting lectures from the blockbuster archive .

Who this course is for:
  • Human Resources and Human Capital Professionals
  • Product Managers and Product Marketers
  • Marketing Strategists, CMOs
  • Heads of Technology/CIO/CTO
  • Startup Founders
  • UI/UX Experts
Course content
Expand all 28 lectures 07:09:37
+ Why You Need Gamification - An Introduction
5 lectures 01:13:40
We're in the midst of an engagement crisis affecting all areas of the economy. Together we'll look at the severity of this issue, it's causes and the best response: gamification. Find out what gamification is and isn't and who should be first in line to study the techniques and earn their gamification certification.
Preview 10:46
Find out more about Gabe Zichermann, your instructor - gamification author, designer and entrepreneur.
Your Instructor
Watch this video of your instructor's Google Tech Talk from 2010 to see how the basic foundations of gamification have evolved in the past few years.
Bonus: Fun is the Future
Let's make sure you have the basics of gamification down.
The Basics of Gamification
5 questions
Join the Discussion Group
EXCLUSIVE: Get a FREE Copy of Gamification by Design
+ The Science of Engagement
4 lectures 01:13:45
The Science of Engagement
Dr. Michael Wu explains the science behind gamification in depth from GSummit NYC 2011. © Gamification Co
Bonus: Michael Wu - The Science of Gamification
Andrea Kuszewski Discusses how to improve cognition through principles of gamification. From GSummit 2012. ©Gamification Co
Bonus: Andrea Kuszewski - Cognitive Enhancement & Gamification
Professor Csikszentmihalyi discusses his work on Flow. (c) Ted
Bonus: Csikszentmihalyi on Flow
Answer these questions to evaluate your understanding of engagement science. 
The Science of Engagement
4 questions
+ Gamification in Action: Key Examples and Models
12 lectures 03:54:51
Let's look at and analyze some of the most interesting examples in the gamification of marketing. 
Gamification Examples - Marketing
Susan Bonds, preeminent ARG designer and creator of the Dark Knight gamification experiences discusses how she accomplished amazing results for the brand. From GSummit NYC 2011 - ©Gamification Co
Bonus: Susan Bonds & The Dark Knight
HR and Enterprise gamification accounts for nearly 50% of total activity. Let's look at some of the best examples of enterprise gamification and how they work. 
Gamification Examples - HR & Enterprise
JP Rangaswami, CSO of discusses how the organization of the future will leverage gamification and the principles of engagement at GSummit 2012. © Gamification Co
Bonus: JP Rangaswami & The Future Enterprise
Gamification has been used by many startups to change their fortunes, and can be deployed as a point solution for specific product-fixes. Though there are too many to review in one sitting, here we'll look at just a few interesting examples and their specific purpose. 
Gamification Examples - Startups & Product
Dan Porter, creator of Draw Something (and former CEO of OMGPOP, now Zynga) discusses the design secrets behind his blockbuster success at GSummit 2012. © Gamification Co
Bonus: Dan Porter on Draw Something
Chris Makarsky, head of Product for Klout, discusses how to design a system from the ground up using gamification to focus on a key metric - from GSummit 2012. © Gamification Co
Bonus: Klout's Chris Makarsky on Influence
Gamification is transforming social good and social change. Let's look at some examples and dig into how they are used. 
Gamification Examples - Social Change, Social Good
Kevin Richardson, designer of Speed Camera Lottery, takes us on a journey to understand how positive reinforcement can change behavior in a constructive and lasting way - from GSummit 2011. ©Gamification Co
Bonus: Kevin Richardson - Speed Camera Lottery
Samantha Skey, CRO for Recyclebank talks about reaching the Millennial Generation with gamified programs for Good at GSummit 2012. ©Gamification Co
Bonus: Sam Skey - Recyclebank Games for Good
From the inaugural Gamification Summit in 2011, Jane McGonigal talks about how to make the world a more gameful place. ©Gamification Co
Bonus: Jane McGonigal at GSummit
A reflexive exercise analyzing why certain gamified systems are interesting to you. 
Deepening your Understanding of Examples
Understanding Gamification Examples
3 questions
+ How Gamification Differs
3 lectures 10:48
How is Gamification different from other kinds of games, like serious games and games for change?
Differences from Other Game Types
How does gamification differ in design, affect and effect based on age, gender and geography?
How gamification differs by age, geography and gender
Reflect: Age, Gender, Geography
Gamification Differences
4 questions
+ Genres of Gamification
2 lectures 15:26
BONUS: Level 2 Lecture

Gamified systems tend to fall into one of six major types. Here we break down the six types, share examples and highlight some of their main characteristics. Which one will be right for your situation? Register and complete Level 2 Certification to start building/designing your optimal solution. 

Bonus Lecture: A Taxonomy of Gamification Types
As an exclusive bonus for Designing Gamification Level One Students, here's free access to the first chapter of the new book - The Gamification Revolution. To get the whole book and test the gamified social reading app, visit . 
Bonus Book: The Gamification Revolution Excerpt
12 pages
+ Earning Your Certification
2 lectures 09:06
Earning Your Certification
A quick review of the core concepts of Designing Gamification with Gabe Zichermann. 
Wrapping Up - Designing Gamification Level 1