User Experience (UX) Design For Engagement
- 1 hour on-demand video
- 12 articles
- 12 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Learn the psychology that applies to behavior when people use websites, apps or other technology products
- Learn how to create a more engaging design using these psychology principles
- Learn what really motivates people to take action
- You should have familiarity with websites, apps, and/or technology products.
In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.
This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.
About This Course:
You will learn about:
The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designs
A special part of the brain that is sensitive to faces and how to use faces to grab attention
How having a number in one place can affect how people respond later on
How to use human factor loads to make a product more engaging
How people process stories
The impact of self-stories on behavior
Which instincts grab attention
What makes a product habit forming
When to use rewards and when not to
Why gamification often doesn't work
How to stimulate the desire for mastery
How to apply engagement principles to a re-design or to a new product
You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.
There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.
Get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action.
Over 50,000 people have taken our online video courses.
- User Experience Professionals, Product Managers, Product Designers, Web Designers
In this lesson we introduce the course and cover the research on grabbing visual attention.