
Cody Avivah, a product designer focused on cognitive psychology, explains how dashboards captivate the brain. He covers classifications and data visualization to design effective dashboards for real life scenarios.
Explore our primal brain and why the unknown feels uncomfortable from an evolutionary perspective, as the brain stem—midbrain, pons, and medulla oblongata—signals known versus unknown.
Explore how memory relies on the prefrontal cortex, amygdala, hippocampus, and cerebellum, explaining short-term memory, long-term memory, memory consolidation, and the distinction between declarative and procedural memory.
Learn three brain science hacks for designing better dashboards, starting with Miller's Law and seven-item working memory, and distinguish working memory from short-term memory to avoid cognitive overload.
Explore cognitive load theory and brain science to design dashboards that minimize working memory demands by displaying relevant information and using effective visuals and charts.
Explore the hick hyman law and how fewer options improve user enjoyment and task completion, highlighting dashboards, the paradox of choice, and drill-down analysis.
Learn practical dashboard design by applying brain science insights to determine what to communicate, choose between operational and analytical dashboards, apply the inverted pyramid, and select the right visualization.
Conduct contextual interviews to observe users in their environments, avoid assumptions, and design dashboards that account for distractions; distinguish analytical dashboards with drill-downs and filters from real-time operational dashboards.
Apply the inverted pyramid to dashboard design, placing top-level KPIs first, then graphs like pie, column, bubble charts, and the conversion funnel for insights.
Design your own dashboard using brain science and data visualization concepts. Follow steps from identifying informative needs to sketching layout, color, and rendering in Sketch or Adobe XD, then share.
In this class, you will be introduced to different types of dashboards used today; and how to apply brain science to design them better. If names like George Miller and John Sweller don’t sound familiar, get ready for a rollercoaster ride of learning! You will learn why dashboards are a core necessity in today’s society, what they are used for, and the different types of visualization methods used within them. The class project will allow you to design your very own dashboard applying the knowledge learned from this class. This class is geared towards students who are new to UX and want to get a better understanding of design principles in real scenarios and experienced designers who want to broaden their understanding of how effective dashboards are designed.
You'll learn that operational and analytical dashboards are all around us. By understanding how our brain works, and applying design principles, you will be able to create your own dashboard to use as a portfolio piece or to just test out your new knowledge. You will need the knowledge you have gained from this class, and paper and pencil. For more high fidelity designs, programs like Sketch, Photoshop, Illustrator, Figma, Adobe XD, or any other design software will be needed.
Your challenge, apply the knowledge from this class and design your own operational or analytical dashboard, either using paper and pencil sketches, or high fidelity designs using Sketch, Figma, Photoshop, etc.