Designing Business Models

Begin with the end in mind, mentally conceptualize your business to clarify goals before execution and enable early, cost-saving changes; measure twice and cut once.

We map the business model canvas to an ontology of building blocks and relationships, and show how technology advances enable diverse configurations and software tools for management experts.

Define how a business model delivers value to customers and sustains revenue over expenses. Align strategy, operating design, and digital disruption to build scalable, customer-focused value.

Identify the building blocks of a business model, including customer segments, value propositions, products or services, channels, relationships, revenue streams, assets, and costs, summarized by the long-term business model canvas.

Explore how modeling guides the initial mental creation of a business venture, identify changes, and connect business models with design strategies, building blocks, and the business model canvas.

Identify customer segments with measurable, accessible groups and define a two-level value proposition that links problems to bundled offerings, highlighting functional, financial, and feeling benefits.

Define channels to raise awareness, enable evaluation and purchase, and deliver after-sales support and feedback, using direct or indirect, own or partner channels; build relationships and maximize customer lifetime value.

Identify revenue streams from products and services, including asset sales, usage fees, subscriptions, licenses, rentals, and agency fees, while balancing price and units with fixed or dynamic pricing.

Identify the key resources, activities, and partners required to deliver the value proposition, and map the cost structures as fixed or variable.

The lecture demonstrates completing a business model canvas for a learning organization, highlighting value from IT investments via an enterprise architecture course for clients, with channels, relationships, resources, and costs.

Explore how relationships between building blocks drive an aligned business model using systems thinking, linking value propositions, channels, customer relationships, revenue streams, resources, activities, and key partners and suppliers.

Apply a matrix approach to map relationships between building blocks in a business model canvas. Add software offerings and align channels, customer segments, and revenue streams.

Explore the relationships between building blocks to ensure alignment and a viable business model, identifying key relationships and using a combination of collaery and matrices for simple analysis.

Learn to use key performance indicators to interpret financial data, visualize sales, revenues, and expenses, and guide strategic decisions within a business model canvas framework.

Link revenue streams and expenses to the business model canvas by expressing figures as top-line percentages, then trace costs to the building blocks—resources, activities, channels, and customer relationships—to assess profitability.

Link kpis to the building blocks of the business model by visualizing revenue and expenses with the business model movie box, using data to guide decision making.

Learn to conduct a SWOT analysis, map findings to a robust business model, and identify strategic initiatives by assessing internal strengths and weaknesses and external opportunities and threats.

Align a SWOT analysis with the business model canvas to leverage intellectual property and expertise, address weaknesses, and seize opportunities from digital disruption and e-learning technology.

Translate SWOT insights into a business model design and a customer discovery plan to validate the need for a new e-learning offering and guide subsequent changes.

Link swat analysis insights to business model design by analyzing internal and external factors, identifying strengths, weaknesses, opportunities, and threats.