Designing a Killer Business Model for Entrepreneurs
What you'll learn
- Understand what are the new and old business models particularly for startups
- Learn to avoid the costly mistakes made by others when designing a business model
- Decide which business model is suitable for your business!
Requirements
- It is a beginner's course so it is sufficient if students are familiar a bit with concepts of strategy and entrepreneurship and strategic management. I will start the course with introducing what a business model is, so no worries if you do not exactly know the definition of a business model. At the end the course focuses on marketplace platform business model (examples: Airbnb, Uber, Reddit, Quora) and there is a "bonus lecture" on system thinking, a useful tool to analyze complex challenges.
- If they are not familiar with some strategy and entrepreneurship concepts like business plan and value chain, it would be helpful to read a bit these in advance.
Description
This course provides an overview of what entrepreneurs need to know about business modelling. I first introduce the business model concept and its important elements. Then, I go on with the value chain analysis since it provides a lens to design and analyze a successful business model. I introduce new business models for startups and advantages of each with examples and I talk about business model innovation.
what do students tell about this course?
"This course explains business modelling for startups in easy way"
--Ms. Sasi Kumar
"I took the "Designing a disruptive business model for entrepreneurs course" when I was taking the initial steps to start my business. This course has helped me to design a new revenue model and think outside the box about other elements of a new business model"
-- Mr. Matt Gibson
A bonus lecture on system thinking is given to broaden your view on business dilemmas and how to tackle them. At the end, I talk about platform marketplaces and a number of important points to consider before launching your platform.
Who this course is for:
- This course is suitable for people who are new to business modelling and want to know how to design a competitive business model
- Although this is not a step-by-step course, you will learn the fundamentals and tools that you can use to start a business with a novel model to create and capture value.
Course content
- Preview04:00
- Preview10:40
- 13:27Business model analysis: Important elements
Instructor
![Pourya Darnihamedani](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 5.0 Instructor Rating
- 1 Review
- 34 Students
- 1 Course
I am an entrepreneurship researcher and professor in the Netherlands (Utrecht University). I have more than eight years of teaching experience in several universities in Europe (Erasmus University Rotterdam, Tilburg University, NEOMA Business School and Trier University). Through award-winning courses, I have helped thousands of eager students to learn new concepts related to strategic management, managing innovation and launching an innovative venture.
I know what the audience values most because I put myself in their shoes. I have both academic and practical knowledge of the field as I worked for a consulting company for more than three years in Amsterdam and the Middle East and follow startup articles/news on Forbes, TechCrunch, Entrepreneur Mag.
My online teaching method is a combination of core lessons (providing the concepts and frameworks) and insightful business cases. I believe this way can help my students to develop analytical skills as well as to learn about main course concepts.