
Preview of the course.
A brief introduction about the main subjects of the course.
Definition and main functionalities of the logo.
The components of a logo: colors, typography, image and tagline.
Different types of logos: wordmarks, logotypes, pictorial marks, abstract marks.
Uses of the human psychology for logo design.
Characteristics of the main logos' shapes such as: circle, square, triangle and line.
Use of the color wheel and color schemes: complementary colors, analogus colors, triadic colors.
Meanings of the most common colors and famous examples.
Definition and components of brand identity: brand name, logo, tagline, visual identity and brand voice.
Uses and advantages of brand identity in logo design.
How to build a target analysis to understand the target audience.
Naming techniques and choice of our project's name.
Creation of the sketches with a graphic tablet.
Choice of the color palette and fonts for our project.
Basic usage of Adobe Illustrator and creation of a vector logo.
Let's test our logo: scalability, silhouette, low resoultion, container and icons.
Definition and creation of the mockups for our logo.
Conclusions of the course.
Having a well made logo is one of the most crucial aspects for any kind of business or project because it is part of your brand's first impression on potential costumers, something that people will remember forever.
This course is perfectly stuctured to guide you during the process of the creation of your first professional logo.
With a short and easy course that EVERYONE CAN FOLLOW, I will give you all the stategies and steps you need to start build your own logo from scratch.
You will learn the most effective steps, both theoretical and practial, not only to design a logo but to make it appealing on the market and suitable for every marketing materials.
With an effortless investment you will be able to create not only one logo, but to earn a solid preparation that will allow you to design every kind of logo, depending on your needs (if it is for your brand) or your costumers' ones (if you want to do it as a service).
Are you tired of listening lots of informations about how to design a logo but now knowing where to start?
I guarantee you:
relatable techniques and informations from a communication and design expert
acquisition of the most important logo design skills (both theoretical and practical)
a step by step guide that will help you to build your logo from scratch
What level do you need to have?
This course is studied for beginners, so a familiarity with graphic design is not required but if you already have a backgroud on this subject that's totally fine.
Why choosing this course?
Because it’s concrete, in fact its goal is to allow you to start as soon as possible with the creation of your own project.
Another crucial point is that the structure of this course is perfectly designed to make your learning process as easy as possible by giving you only the main informations and by offering you a real logo creation process.