Design Thinking
What you'll learn
- Apply Design Thinking to a project.
- Plan and conduct an effective user research interview.
- Analyze interview data and come up with design ideas.
- Iterate design ideas and pick the best solution.
Requirements
- There are no specific prerequisites. I will be helpful to have paper and pens/pencils, and you will need 1 package of post-it-notes.
Description
Thousands of companies use Design Thinking to innovate and implement new products and services. In this course you will learn everything you need to know about Design Thinking concepts and the Design Thinking process. At the beginning you will experience a quick Design Thinking exercise so you can get a feel for what Design Thinking is all about. As the course continues you will pick a case study to work on and take that case study through the process of Design Thinking. When you have completed the course you will know how to start and finish a Design Thinking project on your own.
This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.
About This Course:
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You will learn:
What Design Thinking is and why it is so popular
Core concepts in Design Thinking
The 5 steps in the Design Thinking process
How to analyze the results of your interviews
How to define and reframe the problem before developing solutions
How to ideate different solutions to the problem and choose the best idea
How to effectively get feedback from your target audience on your ideas
How to test multiple prototype solutions
The types of projects that Design Thinking can and should be used on
and much, much more!
You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want. All of our courses have quizzes, as well as exercises that you can send in for feedback from Dr. Susan Weinschenk.
Over 50,000 students have taken our online courses.
Who this course is for:
- Product designers, UX designers, Product managers
Instructor
- 4.4 Instructor Rating
- 6,679 Reviews
- 97,271 Students
- 17 Courses
I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.
A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.
I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.
I am also an Adjunct Professor at the University of Wisconsin.
My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.
I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.
My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.
I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.