
Design thinking fundamentals show how human needs spark invention and how this framework, taught at top universities and embraced by leading brands, reduces pain points and frustration.
Explore design thinking fundamentals by distinguishing products from services, embracing quantity over quality, and practicing divergence to capture customer experiences.
Explore quick, high level concepts of experience in design thinking by articulating experiences, categorizing them as product or service, and classifying them as good or unacceptable in a practical exercise.
Explore converging and diverging in design thinking by bringing together diverse experiences, listening to ideas, and evaluating good and bad aspects after individual activities.
Increase team to generate many ideas within a timeframe, embracing quantity over quality in design thinking. Converge to select best inputs, park rest in the parking lot for later review.
Practice quantity over quality in design thinking by rapidly generating ideas on sticky notes during workshops, inviting all inputs and not judging right or wrong.
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Explore how feel versus think shapes customer experience, uncovering emotional and perceptual cues, through interactive exercises that map feelings to thinking and service outcomes.
Discover design thinking as an approach that empathizes with end users' frustrations, goals, and needs, then generates ideas and solutions to improve the user experience.
Explore design thinking as a seven-step approach to understand end users, empathize with pain points, and transform bad experiences into better solutions that help startups outperform competitors.
Design thinking helps you understand thousands and millions of users and create prototypes that propose solutions to improve products and services, with implementation ideas like RPA, artificial intelligence, or blockchain.
Explore a seven-fold, industry-neutral design thinking framework starting with market research interviews, empathizing, journey mapping, ideation, wow-factor articulation, prototyping, and the to-be scenario map.
This is a Demo Lecture. Full explanation of Design Thinking process is captured the Full course.
Learn a quick, high-level overview of design thinking, with guidance to apply it proactively or reactively to any service or product, and to follow the next lecture for detailed understanding.
Design thinking applies to every service or product across industries, enabling both reactive problem solving and proactive, ongoing improvements that address user needs and pain points to beat the competition.
Design thinking identifies real user needs and translates them into in-house workshops that generate cost-effective solutions, from exoskeletons in manufacturing to blockchain-verified diamonds.
About:
This Course delves into the fundamentals of the Design Thinking approach by immersing you in collaborative exercises, discussions, and constructive engagement. You will experience the power of Design Thinking concepts to create a path to innovation, unveil new possibilities, and make a greater contribution to your organization’s future success.
Design Thinking revolves around a deep interest in developing an understanding of the people for whom we’re designing the products or services. It helps us observe and develop empathy with the target user. Design Thinking helps us in the process of questioning: questioning the problem, questioning the assumptions, and questioning the implications.
Some of the world’s leading brands, such as Apple, Google, Samsung and GE, have rapidly adopted the Design Thinking approach, and Design Thinking is being taught at leading universities around the world, including d school, Stanford, Harvard and MIT.
Key Takeaways:
What is Design Thinking?
How design thinking is helping create products and service that are desirable, feasible and viable?
When and Where to apply design thinking?
Why it is becoming important to embrace Design Thinking culture?
Coach:
Rajesh Krishnan is Certified “Enterprise Design Thinking Practitioner” from IBM. He has conducted Design Thinking Training in various organization.
He was part of Setting up Design Thinking CoE from inception, in previous Organization.
His workshops are result driven which provides team with solution to complex problems and/or ideas/outcomes that can be implemented to improve the service or product.