
Explore design thinking as a practical framework for personal and professional life, from empathy to define the problem statement. Brainstorming, storytelling, and application; earn certification as a design thinking practitioner.
Explore how beliefs shape attitudes and behavior through design thinking and human-centered design, using empathy to observe actions and translate them into desirable products.
Design thinking is a human-centered problem solving approach that starts by understanding users, reframing problems with empathy, and iterating through ideation, prototyping, and testing to drive innovative outcomes.
Identify your design thinking practitioner style by exploring four behavior profiles—governor, improver, investigator, and intruder—and apply practical, noninterruptive strategies to collaborate effectively.
Explore how the Cono model classifies performance, basic, and excitement needs to uncover latent customer needs, guiding value, quality, and innovation in design thinking.
Identify the top four biases—self-serving bias, cognitive fluency, sunk cost fallacy, and confirmation bias. Learn practical strategies to recognize and correct them in design thinking.
Utilize the RWW framework to filter ideas through need, feasibility, and market payoff, while embracing a circular design thinking process that seeks continuous improvement.
Earn certification and join the SDTP global community by completing design thinking practice, applying empathy, synthesis, and the full design process, and engaging with the Society of Design Professionals.
The Design Thinking Practitioner program will deep dive in Design & Exploration journey to look at things from a different perspective. First phase is Education and awareness of Design Thinking principles followed by application and hand holding. In this fast paced Design Thinking lab, you will develop a common language and understanding of design thinking across your workplace or organisation. This flexible experience introduces non-designers to the concepts of the design thinking process and offers designers a tried-and-tested approach to create the NEW. Through the five-step process, you'll walk away with knowledge of how design thinking works and how to apply these tools and processes to your own work. It's the first step in unlocking your creative potential.