BECOME the DESIGN THINKING PRACTITIONER
The first step in the practical application of the Design Thinking Masterclass Toolkit - Business Hypothesis Mapping
Creating and understanding a long term motivation of any business - Creating and maintaining the Design Vision
Deriving real tangible Business Goals out of the Design Vision making it something possible to achieve
Creating and prioritising a list of project stakeholders both Internal and External that have the biggest impact on the Business Goal
Design Archetype Creation - turning any vaguely defined stakeholder and turning it into something you can imagine and what's more important - Recruit
Combining the Business Goal and the Archetype and creating a detailed Business Hypothesis Map assessing the current level of experience in any service or product.
3 hours of knowledge packed content!
5 immersive canvases fully integrated in the User Experience Strategy Process - available for you to download and use everyday!
86 cards in a Beautiful Profiling Card Deck allowing you to create meaningful user experience archetypes in no time!
Resources - canvases and the Profiling Card Deck for you to download and use on your projects daily!
In this course you'll learn everything there is to know about Business Hypothesis Mapping. This is the only course on the market that not only shows the high-level process but also goes through each one of the steps in detail. In this Design Thinking Masterclass Bootcamp course you'll get to work on an actual business case example - we'll be using our own tools to create an online academy: 99 grit academy for designers. This will allow you to fully understand how the Design Thinking tools work - we will not only show you the tools but also real examples of the results so that you know exactly what kind of results you should be expecting from each method. You'll learn how to apply and break down the first step in the Design Thinking Process namely Business Hypothesis Mapping. We'll start of with the creation of the Design vision, followed by the Business Goals derived from that vision which in turn allow us to finally be able to list out relevant stakeholders internally and externally. Afterwards we go deep into creating the Design Archetype out of the Key Stakeholder followed bu the Creating of the Business Hypothesis Map combining the Business Goal as well as the Archetype in one tool.
In this design thinking course you will learn:
how to tackle any Design Thinking Business Hypothesis challenge that has been presented to you
5 methods that are fully integrated creating this unique Business Hypothesis Mapping Process
how the entire Design Thinking Process works so that you can use any methods you might already know or even create you own exciting methods
The course is taught by Andy Woynarowski - a charismatic leader disrupting the landscape of design in Europe. Andy is a determinist and an artist as well as design thinking and experience design expert - he combines the worlds of arts and processes, making it easy to understand how the design thinking process works. Everything is explained using a cause and effect methodology - every Design Thinking process step creates value for the next step. If you ever felt like wasting time, resources and money on a full day workshop as it didn't lead to anything meaningful and lacked purpose - this Design Thinking Masterclass Bootcamp course will cover this exact aspect with diligence and focus. The presented Business Hypothesis Mapping process is the only one that covers all aspects starting with Design vision leading all the way to the detailed Business Hypothesis Map. If you're fed up with lack of design impact or think that it's just about glueing post-it notes to the wall - this Design Thinking Masterclass Bootcamp course is the first one that changes this approach.
Andy worked for Deloitte Digital as Head of Service Design capability in Central Europe and currently is the CEO of 99grit - a creative agency combining Experience Design (UX Design and Service Design), Digital Strategy, Design Thinking and Concept Art into one powerful package making a tangible design impact in Europe. He has worked as part of Research and Development Teams, Software Houses employing north of 500 Developers where he's built the entire Experience Design Team and the design thinking approach from scratch and lead the team that delivered the entire creative part of a Digital Transformation project for 25 000 000 EUR.