Design Thinking | From Zero to HERO

Explore the understand phase of design thinking, using tools and techniques to gather accurate data, talk to expectant parents, and avoid jumping to conclusions before defining their real needs.

Apply the understand phase tools and techniques to research design thinking, using quantitative surveys and qualitative methods like focus groups, customer intercepts, and the 5 whys to uncover insights.

Explore how the define phase uses documentation analysis to clarify the challenge, supported by a focus group, and open questions that link to ideate phase about differentiation and customer appeal.

During the ideate phase, assemble a diverse team of up to ten to generate ideas, such as creating a neonatal unit, collaborating with another provider, or leveraging emerging technologies.

Explore ideation tools in design thinking, focusing on brainstorming with no bad ideas, team setup, two-hour sessions, five rules, and the worst possible idea plus scamper techniques.

Group ideas into doable, possible, and difficult, and verify feasibility with the operations team based on time, cost, and talent, then prototype the least resource-intensive concept to test feasibility.

Explore prototype phase tools and techniques, comparing low fidelity such as schemas, diagrams, mindmaps, lego prototypes, storyboards, with high fidelity models like 3D-printed or digital prototypes to accelerate design thinking.

Test phase validates prototypes by engaging key stakeholders, documenting with video and NDA agreements, and analyzing results to choose the best solution for the business challenge.

Explore tools for the test phase, including the feedback capture grid with criticisms, ideas, questions, and likes, and learn how the customer value proposition links pain gain analysis to testing.

Apply design thinking to address elderly disorientation, advancing through understand, define, ideate, prototype, and test, exploring a GPS-enabled walking stick with emergency button to support autonomy.

Design thinking guides dynamic, empathetic business strategy by using tools like swot analysis, competitive analysis, circle of influence, context map, and stakeholders vision to create a flexible roadmap.

Apply design thinking to live customer experiences in physical spaces, using empathy maps and journey maps to craft cohesive brand interactions and a team code of conduct.

Design thinking guides creating a consistent digital customer experience across online, mobile, and social channels through information architecture, intuitive navigation, usability, prototype testing, and reputation management.

Apply design thinking to services by grounding solutions in the customer's issue. Use the Understand phase, 5 whys, and Day in Life Scenario to map delivery and enhance customer experience.

Apply design thinking to marketing by defining brand DNA with microscoping and mapping rational and emotional aspects. Use a Doctor is in exercise to align messages and pursue market leadership.

Apply design thinking to drive change by visualizing issues as trees and forest, prioritize challenges, generate rapid ideas with the 3-12-3 method, and assess options with an effort–impact matrix.

Apply design thinking for growth by mapping growth histories with the 2020 tool, visualizing milestones, and using heuristic ideation to drive product expansion and design the employee for key roles.

Define and apply metrics to measure design thinking performance across iterations, tracking foot traffic, sales, referrals, impressions, click-throughs, subscriptions, page views, and satisfaction rate before and after initiatives.

Explore design thinking as a flexible, non-linear approach using exploratory and visual techniques. Apply understand, define, ideate, prototype, and test across business strategy and user experiences with tools and metrics.