Design Thinking For Startups

Prototype early to test your idea with customers using sketches, mockups, cardboard models, laser cutting, 3d printing, or a rapid application development tool.

Validate customer motives and turn your prototype into a minimal viable product by using a customer persona, empathy journey, and user stories to guide mvp testing.

Apply design thinking to refine a prototype into an MVP, document in a PRD, and validate with focus groups to test features like local restaurants, locator, payments, and tracking.

Monetize MVPs to achieve product-market fit, then repeat thinking, testing, and learning. Launch the final product and scale promotion to your market segment and customer persona during the customer-creation period.

Explore next steps in company building, adding features, and scaling horizontally into new states or countries, guided by design thinking, product management, and agile practices through ttl repeat thinking.

Identify startup opportunities by observing problems you want to solve in daily life. Test many variations to see what sticks.

When the answer is obvious, pursue product-market fit with customers in uncrowded niches. If competition exists, copy a competitor to gain market share (5%), or run sprints to uncover requirements.

Explore design thinking iterations to select high-return product market fits. Validate a single value proposition, identify customer patterns, and run iterations to prioritize fits with the greatest returns.

Explore empathy in design thinking and contrast it with hypothesis driven development. Learn the TTL framework and the empathize, define, ideate, prototype, and test steps shaping customer needs.