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Design thinking for entrepreneurs & startups (part 1)
Rating: 4.4 out of 5(452 ratings)
2,554 students

Design thinking for entrepreneurs & startups (part 1)

An intro to the first two steps of the 'design thinking' process: developing empathy & framing the problem/opportunity.
Created byStefano Messori
Last updated 5/2017
English

What you'll learn

  • Discover and understand how to apply the first few steps of the design process to your new venture.
  • Improve your ability to think more like a designer (open to opportunities) rather than as a manager focused on constraints.
  • Strengthen your empathy, meaning your ability to better understand people and their needs.
  • The opportunity to join Bootpeers a community of budding entrepreneurs learning together about lean methodologies and design thinking.
  • A booklet explaining the main concepts contained in the videos and driving you through the steps of the design thinking process.

Course content

2 sections • 21 lectures • 1h 18m total length

  • Course introduction1:30

    This course will introduce you to the basic concepts and tools behind design thinking and takes you through the first two steps in the design process. These steps are fundamental to reducing the risk involved in your new venture.

  • What is design thinking?2:22

    Shifting from industrial to innovation driven economies enables us to move away from the product centred view of industrial design and to embrace design as a philosophy. The opportunity is to shift our thinking from consumers to become the architects of a better world.

  • Design: where to start?2:12

    Design starts with generating a deep understanding of the lives of the people we want to help. Before rushing to the solution of the problem (our product or service) we need to develop empathy and focus our attention to un-articulated customer needs, which can only be spotted by observing customers in their natural environment.

  • Create your team2:06

    Differently from creativity, innovation is a social activity. Transforming a good idea (or an invention) into something that adds value to the lives of people exceed the work of the inventor and requires team work.

  • Define the opportunity2:28

    What is the opportunity that you want to explore, or the problem you want to solve? Being able to frame the problem/opportunity correctly is essential for the success of your design project.

  • Observation2:22

    Observing people living their daily lives (in their natural environment) will help you to find clues on how to make their lives better. Asking for what they want? You can try... but expect predictable answers: something better cheap and possibly free.

  • Identify the people2:23

    Mass marketing is dead! When starting a design project we need to identify the people we want to help. Jotting down a profile / poster for the people we want to help it's a great way to identify those we want to focus our effort.

  • The mood-graph2:20

    After having created a poster for the people we want to help, we now need to create a dynamic representation of their lives highlighting their emotional ups and downs. The mood-graph is a great tool in order to spot opportunities for value creation.

  • The mood-graph (tips)1:51

    Connecting the different points in the mood-graph (emotional ups and downs) we obtain a dynamic picture of the people we want to help. The Mood-graph is not right or wrong, it's just a tools enabling us to come up with new hypotheses on how we can help.

  • Logistics2:05

    Visualisation is an essential tool in design. It enables teams to generate a common understanding of the problem/opportunity and to spot trends and patterns from the results of the observation phase. Availing of an 'innovation' lab were to hang all the posters and the mood-graphs would be of great help.

  • From data to insight2:20

    Here you can learn some techniques enabling your team to identify the insight hidden in the posters and mood-graphs. This step is definitely the most challenging of the all design process.

  • Themes2:01

    After having identified insight from data, this video explains how to organise and cluster it into themes. A theme offer us an unique perceptive in order to think about the problem/opportunity.

  • Digging into the themes2:09

    This video explains you how to facilitate a creative but focussed discussion for each of the themes you have identified.

  • Spot opportunities3:04

    In this video you can learn how to transform your themes into opportunities for value creation.

  • Conclusion2:29

    This video offers a quick recap of the different steps we have taken as (budding designers) in this course on design thinking for problem solving.

Requirements

  • The design process requires working as part of a team. It is not suitable for solo entrepreneurs.
  • The availability of a room (even a small one) is highly recommended for the implementation of the design process.
  • Material needed: a whiteboard, plenty of A1 and A2 sheets of paper, sellotape, coloured markers, post-its and other common office supplies.

Description

This course will introduce you to the basic concepts and tools behind design thinking and takes you through the first two steps in the design process. These steps are fundamental to reducing the risk involved in your new venture.

I have broken down the basic concepts of design into small and fun videos that will lead you through the different steps of your design process.

Based on recent reviews please notice: this is a short course (34 min) and doesn't pretend to be a complete guide to design thinking! It aims instead to inspire you to become an explorer, to overcome the fear of jumping into the unknown, and finally to start that project that scares you - but that matters.

This course is for those who believe that entrepreneurship is a 'human trait of love' and a vehicle to build a better world (for many). 

My hope is that this course and those yet to come will inspire you to discover the changemaker within you and provide you with the tools needed to make change happen.

I hope you'll give it a go.

Stay tuned.


Who this course is for:

  • This course is for those facing the tricky challenge of creating products or services enhancing the lives of people, where 'standard' business theories generally fall short in providing guidance.

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