
Learn to create simple, minimal logos in Illustrator using graphics amplification techniques, featuring a gorilla motif for an antivirus brand, with sketches, fonts, colors, and client presentation.
Explore graphic simplification in logo design, using extraction of overall shape and key components to create memorable, minimal logos with consistent strokes, simple shapes, and clear recognition.
Define branding as the gut feeling and reputation people have about a brand, not as a logo, identity, or product, while logos and deliverables shape this branding.
Explore logo influences and gather reference images from online sources to spark sketches, then create two to three variations of a gorilla logo.
Create a mood board and list the animal's attributes to spark the logo sketching in Illustrator, organizing reference images and preparing presentation-friendly dimensions.
Sketch a gorilla-inspired logo by translating its attributes into strong, sharp shapes for an antivirus feel. Start with the face, then create a full-body version, balancing simplicity and detail.
Establish a square grid in Illustrator, configure grid and snap settings, import sketches, and prepare a 1920×1080 document to trace minimal logos with precision.
Vectorize sketches in Illustrator by tracing reference drawings with direct selection, scissors, and the pencil, building shapes from lines, circles, and rectangles, guided by grid and alignment.
explain typeface versus fonts and classify serifs, sans serifs, slabs, and scripts; then choose a sans serif for a modern, safe logo.
Apply color to your logo by understanding color associations and country differences, then use Adobe Color palettes to guide a minimal palette with contrast, a dominant color, and an accent.
Master logo construction by balancing asymmetry, favoring right-facing designs, sizing type larger than the logo, and spacing the icon, brand name, and title, then export assets for mockups.
Master presenting logos with premium mockups, placing your Illustrator exports in black and white, and clearly explaining typography, colors, and design decisions to clients.
Design a minimal, simple logo from an image by analyzing its key characteristics and translating them with shapes and tracing. Master extracting the image's essence for the final class project.
Hi my name is Adam, Professional designer and animator Based in Morocco Casablanca. And I will be your instructor for this course on how to design simple, memorable logos in Adobe Illustrator with easy techniques.
Graphic simplification is a method used by graphic designers to make memorable and iconic designs, in this course you will learn the necessary simplification techniques to bring objects into their simplest form through analyzing and sketching.
We will carry out a fictional project for an antivirus company whose only requirement will be the graphic simplification of an animal, in this case a gorilla.
This course is focused on the technical side of logo design which means we will not cover the briefing questions and other theory stuff, but you can download a document with the questions you can ask in the discovery phase.
So here is a brief list of what we will cover in this course:
Searching and analyzing Images
Graphic simplification techniques
Sketching
Vectorizing
How to choose the right Typeface
Presentation
Requirements:
Adobe Illustrator CC (I’m working with the latest version)
Basic knowledge in Logo design and Illustrator
Class Project:
For this course, the main project is to learn how to look at an object and bring it to it minimal form by utilizing shapes and lines.
After this course and some practice, of course, you should be able to design any logo in a minimalist way using the techniques you learn, so your brand looks simple and memorable.