A logo is the first impression for any brand.

It's an amuse bouche. And yes, it needs to spark curiosity and look aesthetically pleasing.

But with more and more people offering logo design services, websites offering cheap-o $5 logos, and AI entering the picture, you can no longer compete just on the quality of your graphic design alone.

You need the added advantage of creating strategically.

Grids, golden ratios, and other design principles are all fantastic, useful, and you may even say vital for a well balanced design.

However that’s not what this class is about.

I want to walk you through how I create logos conceptually. So that it’s not just pretty, but can stand the test of time. Packaging up 20 years of experience as a brand specialist and creative director.

With this class I want to empower you with the mindset and the advantage to create logos that are not just aesthetically pleasing, but are meaningful and can stand the test of time.

Key Takeaways:

• Difference Between a Logo and a Brand

• Why Designing a Logo Conceptually Will Benefit You

• Styles and Types of Logos to Consider

• Process of Developing a Logo Concept

• Logo Design Tips and Tricks