Design a brand style guide | The Entire Brand Design Process

Create a Mighty Collective logo by starting with a brand design document, drawing inspiration from brand identity, and crafting a monogram badge logotype using imagery, typography, and color.

Select colors for a brand by mapping brand attributes to emotions, using red to convey passion, strength, and brevity, and build a palette with online color tools and premade palettes.

Create a brand style guide from cover image to table of contents, covering brand introduction, vision, typography, color system, mood boards, and social media posters.

Craft a cohesive brand story and vision by outlining past, present, and future, and weaving product, history, values, and customer voices into an inspiring narrative.

Create a brand typography guideline by building a document and applying colors and layout. Select primary and secondary fonts for headings, body text, and subtitles, adjusting leading, size, and color.

Design a brand image by sourcing brand-aligned photos, applying black-and-white and red masking in Photoshop, and integrating a logo before finalizing in Illustrator.

Design brand-first social media posters by editing brand images in Photoshop, applying a 20 percent black-and-white filter, and integrating the brand logo and font.

Explore a leading branding style guide site to view and download brand guidelines PDFs from Adobe, Apple, and other companies, using filters for language, year, and country.