Shopify Design & Branding Masterclass

Name: Shopify Design & Branding Masterclass
Rating: 4.6 (136 reviews)

All the Shopify basics PLUS pro branding and design insights to create a premium look and feel for your store

Created byJeremy Robinson

Last updated 6/2021

English

English [Auto],

What you'll learn

Branding and user experience insights that you will use to design a beautiful Shopify store
How to prepare your photos, copy and other assets required to launch a premium branded site.
All the Shopify basics including products, collections, payments and shipping and settings.

Course content

5 sections • 35 lectures • 5h 9m total length

How to Use This Course2:21
An overview of how the course is structured so you can get the most value form it.
Why Shopify?7:46
Shopify provides a hosted e-commerce solution ideal for small businesses, offering simple setup, built-in security, and reliable hosting. It features user-friendly themes, a large app ecosystem, and strong support.
Which Shopify Plan Should You Choose?6:44
Compare Shopify's three pricing tiers, start with the basic plan, and upgrade as you grow, while managing staff and partner accounts, shipping options, and reporting needs.
Before we begin....

Principles of Branding5:17
Principles of Branding Review
The Brand Positioning Process10:57
Master brand positioning using the StoryBrand framework to map your audience, define the villain, and guide customers through a simple three-step process to transform their lunch ritual.
Brand Positioning Assignment
Brand Photography12:23
Preparing and Editing Product Photos for Your Store8:33
Preparing and Editing Lifestyle Photos for Your Store11:53
Photography Assignment
Understanding Social Proof9:39
Explore how social proof boosts credibility on your store by leveraging reviews, media mentions, and testimonials, then bake these elements into your design with apps and influencer endorsements.
User Experience and Information Architecture9:50
Understand how user experience and information architecture drive ecommerce success in Shopify, shaping navigation, collections, and taxonomy to meet customer needs.
Information Architecture Assignment
Typography6:58
Explore web typography basics—system, web, and image fonts—plus serif, sans serif, and script styles; apply emphasis with size, weight, color, letter spacing, and line height for Shopify branding.
Video9:49

Introduction to the Shopify Interface4:37
Settings14:45
Learn to tailor Shopify settings—from general details and locations to payments, checkout, and notifications—for sales optimization. Explore tax, shipping, and multi-channel options to enhance branding and efficiency.
Shipping Settings10:33
Learn how to configure shipping settings in shopify, including origins, zones, and rate models (free shipping thresholds, flat, weight-based, and calculated rates) for canada.
Domains and Preferences5:36
Gift Cards and Discounts6:33
Adding your Products to Shopify10:53
Adding Products Using a Dropshipping App5:28
Organizing your Products1:34
Creating Collections6:51
Creating Pages and Blogs6:46
Navigation7:46

Intro to Designing your Store in a Shopify Theme5:47
Picking a Shopify Design Theme12:37
Explore how to choose a Shopify design theme by evaluating catalog size, product types, blog integration, tabs, image carousels, and fonts.
Pipeline Theme - Homepage Build19:35
Pipeline Theme - Product and Collection Pages Build16:27
Discover how to tailor product and collection pages in the Shopify pipeline theme, including breadcrumbs, price above title, vendor, reviews, tabs, and mobile optimization.
Prestige Theme - Homepage Build11:03
Configure the prestige theme to build a homepage with logo variants, a sticky header and announcement bar, slideshows, collections, image hotspots, a blog preview, and a brand timeline.
Prestige Theme - Product and Collection Pages Build11:16
Narrative Theme (Single Product) Home Page Build13:53
Create a single-product brand home page in Shopify using the narrative theme, highlighting inked ritual tattoo serum with a strong banner, benefits, social proof, and a clear call to action.

Introduction to the Shopify App Store8:24
Essential App Recommendations9:11
Extending Shopify into other Channels9:53
Explore how Shopify extends your store across marketing and sales channels, enabling dynamic remarketing on Facebook and Google, buy buttons on Pinterest and Instagram, and cross-listing to Amazon and eBay.
Shopify Plus and When You May Need Multiple Sites6:54
Learn when Shopify Plus makes sense, including lower transaction fees, dedicated support, and features like scripts, wholesale channels, and the ability to manage multiple sites with regional pricing.
Additional Resources0:50
Course Reflection

Requirements

A Shopify Store

Description

Learn how to professionally brand your site to give it a premium, agency-designed look and feel
Differentiate your brand and products from the competition to convert more visitors into buyers
Get In-depth knowledge of Shopify as an e-commerce platform.

What you’ll learn

All the Shopify basics

How to choose and install the right theme for your store
Payment, shipping, tax, and cart settings
Adding products and creating collections

PLUS how to effectively brand and differentiate your store

How to best structure your navigation
Different approaches to photography
How to incorporate video
How to structure product descriptions
How to use social proof to build instant credibility
How to leverage advanced features as your business grows
Why and when you might need multiple sites for your business
Extending Shopify with a POS system
Expanding into other channels including wholesale, google shopping, etc.

About your instructor:

Over the past 8 years, Jeremy has played an instrumental role in the success of SoYoung, the acclaimed brand of innovative, insulated bags. An early advocate for eCommerce, Jeremy built SoYoung’s online presence from scratch and has overseen its growth into a seven-figure business.

Jeremy Robinson is also the founder of the Indie Brand Builder platform, where consumer product entrepreneurs can get practical, actionable insights on how to best focus their time so that they can reconnect with their passion and move forward with confidence. The platform provides free resources, community support and premium training programs based on first-hand experience building a seven figure consumer products brand.

Prior to SoYoung, Jeremy ran a design and digital marketing agency where he worked with leading brands such as Aeroplan, MacKenzie Investments, Franklin Templeton, InterContinental Hotels, University of Toronto and Jamieson Vitamins. He has also worked with numerous eCommerce businesses as a consultant.

Jeremy is the author of the book Indie Brand Builder where he documents his experiences launching and running an eCommerce brand. He has created a number of highly rated online eCommerce courses and is frequently sought out as a speaker at industry conferences.

Who this course is for:

Shopify store owners looking to upgrade the design of their store
E-commerce entrepreneurs just getting started with Shopify

Shopify Design & Branding Masterclass

What you'll learn

Explore related topics

Course content

Introduction3 lectures • 17min

Principles of Branding for E-commerce Stores9 lectures • 1hr 25min

Shopify Basics and Setting up Your Site11 lectures • 1hr 21min

Designing Your Store using Shopify Themes7 lectures • 1hr 31min

Extending the Features of Your Shopify Store5 lectures • 35min

Requirements

Description

Who this course is for: