Shopify Design & Branding Masterclass
4.5 (37 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,563 students enrolled

Shopify Design & Branding Masterclass

All the Shopify basics PLUS pro branding and user experience insights to create a premium look and feel for your store
4.5 (37 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,563 students enrolled
Created by Jeremy Robinson
Last updated 5/2019
English
English [Auto]
Current price: $11.99 Original price: $19.99 Discount: 40% off
2 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Branding and user experience insights that you will use to design a beautiful Shopify store
  • How to prepare your photos, copy and other assets required to launch a premium branded site.
  • All the Shopify basics including products, collections, payments and shipping and settings.
Requirements
  • A Shopify Store
Description
  1. Learn how to professionally brand your site to give it a premium, agency-designed look and feel

  2. Differentiate your brand and products from the competition to converts more visitors into buyers

  3. Get In depth knowledge of Shopify as an e-commerce platform .

What you’ll learn

All the Shopify  basics

  • How to choose and install the right theme for your store

  • Payment, shipping, tax and cart settings

  • Adding products and creating collections

PLUS how to effectively brand and differentiate your store

  • How to best structure your navigation

  • Different approaches to photography

  • How to incorporate video

  • How to structure product descriptions

  • How to use social proof to build instant credibility

  • How to leverage advanced features as your business grows

  • Why and when your might need multiple sites for your business

  • Extending shopify with a POS system

  • Expanding into other channels including wholesale, google shopping, etc.


Who this course is for:
  • Shopify store owners looking to upgrade the design of their store
  • E-commerce entrepreneurs just getting started with Shopify
Course content
Expand all 34 lectures 05:08:32
+ Introduction
3 lectures 16:51

An overview of how the course is structured so you can get the most value form it.

Preview 02:21
Which Shopify Plan Should You Choose?
06:44
A quick reflection on your learning goals before we begin the step-by-step-training.
Before we begin....
1 question
+ Principles of Branding for E-commerce Stores
9 lectures 01:25:19
A review of the 4 principles of branding
Principles of Branding Review
1 question
The Brand Positioning Process
10:57
Create your brand positioning using the Storybrand framework
Brand Positioning Assignment
1 question
Brand Photography
12:23
Preparing and Editing Lifestyle Photos for Your Store
11:53
Define your photography requirements
Photography Assignment
1 question
Understanding Social Proof
09:39
User Experience and Information Architecture
09:50
Plan the navigation (information architecture) for your site.
Information Architecture Assignment
1 question
Typography
06:58
Video
09:49
+ Shopify Basics and Setting up Your Site
11 lectures 01:21:22
Introduction to the Shopify Interface
04:37
Settings
14:45
Shipping Settings
10:33
Domains and Preferences
05:36
Gift Cards and Discounts
06:33
Adding your Products to Shopify
10:53
Adding Products Using a Dropshipping App
05:28
Organizing your Products
01:34
Creating Collections
06:51
Creating Pages and Blogs
06:46
Navigation
07:46
+ Designing Your Store using Shopify Themes
7 lectures 01:30:38
Pipeline Theme - Homepage Build
19:35
Pipeline Theme - Product and Collection Pages Build
16:27
Prestige Theme - Homepage Build
11:03
Prestige Theme - Product and Collection Pages Build
11:16
Narrative Theme (Single Product) Home Page Build
13:53
+ Extending the Features of Your Shopify Store
4 lectures 34:22
Introduction to the Shopify App Store
08:24
Essential App Recommendations
09:11
Extending Shopify into other Channels
09:53
Shopify Plus and When You May Need Multiple Sites
06:54
Take a few moments to reflect on the goals you've achieved.
Course Reflection
1 question