
Explore branding concepts, differentiate logo from brand, and craft logos with emotional storytelling in Illustrator, then design brand guidelines and apply the logo to posters, stationery, and apparel using Photoshop.
Design 4 sport posters: select images on the Freeburg website, adjust symmetry, convert to grayscale, balance color, apply vignette, and position the image with layers and a mask.
Design 4 sport posters by selecting a bold title, using white text, adjusting letter spacing, and pairing a simple grayscale running image for fast social media messaging.
Experiment with gold outline color, textures, and fonts to create a brand-clear poster that communicates the logo and button relationship.
Select simple, smart images that align with the masterbrand guideline to craft a consistent sport poster. Build draft concepts in layered documents, apply effects, and prepare for export.
Create sport posters by layering logos, applying a golden outline, aligning elements to the left, and duplicating text and website elements under design guidelines for consistent fonts, icons, and backgrounds.
Use a simple multiply effect and length, adjust the background toward yellower tones, balance red, white, and black, compare before and after to ensure the logo pops.
Reviewing two poster designs, this lecture demonstrates comparing color schemes, applying stroke and outline effects, and refining logos to ensure clear visuals on black and white backgrounds.
For poster 3, design the third layout by selecting a fitting image, adjust the background, title spacing, and logo alignment to emphasize the cup and its reflection against gold tones.
Review four sport poster designs by comparing layouts, ensuring equal sizing, converting to smart objects, applying masks, and aligning with brand design guidelines for tv and mobile sizes.
in this course I will design 4 sport posters, using photoshop and illustrator.
and I am referring in the design to Brand Design Training Series.
great brands are built through the consistent delivery of the brand messages through all touchpoints – a strong, unified message reinforces not only who we are and why we exist, it also drives recognition, trust, success, and of course ultimately: business growth.
your brand is “ the values that guide you, the roles you play, the relationships and interactions you have, and your impact. your brand is a promise that your actions will always be aligned with your values...