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Delivering Bad News To Customers: Sales And Customer Service
Role Play
Rating: 4.6 out of 5(1,299 ratings)
2,687 students

Delivering Bad News To Customers: Sales And Customer Service

How to professionally deliver bad news to customers if you work a sales, customer success, or a customer service role
Created byAlex Genadinik
Last updated 3/2026
English

What you'll learn

  • Learn to say no in a professional way
  • Learn to offer well-explained alternatives that keep customers happy
  • Handle yourself with class and grace at all times
  • Have your business brand associated with class and grace
  • Impress customers with your transparency, sincerity, and honestly
  • Learn to gracefully deliver bad news if you did something wrong
  • PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly
  • WORLD-CLASS student support: I answer 99% of student questions within 24 hours

Course content

7 sections16 lectures46m total length
  • Introduction and warm welcome1:14
  • Mindset of yes - always, even when saying no2:18

Requirements

  • There are no prerequisites for this course, just an open mind and a love for learning

Description

Lean to say no to customers or deliver bad news to them in a sensible, professional, transparent, and respectable way that impresses, builds trust, and builds positive aspects of your relationship with them for the long term.


LEARN THE NICE, BUT PROFESSIONAL WAY TO SAY NO


Even though you aim to please your customers, you'll sometimes find yourself in a situation in which you must say no. So instead of blatantly saying no, you must wrap that "no" in many yeses.

I'll show you how to acknowledge your customers views and desires to make them feel respected and heard. I'll also show you how to structure the "no" in order to offer viable existing alternatives, and work with them to ultimately end up with a solution that placates their concerns or needs.


USE CUSTOMER EDUCATION TO COME UP WITH VIABLE MIDDLE GROUNDS


Sometimes customers make wild requests because they are not expert in your field. That's why you are the service provider and they are the customer. If you take the time to educate them on the best standard approach, they may appreciate it, and retract their unreasonable demands.


WHAT IF YOU HAVE TO DELIVER BAD NEWS?


Sometimes you just make errors that you have to inform your customers of. It can feel scary to do so, but being transparent and honest is often the best approach. I'll show you how to handle situations in which you must deliver bad news so you do it gracefully, and with minimal negative impact.


Invest in your future! Enroll today!

Who this course is for:

  • This is great for customer service, sales, and customer success professionals