Debbie Millman on Branding for Social Change
What you'll learn
- Harness the power of branding to build a community around ideas and values.
- Develop a strategic and authentic brand that is inclusive and makes people feel connected.
- Learn about brand strategy, archetypes and what great brands do best.
- No prior knowledge or experience required.
Brands signal our affiliations. At their best, they tell stories that define, differentiate and humanize organizations and indicate what companies stand for in the world. When executed well, brands can connect us with like-minded people and visions, reflect our values, inspire us to take action, or help us feel part of something bigger than ourselves.
For all these reasons, social enterprises and nonprofit organizations working on tackling the world’s most critical challenges like poverty, climate change, sexual violence, or homelessness need to build strong brands. In our fast-moving and chaotic world, it matters more than ever that social change-makers learn how to cut through the noise and get other people to pay attention to their causes, services, and innovations.
In this self-paced Acumen course, Debbie Millman will teach any social entrepreneur, nonprofit manager, or social change agent to build a compelling brand identity for their cause or initiative that will get others to sit up, pay attention, and feel connected.
What You'll Gain Access To:
10-page workbook with activities that will help to start building your brand
A dynamic forum to share your process with other brand-builders across the social sector
A Certificate for successful completion of all course requirements
The ability to revisit any section of the course as needed (the course is self-paced and starts whenever you have the time!)
About the Instructors
Debbie Millman is an American writer, journalist, educator, artist, curator, and designer who is best known as the host of the podcast Design Matters. She has authored six books including Brand Thinking and Other Noble Pursuits and Brand Bible The Complete Guide to Building, Designing, and Sustaining Brands. She is the current President Emeritus of AIGA, chair, and co-founder of the Masters in Branding Program at the School of Visual Arts in New York City, and Editorial and Creative Director of Print magazine. Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie has worked with over 200 of the world’s largest brands, including the redesign of Burger King, merchandising for Star Wars, and the positioning and branding of the No More movement.
Who this course is for:
- Change-makers looking to develop strong brands
- Curious learners looking to gain general knowledge about branding
Acumen is changing the way the world tackles poverty by investing in companies, leaders and ideas. We invest patient capital in businesses whose products and services are enabling the poor to transform their lives. Founded by Jacqueline Novogratz in 2001, Acumen has invested more than $110 million in 102 companies across Africa, Latin America, South Asia and the United States. We are also developing a global community of emerging leaders with the knowledge, skills and determination to create a more inclusive world. In 2015, Acumen was named one of Fast Company's Top 10 Most Innovative Not-for-Profit Companies.
Acumen Academy is the world’s school for social change. Our mission is to unleash a new generation of social innovators and leaders with the determination and grit to build a more just, inclusive and sustainable world. Blending the best of online and offline learning, we offer anyone, anywhere access to the practical tools, practices, resources and supportive community they need to achieve positive social change. With 700 Fellows and 500,000 course takers in 193 countries, the Acumen Academy community represents a new generation of social innovators and leaders committed to doing what’s right in a world that loves easy.