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Data Strategy for Leaders: Governance, Culture & Value
Rating: 4.7 out of 5(14 ratings)
1,062 students

Data Strategy for Leaders: Governance, Culture & Value

Build a data strategy, governance model and data-driven culture that deliver business results. No coding needed.
Created byAttia Elsayed
Last updated 11/2026
English
English [Auto],

What you'll learn

  • Build a data strategy that ties directly to business goals and measurable outcomes
  • Design a practical data governance model covering ownership, quality, security and compliance
  • Build a data-driven culture through leadership buy-in, data literacy and adoption
  • Use data analysis, dashboards and storytelling to drive better business decisions
  • Use data to improve growth, operational efficiency and innovation
  • Communicate the value of data to executives and teams to win their support

Course content

2 sections • 13 lectures • 1h 46m total length
  • Module 1: Course Introduction1:06

    To introduce the course and set expectations for learners.

  • Lesson 1: Course Overview0:17

Requirements

  • No coding or technical background needed. Built for leaders and managers.

Description

Most data strategies fail for the same reason: they are written as technology plans, not business plans. This course shows leaders how to build a data strategy that the business understands, funds and actually uses.

You'll learn the same approach used in large enterprise data platforms, explained without code or jargon. By the end, you'll know how to shape a data strategy and governance framework for your own organization.

In this course you will:

  • Connect data to business value: align your data strategy with company goals, KPIs and revenue.

  • Set up governance that works: ownership, data quality, security and compliance, without slowing teams down.

  • Drive growth and efficiency: use data to improve operations and spark innovation.

  • Build a data-driven culture: leadership buy-in, data literacy and decision-making habits.

  • Use data to decide: analysis, dashboards and data storytelling for executives.

  • Win support: communicate why data matters to leadership and teams.

The lectures are short and practical, so you can apply each idea to your own organization as you go.

Your instructor, Attia Elsayed, is a data engineering leader with 20+ years building data platforms across marketing technology, insurance, government and telecoms. He is the author of The Reliable Data Platform Framework, holds executive education from UC Berkeley, and has published research on data warehouse security.

This course is for leaders who need to make data pay off, not for engineers who want to write code.

Who this course is for:

  • Executives, directors and managers responsible for data, analytics or digital transformation
  • Chief Data, Analytics and Technology Officers (CDO, CAO, CTO)
  • Data and analytics professionals moving into leadership roles
  • Consultants and product leaders who advise on data and AI initiatives